TolunaTopics: Online Shopping for Fashion

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NEWS

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How often do you buy fashion items online?

BUY

SHOPPINGONLINE

5.70%

22.40%

27.50%

31.04%

13.36%

Price is still the main reason why consumerswant to buyfashion items online.

In store

Online

Magazine

Social media

TV

YouTube

Newspapers

Blogs

Others

43.23%

43.87%

21.94%

14.84%

20.65%

8.39%

13.55%

5.81%

7.74%

50.00%

45.80%

29.37%

24.48%

13.29%

9.09%

5.94%

8.74%

3.85%

Where do you get your fashion inspiration?

MaleFemale

Women seek fashion inspirations through

social media and blogs

while men turn to TV

and newspapers.

What is most important to you when shopping for clothing online?

Getting a good price35.80%

Product quality18.90%

Free delivery 15.70%

NeverEvery week2-3 times per month

Every 2-3 times

Several times per year

Online Shopping for FashionWith fashion becoming ever so important amongst the general population,Toluna ran a live QuickSurvey about online fashion shopping during the IMRG Fashion Connect Conference on 11th February 2016. The survey consisted of 500 respondents in the UK.

Using Toluna QuickSurveys, our DIY web-based survey tool, we received datawithin hours and were able to present it back on the same day.

free

Retail

TolunaTopics: Online Shopping for Fashion