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Do You Have Friends Who Wanted to Be Here But Couldn’t Make It?
Feel Free to Give them a Call and Let them Know That We’ll Be Broadcasting this Event Live All
Over the World! They Can Go to:www.YourBrandLive.com/SocialMedia
Powered By
Social Media MarketingHow to Grow Your Business Using
Facebook, LinkedIn, Twitter and YouTube
“Who the Heck Are You?”
• Zeke Camusio
• Founder and CEO of
“What Are You Going to Try to Sell Me?”
“Where’s that Sexy Accent From?”
• Answer: Argentina• Very Important Note: My wife told me I need
to say I’m married
Raise Your Hand If…
What You Can Expect from this Event
• Doing Social Media Marketing the Smart Way– Q&A
• Facebook Marketing– Q&A
• Twitter Marketing– Q&A
• Networking + Food and Drinks!
• LinkedIn Marketing– Q&A
• YouTube Marketing– Q&A
A Few Important Things
• PowerPoint presentation link: www.bit.ly/smm-presentation-zeke
• Video: www.bit.ly/smm-video-zeke
• LIVE Webcasting!: www.YourBrandLive.com/SocialMedia
Powered by
So, What Is Social Media Marketing?
So, What Is Social Media Marketing?
• A way to use technology to connect with people.
• Not a numbers game.
• Not a marketplace.
How Do You Stand Out?
Be Generous Be Unique
Why You Shouldn’t ObsessOver Social Media Metrics
Why You Need a Plan
To Sum It Up…
• Think QUALITY of connections, not quantity• Be GENEROUS and UNIQUE• Have a PLAN
Questions?
Tip #1: Get a Facebook Page
• Liking is easier• No fans limit• You can message all your fans at once!
• http://www.facebook.com/pages
Tip #2: Promote Events
Tip #3: Organize Contests
Video / PhotoSong / Story
Tip #4: Integrate Facebook with Your Site
Tip #5: Use Reveal Tabs and Calls to Action
Some Companies Doinga Great Job on Facebook
Ben & Jerry’s
Pizza Hut
Starbucks
Red Bull
Jack In The Box
Having Fun in San Francisco
To Sum It Up…
• Get a PAGE• Promote EVENTS• Organize CONTESTS• INTEGRATE Facebook with your site• Use REVEAL TABS and calls to action• ENGAGE with your fans and friends
Questions?
Tip #1: Formatting Matters
Tip #2: Get More Twitter Followers
• Organically:– Your website, blog, newsletter, email signature,
your content on other sites, business cards, etc.
• Follow Users So They Follow You Back:– Search by location– Search by keywords in tweets– Search by keywords in profiles– Follow users who follow the “movers and shakers”
Free or Fast?
Tip #3: Get Noticed by the Influencers in Your Industry
Tip #4: Monitor Key Words
Tip #5: Schedule Your Tweets
Tip #6: Integrate Twitter with Your Site
ShareThis
LifeStream
Just a Button!
To Sum It Up…
• FORMAT your tweets right• Get more FOLLOWERS• MONITOR keywords• SCHEDULE your tweets• INTEGRATE Twitter with your site
Questions?
Networking Time!
Tip #1: Create an Attractive Profile
Tip #2: Get Recommendations
Tip #3: Reach Out to People
Tip #4: Join Groups
Tip #5: Start a Discussion
Tip #6: Add a Link!
Tip #7: Start Your Own Group
Tip #8: Answer Questions
Tip #9: Promote an Event
Tip #10: Link Your Blog and Your LinkedIn Profile Together
To Sum It Up…
• Create an attractive PROFILE• Get RECOMMENDED• REACH OUT to people• Use the GROUPS (join, start discussions, share
links, create your own)• ANSWER questions• Promote an EVENT• Link your BLOG and your LinkedIn profile
Questions?
Tip #1: Anyone Can Do a Video
Camtasia
Tip #2: Learn What Works on YouTube
Funny Weird
Useful
Tip #3: Customize Your Channel
Tip #4: Put Your URL in the Description
Tip #5: Put Your Keywords Everywhere
Tip #5: Put Your Keywords Everywhere
https://adwords.google.com/select/KeywordToolExternal
Tip #6: “Steal” Keywordsfrom Successful Videos
Tip #7: Choose the Best Thumbnail
My Account > My Videos > Edit
Tip #8: Use Video Responses
Tip #8: Use Video Responses
Tip #9: Create Playlists
Tip #10: Use Calls to Action
Tip #10: Use Calls to Action
1
2
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Tip #11: Promote Your Videos Outside YouTube
• Email contacts, friends, co-workers• Blog subscribers• Twitter, Facebook and LinkedIn• Embed them on your site / blog• ASK PEOPLE TO SHARE!
To Sum It Up…
• CUSTOMIZE your channel• Put your WEBSITE in the description• Use KEYWORDS• Pick your THUMBNAILS• Use VIDEO RESPONSES and PLAYLISTS• Don’t forget about the CALLS TO ACTION
Questions?
Thank You!
Zeke Camusio503-367-7561
www.TheOutsourcingCompany.com
@ZekeCamusio
LinkedIn.com/in/ZekeCamusio
Facebook: Facebook.com/ZekeCamusio
