Starting up? Be aware of the traps.

Giuseppe Perri COO & Co-Founder

www.shoprepublic.com giuseppe@shoprepublic.com

   www.shoprepublic.com

Cross-border Online Shopping and Discounts platform

•  5 languages •  7000 online stores and advertisers •  25000 online discounts •  20.000.000 Product references

So, are there any traps?

Funding your company

•  Don’t over finance •  Tap Friends & Family first •  Public financing  

Traps •  Investor requirements •  Legal knowledge and

costs •  Time consuming •  Intermediaries  

Build a clear vision

•  Keep it simple but ambitious •  Work on a 1 page business plan since day 1 •  Don’t fear estimations, establish KPI  

Traps •  Too ambitious •  BP gets obsolete •  Don’t know what to

measure

 

Look for the right advisors

•  Don’t be ashamed to call for help •  Become a NINJA networker •  “Save some cake” for key advisors  

Traps •  Fake experts •  Too little involvement •  Access to sensitive data

 

Build a solid team

•  Look for talent outside your country •  Grow a network of reliable freelancers •  Save some more cake for key resources  

Traps •  Bigger companies •  Resources mobility •  Wrong attitude

 

Test with real people

•  Don’t keep it to yourself •  Involve your customers/users in the design •  Don’t wait until it is ready  

Traps •  Testing too late •  Pointless developments •  Wrong segments  

Thank you for your attention!

Giuseppe Perri COO & Co-Founder

www.shoprepublic.com giuseppe@shoprepublic.com

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