Elder Bharath

Interesting Facts

National Sample Survey

•Elders’ population is growing•10.4 Cr Indians are 60 + yrs age•Women are more among elders•Only support is children for 60% elders•Heart problems are problematic•No elders in 69% housesIn 1951 elders were 5.6% by 2011 they are 8.6% now they are 9.5%. Better incomes, improved medical facilities, modern medicines increased life expectancy from 48 yrs in 1978 to 66 yrs by 2013. Likely to increase to 82 yrs by 2040 as per ICMR

More elders doing physical work in rural area compared to urban area. children support 85% elders. Heart problems cripple. Rural Bhaarath 66% men 28% women are working. In urban areas 46% men 11% women are working. Nation wide 60% men and 23% women elders are working

The men : women ratio is high in elders 943 : 1033 women are more in number69% Indian houses don’t have elders. Rural 68% urban 71% houses don’t have elders.

National elder populationTotal elders 10.4 CrWomen 5.3 CrMen 5.1 CrRural area 7.3 CrWomen 3.7 CrMen 3.6 CrUrban area 3.0 CrMen 1.51 CrWomen 1.55 Cr

It is a myth that children are not supporting parents in rural area 78% elders in urban area 76% are supported by their children. Rural area couples supporting each other is 13% in urban area 15%. About 3% elders are supported by grand children. Others 6% (6 Million) supported by others like relatives, friends, neighbors and elder care homes.

Urban elders are better educated. 65% rural elders, 34% urban elders are illiterate. Heart problems are more in urban male elders may be due to lifestyle.

Health problems in elders for every 1000Disease Rural Urban

Men Women Men WomenCough 8 6 4 2Ulcer 37 54 30 24Pains 30 40 26 45BP 23 53 50 59Heart Pro 95 59 165 162Urinary 78 28 89 33Diabetes30 52 68 36Cancer 18 36 25 24Next 4 slides express my personal views they are not part of national sample survey except some static's from Indian statistical institute.

The elders in need of services may raise to 240 million by 2040 from present 60 million. Even the disease burden of elders is increasing constantly. It is the responsibility of rulers, planners, thinkers, supporters, general public to make old age as gold age through support activities for elders when no support from their children

•Health Insurance•Ration supplies/ community kitchens in temples•Geriatric clinics•Educative programmes •Travel concessions•Day care centers•Old age pensions•Creating employment opportunities•Creating earning opportunities•Entertainment programmes

Corporate as part of social responsibility rehabilitate elders reserving 2% jobs for elders. For elders who can afford & need services private sector can plan for day care centers, elder care homes, retirement communities Integrated elder care services coupled with AYUSH services offering value for money. Attract elders from other countries.

“Child is the father of man” Oscar wild

Any organization/ promoter enter now take up organized planned human effort offering integrated elder care + AYUSH services start with 2 centers with 500 beds each in 2016 keep adding 1000 beds PA aim to develop 20000 beds in 10 centers near Indian metros & major cities in 6 states by 2035 can achieve Rs. 500 Cr inflows PA with 25% margins + Rs. 250 Cr PA AYUSH services, add on services with margins possibilities up to 50% developing vibrant, cash rich organization

offer essential Elder care services absolute essential need of Indian society. If you have empathy & intuition patience work & prosper this is the giant business opportunity.

“Small aim is crime” Bharath Rathna Dr Kalaam

Satya KovurWellness Architect98480 13958Sreyas Counseling Centerhealthxlnc@gmail.comwww.slideshare.com/snanayoga

Elder care is essential needAYUSH Cash Cow Services