Disruptive TechnologiesSome perspectives from

A solutions providerfor the paint industry

Kicha Ganapathy, Ph.D., CEO, Color EyeQ Inc.Ram V. Ramaswami, Ph.D., VP Research & Strategy, Color EyeQ Inc.

kicha.coloreyeq@gmail.com, http://www.coloreyeq.com

The Opportunity• Providing paint in the color chosen by the

customer – different types of samples, sheen levels, paint lines, …

• Fan decks are pathetically finite (~1800) while color space is huge (~ 20 million).

• Current technology is old (1940s), complex (spectral curves + trial & error), expensive (~ 7K + 1K/yr), not portable (a spectro tethered to a desk top computer), with low accuracy & poor performance in many color regions.

The Color EyeQ Solution

• Portable, Accurate, Inexpensive, Internet Based custom color tinting.

• Result of R&D by experts in color engineering, computer science, machine learning & statistics, and robotics – in partnership with some visionaries among paint manu-facturers & retailers.

The Value Proposition

In the words of our customers:– increased customer

satisfaction– increased revenue/profit– fast throughput (no trial &

error)– Much fewer mis-tints &

wastage.

Charts - Courtesy of Progress Paints, a division of California Products.

Elements of Disruption

• Bringing the store to the customer (power of the Internet) !

• Empowering the small guy !• No need for spectros !• No need for trial & error synthesis

(compare acoustic modeling vs. new approaches for digital voice)

• Making custom tinting a breeze• Significant reduction in lab time and

expenses

In short, a new paradigm

Our Challenges• Increasing the early majority and

scaling

• Overcoming the initial nays - Can’t be done; we’ve tried !

- Not invented here - Threat perceptions - Exclusivity issues - Small company handicaps - Getting the word out !

Soon every paint dealer will get askedDo you have Color EyeQ ?

https://www.youtube.com/watch?v=uYL1_h2B3Tg

View our video at

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