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1.Howit works?– PokémonGO
• Players use geo-location and theircamera smartphone to find virtualPokémon around them.
• The game is running off augmented realty HUD of the real world
• Relies on G.Map Data to give a reality feeling
• Landmarks in the real world become Gyms or Pokéstops
In-Gameoffers - PokémonGO
• The « Lure Module » attractPokémon to Pokéstop whichbecome an Hotspots
• Users visit them to find rare items or creature
• « Encens » attracts Pokémon around you
• These offers can be found or can be bought in Pokémon Boutique for 0,99cts
Huge Impact!• More active users than Whatsapp & Instagram.
• In US, 43 minutes of Pokémon GO everyday compared with 30 minutes of Whatsapp or 25 minutes Instagram
Viral!
2. Lessons to create viral products?
Abitofhistory
Anomni-channel strategy
Make sure you connect your online presence with a offline presence, and vice-
versa.
Blend your experience with yourcustomer world!
Gamify your experience
Play with people internal and external drivers
It does not need to appear like a game, to be a game!
Make useofbrands
Consider attach your busines to enduring and establish brands
Can you create a character your clients willattach? Can you increase the recognition of your product by connecting it with recognize
brands (Amazon, Shark, Franchising)?
3. How local business can benefit from Pokemon Go?
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From PokémontoLocalbusiness
• The game enable you to drive real-world foot traffic to your location
• How to enhance the experience?– Socialpowered Wi-Fi– Facebookgroup– Userexperience– Monetize it– Postengagement&remarketing
Socialpowered Wi-FI
• Offer Wi-FI to leverage foot traffic and engagement of Pokémon GO in order to:
– Attract newcustomers– Build emaillists– Collect customer data
(name,e-mail)forremarketing
– Build socialmediapresence– Increase customer loyalty– Boost your revenue
FacebookGroups
Userexperience
• While customer walks by yourlocation, push a signage/posters withpowerful CTA to enticecustomers to come in and connect to WI-FI
• Pokémon Go is very greedy in data but also in battery, givethe users a free spot for recharge
Monetize it
• Once customer connects withtheir social login, greet them witha custom thank you page promoting:
– Discount/sales/promotion(ex:« catchapokémon inourstoretobenefit 1$discountonyou beer pack)
– MobileWallet(ex:«earn rewardwhile you play – download ourloyalty card here »)
Postengagement&remarketing
• Gather the Pokémon GO user in a segmented database to retarget them further on
– Facebookremarketing– Adwords– E-Mailing
Find outifyour businessis Pokéstops
• Pokéstops attract foot traffic withouteffort
• If yes, use the Lure Module to attract players during 30min for 0.99cts
• If no, visit the official Pokémon Go support page and fill out theirrequest form
• Here some insights:« I own a pizzeria that’s a Pokestop and I literally did this all day. I had a ton of kids and adults coming in for a slice of pizza and drink until the lure ran out ».
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4. Tips & Trick before Lure Party
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Catching tricks
Gotta Catch’Em All!