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Dan RockwellProgram Manager of the Software Prototyping CenterOhio State - Tech Commercialization Office
CEO, co-founder, Big Kitty Labstwitter: @floozyspeak
Annie Abell - Product Design ClassCollege of Engineering - Ohio State University - September 2015
FEAR
DESIRE
DOUBT
DEBATE
DESTROY
DREAD
5D’s MARKET
INTRINSIC MOMENTUM HUSTLE
INTRINSIC MOMENTUM FIND AN IDEA THAT ROLLS
STICKS OBVIOUS NEXT NATURAL
INTRINSIC MOMENTUM BE AT THE INTERSECTION WHERE THE USER IS ALREADY AT
INTRINSIC MOMENTUM EXAMPLE
INTRINSIC MOMENTUM EXAMPLE
INTRINSIC MOMENTUM EXAMPLE
INTRINSIC MOMENTUM SHARE SIMILAR TRAITS observe natural / current systems high engagement factor doable tech curve bank on momentum go huge
INTRINSIC MOMENTUM BENEFITS the path is more obvious guiding user behavior not changing it creating playgrounds for super fans vehicle for noise
INTRINSIC MOMENTUM DANGERS missing the window getting caught up in your fears not going fast enough lack of hustle
HUSTLE GRAND EQUALIZER
HUSTLE looking legit and then closing the gap on the possibility you’re not
HUSTLE the definitive metric that separates all entrepreneurs
HUSTLE traits do risk comfort challenge try go fast endless, limitless
HUSTLE benefits create your own opportunities mitigate fear shape reality turn no into yes make momentum
HUSTLE dangers delusion false gods confuse hustle with adoption
INTRINSIC MOMENTUM HUSTLE
HOMEWORKMAKE OBSERVATIONS IN YOUR OWN LIFE WHERE YOU SEE INTRINSIC MOMENTUM
FORCE YOURSELF TO THINK OF 4 IDEAS
PROTOTYPE THOSE IDEAS, SKETCH, POPAPP
TAP YOUR HUSTLE, TALK TO USERS
2WEEKS