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新媒體．新向度 New Media．New Perspectives俞真@基督教新媒體運動 Calvin Yu@Christian New Media Movement
Stretching舒展運動
A Mind-Shifting Swim⼀一次改變⼼心態的游泳
North Pole Swim vs. Everest Swim極地與⾼高峰
⼼心態 Mindset• 「⼀一些事以前運作得很好，並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前，都會問⾃自⼰己到底需要怎樣的⼼心態，才可妥善處理這件事。」
• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
轉變 Shift• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」
• “And then the second lesson, the radical, tactical shift.”
Attention!留神！
社交媒體只是時興玩意？ Social Media is a fad?
還是溝通模式的根本性轉變？ Or a fundamental shift in the way we communicate?
如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born
Individual Ministry Perspective個⼈人使命向度
挑戰 Challenges
• 充滿誤解、迷思與抗拒的範疇An area filled with misconceptions and puzzles
• 缺乏系統性及建設性討論Lack of systematic and constructive discussion
• 鉅⼤大需要與有限資源Huge needs and limited resources
http://www.pinterest.com/netfish/project-專案/專案 Project
⽅方法 Methodology
• 可使⽤用、可搜尋、可⾃自訂、可分享Available, Searchable, Customisable, Shareable
• 跨平台：Facebook, Mobile, SlideShare, YouTube, WordPressCross-Platform
• 共享創意Creative Commons
⽅方法 Methodology
• 願景．⽅方法Right vision. Right methods
• 資訊流通與再⽤用Information dissemination and reuse
• 以實例驗證理論Use real cases to verify theory
• 從⼤大處想，從⼩小處⾏行Think Big, Act Small
What do you think?你點睇？
Christian Ministry Perspective基督教事⼯工向度
50字的聖經 Bible in 50 words
God made, Adam bit, Noah arked, Abraham split, Jacob fooled, Joseph ruled, Bush talked, Moses balked, Pharaoh plagued, People walked, Sea divided, Tablets guided, Promises landed, Saul freaked, David peeked, Prophets warned, Jesus born, God walked, Love talked, Anger crucified, Hope died, Love rose, Spirit flamed, Word spread, God remained. Amen.
篩選資訊Select and Filter
@biblesummary 篩選資訊Select and Filter
On Your Mark起點
起點 On Our Mark
• 機構的新嘗試New attempt for CCL
• ⽋欠缺經驗的團隊Inexperienced team
• 資源限制Resource constraints
• 配套不⾜足Lack of appropriate infrastructure
CCL App@iOS, Android & WordPress證主App⾹香港版
證主App⾹香港版 CCL App HK
• 證主團隊由全部由編輯組成CCL’s team was formed by editors
• 以WordPress搭配x.AppSolution: WordPress + x.App
• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個⽉月內完成All development processes completed in 1 month
• 上架⽇日是證主40週年感恩崇拜＞全是恩典！App launched on the date of CCL’s 40th Anni. Service > God’s grace!
證主App⾹香港版 CCL App HK
• 跨平台⽀支援：iOS、Android、WebCross-platform: iOS, Android, Web
• 多元內容Multi-faceted content
• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins
• 例⼦子：斯托得牧師息勞歸主Example: John Stott’s death
• 團隊累積寶貴經驗Precious experience for the team
CCL App - HK Channels證主App國際版：⾹香港
CCL App - US Channels證主App國際版：美國
CCL App - Singapore Channels證主App國際版：新加坡
CCL App - Taiwan Channels證主App國際版：台灣
證主App國際版 CCL App International• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW
• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content
• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment
• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project
得⼒力閱讀 eReading
• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed
• 內容重組及再⽤用Content repackaging and reuse
• 快速流程及增值配套Fast workflow and value-added package
• 開放平台＋⾮非獨家出版Open platform + Non-exclusive publishing
Book Fair Snapshots@Christian Book Fair書展掠影@基督教書展
Lessons Learned學習
學習 Lessons Learned
• 異象為本，按部就班Be vision-centric, step by step
• 受眾⾓角度的重要性Importance of users’ perspectives
• 著重可持續的基礎建設：同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation
• 運⽤用現有平台，減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost
What do you think?你點睇？
Perspective worth sharing值得分享的向度
What do you think?你點睇？
Curation策展
「為⼀一則訊息、⼀一件作品或⼀一個商品， 篩選資訊、賦予脈絡、創造情境， 並且提出看法、重組價值、分享串聯， 就是⼆二⼗十⼀一世紀的策展（curation）。」
～《策展的時代》
策展 Curation
• 篩選資訊 Select and Filter
• 賦予脈絡 Contextualise
• 創造情境 Create Scenarios
• 提出看法 Express Views
• 重組價值 Reconstruct Values
• 分享串聯 Share and Link
策展 Curation
• 少⼀一些選擇，多⼀一些關聯Less Choices, More Relevance
• 少⼀一些噪⾳音，多⼀一些關聯Less Noises, More Relevance
• ⽔水平更⾼高，⾨門檻更低Raise the bar with lower barriers
• 點：觸發點／焦點Triggering Point / Focus
• 線：關係的連線Line of Connection
• ⾯面：層⾯面與向度Perspectives
Multi-perspective curation多向度策展
Solidify, Deepen, Extend鞏固、深化、延伸
New Horizons, New Wheatfield新視界、新⽲禾場
你準備好了嗎？ Are you ready?
凡我所⾏行的，都是為福⾳音的緣故，為要與⼈人同得這福⾳音的好處。～哥林多前書9:23
What do you think?你點睇？
