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MOVES, SINGS + SMILESCREATING CONTENT THAT

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LETS ALL AGREE ON THESE POINTS

CONTENT TRENDS RIGHT NOW

1. SOCIAL CHANNELS AS CONTENT HUBS

2. TARGETED REACH TRUMPS MASS REACH

3. SOCIAL MEDIA IS NOT FREE

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MOVES, SINGS + SMILES💃 🎤 😂

CONTENT THAT MOVES

VIDEO ON THE SMALL SCREEN

Cisco predicts mobile video will make up 69% of the world’s internet traffic by 2018.

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CONTENT THAT MOVES

VIDEO IS KEY IN EVERY SOCIAL CHANNEL

▸ Social channels optimize for video that is posted directly into their channel, natively,

▸ Video links from YouTube, etc. are not rewarded in news feed algorithms

▸ Will continue to see social channels building out video functionality to capture and keep audience attention.

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2.8X A VIDEO UPLOADED DIRECTLY TO TWITTER IS 2.8 TIMES MORE LIKELY TO BE AMPLIFIED THAN VIDEO SHARED FROM ANOTHER PLATFORM

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CONTENT THAT MOVES

KEYS TO PRODUCING SUCCESSFUL VIDEO FOR SOCIAL

▸ Lead with the take-home message or call to action in the first 5 seconds

▸ Audiences won't stop scrolling to watch through the end of every video

▸ Facebook counts a view after 3 seconds, YouTube counts at 30 seconds

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CONTENT THAT MOVES

MAKE VIDEOS THAT SPEAK VOLUMES (WITHOUT SOUND)

▸ Assume your video is watched on mute when viewed in social media.

▸ Use captions, graphics, and animation effectively to present the full message, or get users to click on the video to hear the audio.

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MAKE CONTENT MOVE

USING GIFS IN TWEETS

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CONTENT THAT MOVES

VIRAL VIDEOS OF THE OLYMPICS

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CONTENT THAT MOVES

SEVERAL OPTIONS TO CREATE AND PRODUCE EFFECTIVE VIDEOS:

▸ GIFs, Cinemagraphs and Animations

▸ Under 10 seconds: Vine, Snapchat

▸ up to 140 seconds: Instagram, Twitter

▸ Longform and series

▸ Live: Periscope, Facebook Live, YouTube Live

▸ New Perspectives: 360* and Virtual Reality

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9.7” IPAD PRO 32GB: $729 OCULUS RIFT: $599 360FLY CAMERA: $400 GOPRO HERO4 SILVER: $400 IPAD MINI 2 16GB: $399 SAMSUNG GEAR VR: $99 GOOGLE CARDBOARD VIEWER $15

VR IN YOUR POCKET

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CONTENT THAT MOVES

BUILDING THE TOOLKIT: ACCESSORIES

Lens: OLLOCLIP ($79) Tripod: GORILLA ($20) Mics: RODE ($59+)

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CONTENT THAT MOVES

BUILDING THE TOOLKIT: MOBILE APPS

iOS

▸ Splice (free)

▸ Gravie ($1.99)

▸ Videoshop ($1.99)

▸ Vont (in-app purchases)

▸ Magisto (in-app purchases)

ANDROID

▸ Quik (free)

▸ Power Director Video Editor

▸ VideoShow (free)

▸ Magisto (in-app purchases)

CONTENT THAT SINGS

PODCASTS ARE BIG BUSINESSTHE SAME NUMBER OF PEOPLE LISTEN TO PODCASTS AS USE TWITTER

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IN 2014, MOST PODCASTS WERE LISTENED TO ON THE COMPUTER.

NOT ANYMORE.

CONVINCEANDCONVERT.COM

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REINVENT THE MIXTAPE

“GOD IS A DJ, LIFE IS A DANCE FLOOR LOVE IS A RHYTHM YOU ARE THE MUSIC”

https://soundcloud.com/hamburgerhelper

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#POTUSPLAYLIST

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CONTENT THAT SINGS

USING AUDIO IN YOUR MARKETING MIX

▸ Podcasts and podcast interviews

▸ Soundcloud audio bites (tweetable)

▸ Mixtapes

▸ Playlists

▸ Contests

▸ Giveaways

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CONTENT THAT SMILES😂

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EMOJIS 😎

EMOJI WAS NAMED WORD OF THE YEAR IN 2015 BY OXFORD DICTIONARY, SIGNALING A MAJOR SHIFT IN CONSUMER BEHAVIOR

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EMOJIS AREN’T FILLER

FOUR IN 10 MILLENNIALS SAID THEY WOULD RATHER COMMUNICATE WITH PICTURES THAN WITH WORDS

Source: Deep Focus - The Cassandra Report

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EVERYONE USES EMOJI

LESS THAN 8% OF ONLINE POPULATION USES EMOJI LESS THAN ONCE A YEAR

Source: Deep Focus - The Cassandra Report

Source: 2015 Emogi report

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CONTENT THAT SMILES

INTEGRATE EMOJI INTO YOUR MARKETING

▸ Email subject lines

▸ Mobile push notifications

▸ Traditional print / display advertising

▸ Replies and comments in social media

▸ Calls to action

http://emojitracker.com

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CONTENT THAT SMILES

EMOJI AS EDUCATIONAL TOOLS

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CONTENT THAT SMILES

EMOJI IN EMAIL

Source: Mailchimp, 2015

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CONTENT THAT SMILES

EMOJI AS NEWS

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CONTENT THAT SMILES

EMOJI AS ART

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CONTENT THAT SMILES

CUSTOM EMOJI KEYBOARDS

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CONTENT THAT SMILES

PERSONALIZED EMOJI

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CONTENT THAT SMILES

ADOPTING EMOJI

▸ More than 120K characters are available for adoption

▸ Bronze: $100

▸ Silver: $1,000 (limited to five silver sponsors)

▸ Gold: $5,000 (exclusivity at gold level)

▸ Details at http://unicode.org/consortium/adopt-a-character.html

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CONTENT THAT SMILES

WHO ADOPTED THIS?

🚘 🚗(FORD MOTOR)

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CONTENT THAT SMILES

WHO ADOPTED THIS?

☁IBM

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CONTENT THAT SMILES

WHO ADOPTED THIS?

⚽(SAN JOSE EARTHQUAKES)

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CONTENT THAT SMILES

TWITTER’S CUSTOMIZED EMOJI

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CONTENT THAT SMILES

NEW! TWITTER STICKERS

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CONTENT THAT SMILES

NEW! TWITTER STICKERS‣ Stickers behave like

hashtags, are clickable within the Twitter image.

‣ Allows Twitter to aggregate tweets with images that have the same sticker.

‣ See how and why other people are using stickers in their images

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BE CREATORSGROUP ACTIVITY

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???QUESTIONS

NOW@CONVINCEANDCONVERT.COM 602.616.1895

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