«… I think about it more as a way of running a company.»

Mark Zuckerberg, 2016

2006

Brand Value, USD Billions

1 67.02 56.93 56.24 48.95 32.36 30.17 27.98 27.89 27.510 21.8

The most valuable brands globally are in tech201

6Brand Value, USD

Billions1 178.12 133.33 73.14 72.85 53.66 52.57 51.88 50.39 43.5

10 43.1Source: Interbrand

The fourth industrial revolution

Industrial revolutions

Water and steam basedmechanized industry

1.0Mechanization

Watt’s steam engine

2.0Electrification

Electrically operated mass productionbased on division of labor

Edison’s light bulb

3.0IT

Integration of markets and automation of industry through computer technology and IT

The microchip

4.0Network

Production of smart networks that brings supply and demand together

Network platform1776 1879 1961 2007

Source: McKinsey & Company

The world’s largest

accommodation provider, Airbnb, owns no beds.

The world’s largest taxi

company, Uber, owns no cars.

The world’s most popular media

company, Facebook, creates

no content.

The world’s most valuable retailer, Alibaba, owns no

warehouses.

Tech firms are changing the business models

L1

L2

L3

L4

L5

Why does not traditional cascading work anymore?

…the traditional intranet suddenly seems so old fashioned

Work life

Private Life

Why did it take so long?

1991 1994 1999 2003 2004 2005 2006 2008 2010 2011 20161996

Intranet

Web

The new ways of working are challenging the traditional hierarchies

Implementation

14. AprilContract signed

Implementation of Workplace in EVRY

14. March

First contact

Facebook

Responsibility Facebook

10. OctoberGlobal partner

1. JuneLaunc

h

After 3 hours

60% claimed accounts

Today94%

claimed accounts

• Improve CEO visibility and Top Management Communication

• Strengthen working relationships, engagement and culture across the group

• Increase knowledge sharing and streamline communication

• Increase agility and decision making• Give everybody a voice

Improving communication with Workplace

Increased employee engagement

Pride Commitment

Q4/15 Q1/16 Q2/16 Q3/16

Source: EVRY employee engagement survey

A boost for employer branding

Employer Rank 2016 Rank 2015

Google 1 1

Microsoft 2 2

FINN.no 3 3

Telenor 4 5

DNB 5 6Bekk Consulting 6 10

EVRY 7 12Universum Ideal Employer Brand Report, October 2016

Improved reputation

Innovative

Digitalisation

0.483870967741936

0.494623655913979

0.292207792207792

0.363636363636364

How our customers rate us on capabilities

Source: EVRY reputation survey 2016, Opinion

If you take care of the inside, the inside will take care of the outside

Harold Burson*

“*Founder of Burson Marsteller

When business models are changing, we need to change the way we work Janne Log

MOBILE:+47 91722603

TWITTER:@JanneMLog

Thank you!