Number of likes 42

Number of contents

32Emotional Informative Promotional

5 16 12

Frequency of posting

Until second week of September they updates 2-3times a week but in three weeks,

they just posted one promotional content.

Tone Informal, ShortInteraction with fans

Except under 5 likes, there’s no interaction at all.

Number of likes 5928 145

Number of con-tents

All - 49 All -31Emotional Informa-

tivePromotional Emotional Informa-

tivePromo-tional

13 18 18 1 14 16

Frequency of posting

There’s no week that they didn’t update. Especially in last three weeks, they post 20

contents.

Except 4th week of September, they have posted periodically

two a week.

Tone Informal, Friendly. Formal

Interac-tion with

fans

Often leave replies to peopleRegardless of any topic.

Reply to questions only about promotional things.