PowerPoint Presentation
Taking your Employer Brand from Not to Hot
Macy AndrewsDirector of Culture and Talent
BrandCisco@MacyAndrewsCarmen CollinsSocial Media Lead, Talent
BrandCisco@CShirkeyCollins
Congratulations!Youve been matched with each other
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Attraction is.Hiring is not the problem.
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Would you be excited to work here?
Cisco Jobs @ciscojobs Apr 23 2015
Cisco Jobs @ciscojobs Apr 24 2015
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Where it got usCisco Talent Brand
100 followers1500 followers100,000 followers (but not
really)
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We were in denial
We didnt have a voice
Pictures and content
Quantity over quality
We werent social in social
Hyper controlled environment(approved everything)
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We had a problem
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We brought in the doctors
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1069 likesDont ask the question of CAN you work here
ciscoApply hereApply hereApply hereApply hereApply hereApply
hereApply hereApply hereApply hereApply hereApply hereApply
hereApply hereApply hereApply hereApply hereApply hereApply
hereApply hereciscojobsCisco >ciscojobs #Applyhere #Apply #Here
#Job #WorkHereTell the story of WHY you would want to
ciscoApply hereApply hereApply hereApply hereApply hereApply
hereApply hereApply hereApply hereApply hereApply hereApply
hereApply hereApply hereApply hereApply hereApply hereApply
hereApply hereciscojobsCisco >ciscojobs #Applyhere #Apply #Here
#Job #WorkHere
Our Missionwas clear1069 likes
Our clearly-defined culture
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5 Ways we got from Not to Hot
Get Social
Try it, you may like it
Harness the tribe
Measure it
Be you
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Be You
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Get Social
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Report CardMeasure It(the right way)2 comments, both in regards
to slide 15; can you re-add the snapchat image of the data thing?
And add a level of complexity to the report card thinking a title
Report Card, checks within boxes, animate the checks.Hires at
eventsTraffic to WebsiteEngagement
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Harness the Tribe
BLOG SCREENSHOT
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WeAreCisco got our Cisco social media all-stars aboard to tell
employees' day-in-the-life stories and to be a 'non-corporatized'
voice representing our diverse culture.Justin@Justin
Can your employees say they have your trust?
12,084 likes
Stephanie
Stephanie DoesYOUR company trust you to be their voice??? Mine
DOES!! This has been one of the best experiences I have had at
Cisco
EA, Cisco Austin
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Try Ityou just might like it
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Where is this getting us?Source: Cisco Talent Brand Social Media
Reporting
2k-20kFollows
YoY Growth
900%0k-12k3xIndustryEngagement
TwitterInstagram
Snapchat
Added100kfollowers in the last year, growth is squarely in the
target audience area
3Mminutes viewed since launch
Facebook
Completionrate70%
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Where Did it Get Us
Want our insights? Ask your questions
# 2016 Cisco and/or its affiliates. All rights reserved. Cisco
Confidential
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5 Ways we got from Not to Hot-- 5 things YOU Can Do, Too!
