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Christian Winther Bech [email protected] Nye medier MM’11

Mm11 nyemedier-15-02-2011

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Christian Winther [email protected]

Nye medier

MM’11

Hvad er nye medier nye og nye...

Nye medier?

MultimedierWeb 2.0

Sociale medierMobile medier

Internet

Manovich' principper

• Numerisk repræsentation

• Modularitet

• Automatisering

• Variabilitet

• Transcoding (trans- eller gennemkodning)

Transcoding

• Interfacets/computerbilledets to sider

• menneskelige side i dialog med humanvidenskabelig betydning

• maskinelle/datalogiske side i dialog med andre computerfiler

"The ways in which computer models the world, represents data and allows us to operate on it; the key operations behind all computer programs (such as search, match, sort, filter); the conventions of HCI — in short, what can be called the computer’s ontology, epistemology and pragmatics — influence the cultural layer of new media: its organization, its emerging genres, its contents."

Transcoding

• Transcoding som kulturel dynamik:

• computerens logik trænger ind i kulturen

• kulturen fortolker og påvirker computeren (det kulturelle interface)

• Ny digital kultur

• Ny teori om udtrykket

Finnemann

Internettet som et hele

Internettet som repræsentation remediering

O’Reillys syv principper

1.The Web as Platform

2.Harnessing Collective Intelligence

3.Data is the Next Intel Inside

4.End of Software Release Cycle

5.Lightweight Programming Models

6.Software Above the Level of a Single Device

7.Rich User Experiences

O’Reilly - eksempler

compact definition? [O’Reilly]

I said I'm not fond of definitions, but I woke up this morning with the start of one in my head: Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.

http://radar.oreilly.com/archives/2005/10/

The Machine is Us/ing Us

‣ http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.cluetrain.com/book/95-theses.html

# Markets are conversations.# Markets consist of human beings, not demographic sectors.# Conversations among human beings sound human. They are conducted in a human voice.# Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.# People recognize each other as such from the sound of this voice.# The Internet is enabling conversations among human beings that were simply not possible in the era of mass media

Cluetrain Manifesto

apps i “skyen”

RSS

‣ Really Simple Syndication

‣ Rich Site Summary

‣ http://en.wikipedia.org/wiki/RSS

‣ http://www.cil.au.dk

‣ Ajax - Asynchronous Javascript and XML

Deling: Social bookmarking

Tags - folksonomy

O’Reilly: succeskriterier

‣Services, not packaged software, with cost-effective scalability

‣Leveraging the long tail through customer self service

‣Harnessing collective intellegence

‣Trusting users as co-developers

‣Control over unique, hard-to-recreate data sources that get richer as more people use them

‣Software above the level of a single device

‣Lightweight user interfaces, development models, AND business models

Negativ definition: Hvad er Web 2.0 ikke

Negativ definition: Hvad er Web 2.0 ikke

Arto år 2000

Arto

Yahoo 1999

Google 1999

mahalo.com 2009

Søgning - iPhone

Google App

• Deltagelse

• Åbenhed

• Samtale

• Fællesskab

• Connected

• Netværk

Nøglebegreber - brugeren

• Brugerinddragelse

• Brugergenereret indhold

• Brugernes sider

• Brugersites / sociale sites

• Brugernes anvendelse

Brugeren

Karakteristika ved Web 2.0

‣ Publikation og broadcasting

‣ Dialog og samarbejde

‣ Netværk (”networking”)

‣ Deling

‣ Tags

‣ RSS

‣ Mash-ups