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营销管理 科特勒 12_制定价格战略和流程

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  • 1. MARKETING MANAGEMENT IN CHINAMARKETING MANAGEMENT IN CHINA Philip Kotler Kevin Lane Keller Lu TaihongPhilip Kotler Kevin Lane Keller Lu Taihong 1212 -- --

2. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-2 1. 2. 3. 4. 3. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-3 6 eBay 4. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-4 5. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-5 - 6. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-6 6 7. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-7 8. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-8 9. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-9 10. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-10 11. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-11 12. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-12 13. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-13 14. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-14 15. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-15 16. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-16 ? 17. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-17 eBay 18. Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 12-18