2.0 the tools to attract private funds

Existing resources in the network to work on private funding. (Crowdfunding, Teaming, social networks).

24 May 2012 the Fontana Area Youth. Ramon Bartomeus, Resources Manager iWith.org Foundation.

#privatefunding @ramonbartomeus

© iWith.org 2011

No estamos solos

Some expectations for the Private Funding Cycle

Resources for online fundraising. Learn new resources to attract private funds. Advanced ways to present the typical crowdfunding platforms. Funding Network. Financing of private on-line system (donations). Micro donations online.

Using 2.0 Work Management tool in the search for private funding. Relations between social networks and platforms for crowdfunding. Are they supplemented? Do they feed each other? Practical tools and resources to organizations, not based on strategies of large organizations. Communication and fundraising. How to finance projects by private contributions online.

Understanding other organizations. Illustrate the talks with many practical cases and to avoid frequent errors.

Crowdsourcing

#privatefunding

© iWith.org 2012

The mission of the Foundation is to foster iWith.org information, technology,

and communication as a tool for solidarity and improving society.

We help organizations to make use of the Internet

Training - Consulting - Technology – Partnership

We are working with the coordination with efforts from 7 platforms of

crowdfunding.

#privatefunding

© iWith.org 2012

My links to fundraising:

http://delicious.com/ramonbartomeus/fundraising

Resources for online fundraising

Many questions

Resolved in:

Google

Wikipedia

ONG Solutions

Botanics.org

Etc.

#privatefunding

© iWith.org 2011

4 The characteristics of the people with great potential to help charitable causes through the Internet:

 1. Significantly more motivated than the rest! Create the best possible world for future generations.2. Feel more prepared to face the necessary changes!3. Demonstrate greater personal availability.4. They believe that the Internet facilitates and enhances their ability! To bring to their collaboration in

solidarity initiatives

The full results are available! Http://survey.iwith.org/ca/resultados.html

iWith.org led research "The Solidarity and I" with the collaboration of over 28 NGOs. The development conducted “Skin Two Much” research in Netquest studios and the company surveyed over 2500 Internet users in Spain and around the world about the preferences of Internet users and to support charitable causes and NGOs.

Then highlight was that the results of the study had a margin of error of 2.9% and a confidence level of 95% *

#privatefunding

http://survey.iwith.org/ca/resultados.html

© iWith.org 2012

Miquel Valls Foundation

Understand how other organizations operate

They get their grain of sand on the Camino de Santiago, between the 12th and

20th of May 2012.

http://migranodearena.org/cargillslu1

http://fundaciomiquelvalls.org/c

#privatefunding

© iWith.org 2011

How many Internet users are willing to support your cause?

Question: "Imagine that you have proposed a joint initiative with which you disagree, and you generate enough confidence. What defines your situation?"

1.- That is the normal thing! The place you finish in, or "working with money! (5.7%)2.- Think a little! Probably does help to "work with money! (20.9%)3.- Be confident! Be Selective! (41.4%)4.- Do not normally collaborate with others "work with money! (27.4%)

This study indicates that 6% of Spanish Internet is openly willing to consider cash contributions, and an additional 21% would do so quite likely.

That is, there is a flow of 5.4 million people (27% of! Spanish Internet) permeable to direct contributions, if! Projects generate enough interest and confidence.

#privatefunding

© iWith.org 2012

We're on TV

Communication and fundraising.

Internet advertising with

Google Ad-words

http://migranodearena.org/cargillslu1

#privatefunding

© iWith.org 2011

7 virtues in communication that will appeal to your solidarity and support the project1. Feeling transparent, understanding three concepts:

The destination of funds.Those behind the project.The objective being pursued.

2. Affinity for purpose: to be 100% in agreement with the purpose of the organization.

3.Perceived professionalism in the organization that promotes leadership! To have initiative.

4. Proximity to the beneficiaries: there is a surplus of interest who benefit! Initiative is given in the immediate environment.

5. Also go beyond "classic" aid: projects that produce results! Consciences of all people and not only provide help to the majority! Needs.

6. Feedback on progress: reports of the project achievements, progress! Results!

7. Appropriate Support: The mechanism for cooperation "work is easy and effortless! Comfortable.

That the promoting organization can count on successful experiences! Decent people of prestige participating. Ambitious projects of massive repercussions: the support! Thousands of people to pursuing large-scale changes.

#privatefunding

© iWith.org 2012

Facebook and Twitter for

Web, but mostly word of

mouth.

Relations between social networks and platforms of crowdfunding. Used to enhance the project and feed they feed each other?

http://migranodearena.org/cargillslu1

#privatefunding

© iWith.org 2012

Practical tools and resources to organizations, not based on strategies of large organizations.

http://migranodearena.org/cargillslu1

- The tactic is to get a micro donation.

- The strategy is to mobilize donors. If it is well

orchestrated, they will not listen.

- The logistics will collect the money. If it is not

easy, do not decide now.

- Diplomacy will make us credible. If there is

something higher, do not cross.

#privatefunding

© iWith.org 2011

The 4 brakes that will make your collaborators flee:

1 -Participation in the projects (although it’s the idea of the century) of institutions or organization in which you cannot trust, especially if they are political, religious, or large businesses or employers.

2 -Perceive a lack of transparency.

3 -Feeling of “emotional manipulation”: when communicating with a sense of alarm, it shows a transmission of guilt.

4 -Fears to enter personal data on the website, especially if it includes the bank details in the case of financial contributions.

#privatefunding

To illustrate talks with several practical cases and avoid common errors.

© iWith.org 2012

SOS Richi

To connect experiences of other entities

More than 500 people involved

https://www.teaming.net/sosrichi

#privatefunding

© iWith.org 2012

Somos

To connect experiences of other entities

http://youtu.be/INeaxILrX4Q

http://www.somosasi.org/

#privatefunding

© iWith.org 2011

The 7 actions of charity that citizens are doing to support their causes

1. Sign on the line to donate to a cause, leaving my name and email address (54%)2. Go on Facebook or Twitter to spread any initiative that I find interesting (49.4%)3. Forward emails to my contacts (48.9%)4. Support any initiative or vote without leaving my personal information (46.3%)5. Buy products online, in which the revenue goes towards charity projects (15%)6. Give small donations to specific projects online (9.2%)7. Give small credits to entrepreneurs (5.8%)

#privatefunding

© iWith.org 2012

To connect experiences of other identities

3.000 euro per

milk in Africa

http://microdonaciones.hazloposible.org/proyectos/detalle/?idProyecto=14

#privatefunding

© iWith.org 2012

To connect experiences of other identities

3.735 euro for a book

http://www.goteo.org/project/libro-la-vuelta-al-mundo-puerta-a-puerta

#privatefunding

© iWith.org 2012

More advanced things in addition to presenting the typical crowdfunding platforms

Is a new space where many small acts create one big impact.

© iWith.org 2012

More advanced things in addition to presenting the typical crowdfunding platforms

Is a new space where many small acts create one big impact.

© iWith.org 2011

What is the formula preferred by Internet donations to charity?

1. Timely support of a specific project (40.8%)2. The income of regular payments to an organization (11.2%)3. The income of an organization at a monthly microquota (9.8%)4. All three are equally appropriate to me (15.4%)5. None of these three are appropriate for me (12.7%)

This preference for supporting specific projects that involve NGOs conceive their work as “products” that need the attention and support whenever they are created.

THEREFORE:

The probability of success will be favored if they incorporate the motivational traits and minimize the brakes that citizens have reported.

#privatefunding

© iWith.org 2011

understand the change

- Internet has changed life.

- Internet has broken boundaries.

- Internet has changed communication and advertising.

- Internet has democratized knowledge.

- Internet had led to an exponential rise.

And now citizens claim the power to support their preferred projects.

#privatefunding

© iWith.org 2012

• Ramon Bartomeus Resurces Managerramon@iwith.orgTel: + 34 93 380 49 75 2.0: @ramonbartomeus

• iWith.org :

Cucurulla, 9, 2n, 2a (Portal de l’Àngel)08002 Barcelonawww.iwith.orgTel: + 34 93 380 49 75info@iwith.org

Improving the World using Information Technology to Help Organizations

2.0 tools for receiving private funds

Existing resources in the network for private funding. (Crowdfunding, Teaming, Social networks).

May 24, 2012 Ramon Bartomeus, Funding Resources Manager Iwith.org

#privatefunding