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Presentation on the reasons to invest in project PROMISE, given at the "Closed-Loop PLM" workshop, Athens (Greece), 2 July 2008
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PROMISE Open Workshop “Closed-Loop PLM” ••• 1
Why did the EU invest in PROMISE?
Arian ZwegersDG Information Society and Media
PROMISE Open Workshop “Closed-Loop PLM” ••• 2
Overview
• Why investing in EU ICT research?– Trends in business and ICT– ICT market in EU– ICT research in EU– Framework Programmes
• Why investing in PROMISE?– Product Lifecycle Management (PLM)– Radio Frequency Identification (RFID)
• Future Research?
PROMISE Open Workshop “Closed-Loop PLM” ••• 3
Business and ICT transformations
1960 1970 1980 1990 2000 2010Mainframes mini-computers PC client-sever Internet Convergence
Company levelinformation& automation
Automated Support; Costs
DepartmentalEmpowerment
Speed; Logistics
PersonalFreedom
BusinessProcessRe-engineering
Pervasive global& integrated groups
Supplychains
Anytime, anywhere; Platforms and ecosystems
Globalisation, customisation, outsourcing
PROMISE Open Workshop “Closed-Loop PLM” ••• 4
Trends in Business and ICT
Business/social trends• Outsourcing• Open Innovation• Ecosystems• Compliance• Prosumer• Democratisation of content exchange
ICT trends• Convergence• Broadband adoption• Consumerisation of technology• RFID• Virtualisation• SaaS
PROMISE Open Workshop “Closed-Loop PLM” ••• 5
ICT: The Innovation Motor No. 1
In medical technologies ICT is the foundation for more than 90% of all innovations. The driver of more than
90% of all innovations in logistics is ICT.
More than 90% of all recent innovations in the automotive sector are based on ICT.
Adapted from: Prof. Wahlster, DFKI
ICT is a main driver of innovations in the networked home environment.
PROMISE Open Workshop “Closed-Loop PLM” ••• 6
Increasing awareness of ICT contribution
• Significant contribution ICT to productivity and growth
• Direct contribution ICT sector to GDP, indirectly by take-up and exploitation in other sectors
• ICT improves quality of life of citizens
• ICT is one of the key ingredients of sustainable development
PROMISE Open Workshop “Closed-Loop PLM” ••• 7
US, 28.3%
Japan, 14.1%
Rest of World, 24.2% Europe,
33.4%
Office equipment, 1.3%
Computer hardware, 12.2%
End-user communications equipment, 4.2%
Carrier services, 44.1%
Datacom and network equipment,
6.4%
Software, 11.1%
IT services, 20.6%
ICT Market, 2006 By region and by product
Total value = € 2,033 billion
Total value = € 680 billion
Source: EITO, 2007
• Europe is world’s largest ICT market• Europe has a large software and services
market
PROMISE Open Workshop “Closed-Loop PLM” ••• 8
Top100 suppliers serving the Western European Software & IT
Services market (2004)
By number of companies (in %, 2004)1 By revenue (in % of Top 100 revenue, 2004)
4
36
63 4 5
10
13
20
FR
IT
US/Canada
DE
SE
AsiaUK
NLRoE
61% of companies come from
Europe
These Euro-pean compa-nies account for only 43% of the overall
Top 100 companies’
revenues
3
54
33
11
13
10
1 1
UK
FR
DE
NLITSE RoE
US/Canada
Asia
By number of companies (in %) By revenue (in %)
• 60% of suppliers come from Europe• 43% of revenues stay in Europe
Source: PAChttp://cordis.europa.eu/fp7/ict/ssai/study-sw-and-serv-2006_en.html
PROMISE Open Workshop “Closed-Loop PLM” ••• 9
R&D Expenditure as % of GDP
Source: Eurostathttp://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-NS-05-002/EN/KS-NS-05-002-EN.PDF
0.33
0.97
1.11
1.31
1.35
1.87
1.93
1.99
2.19
2.50
2.68
2.76
3.15
3.51
4.27
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Cyprus
Hungary
Spain
China
Czech Republic
UK
EU25
EU15
France
Germany
Korea
US
Japan
Finland
Sweden
• Other regions spend more on R&D than Europe• Large differences within Europe
PROMISE Open Workshop “Closed-Loop PLM” ••• 10
R&D expenditure by industry
Source: Financial Times, 21 March 2005
• EU’s R&D by businesses• Top 50 spenders in the world
PROMISE Open Workshop “Closed-Loop PLM” ••• 11
ICT R&D expenditure
• Europe is spending less than other regions in ICT R&D
• Public ICT Spending is fragmented across Europe
Framework Programmes
29.2
93.3
48.8
European Union USA Japan
0.0% 0.2% 0.4% 0.6% 0.8% 1.0% 1.2%
France
Germany
United Kingdom
Spain
The Netherlands
Sweden
Finland
European Union
United States
Japan
Annual ICT R&D Expenditure (% GDP)Spending on ICT R&D in 2000 (in Billion Euro)
PROMISE Open Workshop “Closed-Loop PLM” ••• 12
Europe and Product Innovation Value Disciplines
CRM
SCM
PLM
e.g. IBM e.g. Dell e.g. AppleAdapted from: Treacy and Wiersema
• Customer Intimacy (“best total solution for customer”)– Service oriented culture– Segmenting and targeting markets, tailoring the offerings
• Operational Excellence (“best price, lowest costs”)– Optimal use of operational facilities (high fixed costs,
capital-intensive)– Reliable products or services with minimal difficulty or
inconvenience• Product Leadership (“best product”)
– Speed and innovation are key– Leading-edge products and services
PROMISE Open Workshop “Closed-Loop PLM” ••• 13
Product Lifecycle Management
49%
43%
34%
31%
Demand for shorter product lifecyclesGlobalisation of markets and/or supply chains
More complex design or a decentralised design environmentMore complex products
10.511.3
12.613.5
14.7
16.0
2005 2006 2007 2008 2009 2010
Four forces driving installation of PLM solutions
World PLM market (sales in B$)
Sources: Aberdeen Group, 2006;AMR Research, 2006
• PLM: an answer to industry needs• Increasing PLM market
PROMISE Open Workshop “Closed-Loop PLM” ••• 14
People Society
Industry
Secure & Safety
Reliable
Comfortable Recycling
EfficientProduction
ProductQuality
Ecology & Environment
WasteReduction
ProductInnovation
AssetOptimum
OperationEfficiency
RecyclingRetailLogisticsProduction
EXPECTATIONEXPECTATION
Traceability (RFID)Traceability (RFID)
UbiquitousUbiquitous
‘Better’ Lifestyle and Society
Convenient
CONTRIBUTION
More
More
EXPECTATIONEXPECTATION
Matching expectations and contributions
PROMISE Open Workshop “Closed-Loop PLM” ••• 15
People Society
Industry
Secure & Safety
Reliable
Comfortable Recycling
EfficientProduction
ProductQuality
Ecology & Environment
WasteReduction
ProductInnovation
AssetOptimum
OperationEfficiency
RecyclingRetailLogisticsProduction
EXPECTATIONEXPECTATION
Traceability (RFID)Traceability (RFID)
UbiquitousUbiquitous
‘Better’ Lifestyle and Society
Convenient
CONTRIBUTION
More
More
EXPECTATIONEXPECTATION
Matching expectations and contributions
PROMISE Open Workshop “Closed-Loop PLM” ••• 16
From RFID to an Internet of Things
• Real world objects have an individual digital presence
• Vision of a future where each item or thing is networked and can communicate information about itself or from itself to other objects and to computer systems
• Applications– SCM, PLM– Food traceability, drug compatibility, …– Health and environment applications– Smart home– Smart electricity consumption control
PROMISE Open Workshop “Closed-Loop PLM” ••• 17
Possible example? Responsibeer safety system
Sources: Wired, 2007
PROMISE Open Workshop “Closed-Loop PLM” ••• 18
Future research? Future Internet
Sources: 3GPP, 3GPP2, Qualcomm, WiMAX Forumhttp://www.alexandria.unisg.ch/EXPORT/DL/38496.pdf
http://www.itu.int/osg/spu/publications/internetofthings/Second Life
Internet of Services, Service Web
Networks of the Future
3D Internet
Internet of Things
Trust
Security
PROMISE Open Workshop “Closed-Loop PLM” ••• 19
Conclusions
• ICT is getting increasingly important
• European ICT market largely dominated by non-EU players
• Europe is spending less in ICT R&D than other regions
• Opportunities in product innovation• Contribution by PROMISE• Towards an Internet of Things?
PROMISE Open Workshop “Closed-Loop PLM” ••• 20
PROMISE Open Workshop “Closed-Loop PLM” ••• 21
For More Information ...
PROMISEhttp://www.promise-plm.com/http://www.promise.no/
FP7http://cordis.europa.eu/fp7/http://cordis.europa.eu/fp7/ict/
Future Internethttp://www.future-internet.eu/
PROMISEhttp://www.promise-plm.com/http://www.promise.no/
FP7http://cordis.europa.eu/fp7/http://cordis.europa.eu/fp7/ict/
Future Internethttp://www.future-internet.eu/
