Adobe DMS Breakout Session: 7 Things That Keep Marketers Up at Night

© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

7 Things Keeping Digital Marketers Up at NightBryan Urioste | Senior Director, Marketing, Rackspace Hosting

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In the News…

Marketing is now the central engine of growth for many companies, “ ”Laura McLellan, Vice President, Gartner.

Chief marketing officers will outspend CIOs on technology by 2017 “ ”Prediction: Gartner

CMOs As Bridge Builders Forbes, June 13, 2012

The CMO Is DeadForbes, October 3, 2012

The Right Mix Can Be Explosive

Data, Data Everywhere …not a Drop to Drink

Power of Social? …Does It Generate the $$

Finding the Right Mix

Source: bettiblue.com

Agile Marketing ….Experiment, then Automate

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=3-cQQNJjTwtTzM&tbnid=lmZUmCx1N1LY2M:&ved=0CAgQjRwwADjnAg&url=http://www.crwgraphics.com/blog/2012/02/16/it-is-all-in-the-numbers-%E2%80%93-marketing-automation-helps-increase-budgets/&ei=0fgjUYDhHarr2QWA0oCICw&psig=AFQjCNGWGrJLT9jzVsyTeArrSUVxyZ-lFg&ust=1361398353540816

Avoiding the “Oh $hit” Moment …You Need a Partner

National TV Exposure

Cutting Edge campaign

“Pancake Moment”

Into the Dark Abyss …Cost of Downtime Adds Up

The average cost of data center downtime across industries was approximately $5,600 per minute.

The average reported incident length was 90 minutes, resulting in an average cost per incident of approximately $505,500.

For a total data center outage, which had an average recovery time of 134 minutes, average costs were approximately $680,000.

For a partial data center outage, which averaged 59 minutes in length, average costs were approximately $258,000.

Source: Channel Insider, May 16, 2011

http://www.channelinsider.com/c/a/Spotlight/Unplanned-IT-Outages-Cost-More-than-5000-per-Minute-Report-105393/

Partnering for Success: CMO + CIO

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ABOUT RACKSPACE®

Important Facts & Figures

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Critical Application Support for

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Fanatical Support for Digital Marketer’s Success

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Bryan Urioste [email protected]: Bryan Urioste

Technology

Adobe DMS Breakout Session: 7 Things That Keep Marketers Up at Night