Akamai 如何幫您的客戶用網站賺錢 how to monetize your site

© 2012 Akamai FASTER FORWARDTM Confidential

如何幫您的客戶用網站賺錢 How to Monetize Your Website

Nick Chen / Sr. Field Channel Manager


今天的網站長這樣…

Flash and AJAX

Audio RSS

Blogs

Social Networking

HD Video

Affiliation Widgets

User Generated Content

Video Advertising

Personalization

Usability

Analytics Podcasting

Recommendation

Mobile


WEB PAGE LOAD TIME

Sophisticated Web Sites

SECONDS

網頁的複雜度直接影響了反應時間

4

2

6

8

10

50kb 10

150kb

21

679kb

85

Page Size No. Objects

2005 2005

2011

2011

1998 1998

Source: http://www.websiteoptimization.com


8 Seconds

4 Seconds

3 Seconds

0 2 4 6 8 10 Response Time

Site Abandonment Threshold

Zona Research, 1998

Jupiter Research, 2006

Forrester Research, 2009

10 Seconds

Nielsen, 1996

WEB PAGE LOAD TIME

SECONDS

4

2

6

8

10

2

4

6

8

10

SECONDS

CONSUMER PATIENCE

40%的人瀏覽網頁只願意等待三秒鐘


然而…留不住客戶=失去商機


現今網站所遭遇的問題…

1. 效能Performance

•網頁反應時間太長

•為了牽就效能，只能簡化網頁設計

2. 規模Scalability

•如何快速擴張網站覆蓋率，全球化？

•如何因應突如其來的網站流量？

3. 安全Security

•網站資料的保護

•網站的防護

4. 可用性Availability

•確保網站持續運作，服務不中斷


直覺上，如何解決這些問題…

1. 增加ＩＤＣ投資

•增加軟硬體，頻寬投資 (Performance)

•增建下一座ＩＤＣ (Performance, Scalability)

2. 在全球ＩＳＰ租IDC (Performance, Scalability)

3. 投資資安設備 (Security)

4. 建立異地備援中心 (Availability)


但事實上，Akamai可以提供最後一塊拼圖～

Broadcast Video

Software Distribution

Web Security

Operator CDN

Custom Networks

Application Performance

Cloud Performance

Site Performance

Mobile Performance

Advertising Decisions

Akamai Intelligent PlatformTM

Web security so you

can innovate fearlessly

Optimize and mobilize

to grow revenues

Engage your audience

globally and at scale

Monetize your network

and control costs

Gain business agility

by leveraging cloud

Unprecedented visibility, control and collaboration

Service & Support from Internet Experts


Akamai Intelligent Platform

Scale & Breadth

• 101,884 servers

• 1,069 networks

• 750+ cities

• 1,928 locations

• 83 countries

• 130,000+ active

domains

The leading Internet Cloud platform for enabling secure,

high-performing user experiences on any device, anywhere.

Web Traffic (daily)

• 26.5M requests per second

• 100+ million streams per day

• 1.3B requests delivered

• >6Tbps average daily usage

• ~9Tbps peak daily usage rate

• ~20–30 % of all Web traffic


Grow revenue opportunities with fast, personalized

web experiences and manage complexity from peak

demand, mobile devices and data collection.


Customer Origin Users Akamai Edge Server

closest to Origin Server

Akamai “SureRoute”

protocol optimizes routes

and reduces round trips

High Performance Global

Overlay Network

Edge Region

close to End User

Web Server

Security embedded into

Akamai Edge Servers

DSA (Dynamic Site Accelerator)

It All Starts in the Cloud – at the Edge


DSA如何解決網站所面臨的問題？


Dynamic Page Caching

100ms 200ms

125ms

15ms

10ms

Dynamic Page Caching

• Advanced caching rules at the edge

• Cache for dynamic, reusable content

• Greatly improves page loading performance

• Offloads expensive application/database tier

• Cache key control thru portal

Application Origin

cache key is based on – URL, file name, cookie values, query strings


Akamai SureRoute Path Optimization

100ms 200ms

125ms

15ms

10ms

Application Origin

Sure Route

• Discovers a range of low latency paths.

• The best two paths are chosen (along with the standard Internet BGP path).

• Object request races pre-determine the optimal path.

BGP


Automated Path Failover

15ms

10ms

Application Origin

Failover

• If the first path fails, Akamai selects an alternate path to help ensure application availability.


TCP Optimization – Without Akamai TCP Optimization – With Akamai

100ms 200ms

125ms

15ms

10ms

TCP Optimization

• Increased Congestion Window size.

• Faster TCP Slowstart ramping.

• Faster retry after packet loss.

• More packets per round trip.

• Known good connections.

Application Origin


Compression

100ms 200ms

125ms

15ms

10ms

Edge Caching

• Intelligently compresses content.

• Full browser and Javascript support.

• Reduces round trips.

• Improves page load performance.

Web Site Origin


Prefetching

15ms

10ms

Prefetching

• Intelligently compresses content.

• Full browser and JavaScript support.

• Reduces round trips.

• Improves page load performance.

HTML

OBJECT 1

OBJECT 2

OBJECT 3

OBJECT 4

Application Origin


Cloud Datacenter

End User

Akamai eDNS w/ DNSSEC

Akamai Web App Firewall

Akamai Site

Shield

Akamai Edge Tokenization

DSA Extends Web Site Security into the Cloud

1

10

100

10000

1000


Akamai IPv6 Adaptation for Compliance

Akamai aims to provide customers in the hybrid world (IPv4 + IPv6) with the

same levels of performance, reliability and availability as they

currently enjoy with IPv4

IPv4

IPv6

IPv4

Origin IPv4 IPv4

Akamai EdgePlatform


DSA Case Example – Cathay Pacific

Goals

• High-Performing Site at All time

• Boost Site Adoption Rate

• Support Peak Traffic without Infrastructure Buildout

Business Impact

• 100% increase in online bookings

• Estimated annual savings of up to $1,500,000

• 65% increase in traffic without additional infrastructure

• 65% increase in global site performance

Akamai Solution

• Dynamic Site Accelerator


Who is AKAMAIZED? Real World Results

Improved worldwide portal performance by

205%.

Reduced performance-related help desk calls by

95%.

Estimated annual savings of up to $1.5

million. Offloaded application server traffic by nearly

66%, doubling subscriber

capacity per server.

Improved Web performance in North America by 300%.

81% of transactions completed in under

10 seconds, vs. 29% without Akamai.

Data center offload of 94.6%, reducing bandwidth and infrastructure requirements.

Avoided the need to replicate $1 Million

data center and improved page

downloads globally by over 48%.

Infrastructure savings of over $1 million annually,

by delivering retail and commercial banking

applications centrally to users worldwide.

A major US airline reported a 75% reduction in

infrastructure and was able to

defer $2 million infrastructure upgrades while also improving page

load by 400%. Two major insurance providers reported

conversion of visitors to online quote applications

are up from 10-15% since installing Akamai,

resulting in annual revenue increases of $4 to

$15 million.


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Akamai 如何幫您的客戶用網站賺錢 how to monetize your site