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THE REVOLUTION WILL BE
SNAPCHATTEDOR BROADCAST LIVE ON FACEBOOK
@ANDYLEVEY
WE’RE LIVE• THE STATE OF THE STATE• THE TOOLS• WHY DOES IT MATTER AND HOW IS IT RELEVANT FOR YOU• CASE STUDIES• HOW YOU TOO CAN GO LIVE
THE CURRENT STATE OF SOCIAL BROADCASTING
WATERMELONS• 800K VIEWERS IN REAL TIME
DURING 45 MIN BROADCAST• 10M OVERALL VIEWS POST LIVE
BROADCAST• 315K COMMENTS IN REAL TIME• GLOBAL TWITTER TRENDING TOPIC
TACOS• MOST SNAPCHAT VIEWS EVER• 224M VIEWS IN ONE DAY• 2,592 VIEWS PER SECOND• 12.5 YEARS WORTH OF VIEWING
CHEWBACCA• 154M VIEWS TO DATE• 50M VIEWS IN 24 HOURS• MOST VIEWED VIDEO IN HISTORY OF FACEBOOK• COUNTLESS NEWS COVERAGE• ESTIMATED 1M UNITS SOLD• ACTION FIGURE CREATED
SNAPCHAT• 150M DAILY ACTIVE USERS• 9K SNAPS PER MINUTE• 10B DAILY VIDEO VIEWS
• DISCOVERABLE STORY LAYOUT• AVERAGE IN-APP TIME SPENT: 30 MINUTES DAILY
FACEBOOK (LIVE)• 1.65B ACTIVE MONTHLY USERS• 1.5B ACTIVE MONTHLY MOBILE USERS• 9B DAILY VIDEO VIEWS• DISCOVERABLE LIVE MAP• AVERAGE IN-APP TIME SPENT: 20 MINUTES DAILY
WHY SHOULD YOU CARE?• LOW COST YET HIGH IMPACT• ATTRACTING GLOBAL AUDIENCE• MORE EFFECTIVE THAN TV• ABILITY TO RETARGET BASED
ON VIEWERS
• ENGAGE YOUR COMMUNITY IN REAL TIME• CREATE YOUR OWN “TV”
NETWORK AND PROGRAMMING
CASE STUDY 1: CIRQUE DU SOLEIL• 2 WEEKLY SERIES: “CIRQUE
SESSIONS”/CIRQUESNAPS• BACKSTAGE TOURS• PREMIERE COVERAGE• FAN COLLABORATION• AVERAGE VIEWS PER
EPISODE:• FB LIVE: 40K• SNAPCHAT: 15K
CASE STUDY 2: LOS ANGELES COUNTY MUSEUM OF ART (LACMA)
• MAKING ART RELEVANT TO A YOUNGER DEMO• ENGAGEMENT
PROGRAM FOR MUSEUM GOERS• 1 IMAGE – 12K VIEWS
IN 36 MINUTES
LEADERS IN THE FIELD• NATIONAL PUBLIC
RADIO
• GARY VAYNERCHUK
• TASTEMADE
BEST PRACTICES:• STORY/ STORY BOARD/SCRIPT• SCOUT/SPECS/TECH• REHEARSE• PROMOTE/TUNE-IN ALERTS/POST PROMOTE/RETARGET• SAVE AND RE-USE
THE FUTURE:• LIVE INTERACTIVE PUBLICATIONS• NICHE BRANDED CHANNELS• EXPANDED, ENHANCED, ENRICHED, AND MORE
ENGAGING EXPERIENCES
RECAP:• CREATE YOUR OWN NETWORK• ATTRACT AND ENGAGE YOUR AUDIENCE• BRING THEM INTO YOUR WORLD• PRACTICE, PRACTICE, PRACTICE