Shifting Broadcast Operations Into the Cloud

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Solutions Architect

• How can broadcasters start to shift their broadcast operations into the cloud?

–What are the hurdles today?

–What aspects of the workflow can be moved to the cloud?

–What AWS and partner solutions are available to help?

• How can the cloud be leveraged for storage, processing, and delivery of distribution formats at scale?

• What are the trends for today and tomorrow?

What Are We Going To Discuss Today?

Typical Cloud Digital Media Workflow

Distribution

Web Hosting •Publishing •Syndication

Processing

Ingest Secure Transfers Files and Feeds

Accelerated Transfer Fiber Connectivity Storage Gateways

En/Transcode •Encode •Transcode

Encrypt •DRM •Key Mgmt

Monetize •Ad Insertion •Ad Targeting

Analytics •Real time stream reporting •Usage Statistics •Log analysis

Delivery •Streaming and HTTP •Origin and CDN •Segmentation

AuthN/Z •Authentication •Authorization •OTT Delivery •OATC •Billing

Workflow Management Job Scheduling, Review and Approval, Automation

Playout •Playlist Mgmt •Broadcast scheduling

Storage

Working Storage

•For Processing

Catalog Storage

•Current/Back Catalog Library Storage

Archive Storage

•Long Term •Tape Replacement

Storage Management •CMS/CAM •Tier Management Across Library and Archive Storage

REST APIs Control Panel

Global Live Streaming Architecture

AWS Cloud Corporate Data center

Or Live Event Place

Virtual Private Cloud

Streaming

server Live

Encoder

CAM-1

CAM-2

CAM-3

CloudFront Edge

Edge Edge Edge Edge

Edge

Edge

Edge

Edge

PC

Mobile

OTT

PC

Mobile

OTT

S3

Internet

Internet

LOGS

LOGS

LOGS

1. Capture live event via

cameras

2. Video editing before

streaming

3. Feed edited live event

to encoder at the site

4. Encode the live event

and transmit to

streaming server on

AWS cloud

5. Streaming server

forwards contents to

the edge cache server

6. Streaming server saves

the contents to the file

7. End-user watches the

live events delivered

from edge servers

9. Saved contents get

stored in S3 for

durability and

transcoding if

necessary

8. End-devices pushes

logs to S3 for data

analysis

Global Video-on-Demand Streaming Architecture

AWS Cloud Corporate Data center

CloudFront Edge

Edge Edge Edge Edge

Edge

Edge

Edge

Edge

PC

Mobile

OTT

PC

Mobile

OTT

1. Content owner copies

the media content to S3

via StorageGateway or

Data Import/Export

service provided by

AWS 2. Media contents are

transcoded using

Elastic Transcoder if

necessary 3. CloudFront is

configured for the

distribution of digital

contents

4. When end-users sends

request for VoD

streaming, it is served

by closest edge cache

server

5. PC / Smart devices or

OTT sends out logs to

S3 for data analysis

Content

MGMT

Storage

Gateway

S3

LOGS

LOGS

LOGS

LOGS

• HD-SDI (High-Definition Serial Digital Interface) Connectivity Between Components

• Satellite transmission

• IRD(Integrated Receiver / Decoder)

• Local SAN

• Editing Bay

• HW Transcoder

Broadcaster Physical Requirements

The challenge comes down to bridging these physical world requirements with the virtual

world of the cloud

Main Point

?

The challenge comes down to bridging these physical world requirements with the virtual

world of the cloud

Main Point

AWS Import/ Export

Amazon S3 (Multipart Upload)

AWS Storage Gateway Service

AWS Direct Connect

Data Ingest - AWS Storage Gateway

Data Ingest - AWS Direct Connect

Data Ingest - AWS Import / Export

Tiered Storage Services

Simple Storage Service 11 x 9’s Durability

Glacier 11 x 9’s Durability

Tiered Storage Services

Simple Storage Service 11 x 9’s Durability

Glacier 11 x 9’s Durability

Scalable Media Processing

Simple Storage Service

EBS

Instance Store

EC2 Virtual Servers

Amazon Machine

Image

Amazon Elastic Transcoder Easy-to-use scalable media transcoding

Amazon Elastic Transcoder

Cost Effective

No minimums, no commitments

Simple per minute pricing

Managed

Codecs, processing and licensing baked into service offering

Easy to use

Management console

API and SDKs

Pre-defined transcoding presets

Scalable

Designed from the outset to scale

Transcoding pipelines for parallel transcoding

ABR VOD / Live Streaming

Content Delivery with Optimized User Experience

London

Paris

NY

Served from S3

/images/*

3

Served from EC2

*.php

2

Single CNAME

www.mysite.com

1

Amazon CloudFront World-wide content distribution network

Easily distribute content to end users with low

latency, high data transfer speeds, and no

commitments.

Static, Dynamic & Streaming Content

18

Securing the Crown Jewels

• Encrypt at source and maintain your own keys

Local Encryption

• Use secured network transfer (SSL, VPC)

Network Encryption

• S3 encrypts at REST using AES-256

At Rest Encryption

• Integrate certificated-based DRM through third parties

Digital Rights Management

• Integrate digital watermarking

Watermarking

• MPAA Content Security Best Practices

Certifications & Audits

• More content choices

• More devices to consume media

• Many ways to get the content to devices

• New experiences

Many Options for Media Consumers…

Turns Out There is Massive Complexity

• More content choices

• More devices to consume media

• Many ways to get the content to devices

• New experiences

…But How Do You Enable These?

Trend: More content and larger content formats leads to ever increasing storage requirements

Implication: Managing storage is expensive and complex; the cloud shifts CapEx to OpEx, freeing resources

Key Trend #1

• More content choices

• More devices to consume media

• Many ways to get the content to devices

• New experiences

…But How Do You Enable These?

Trend: Requirements for processing media at scale will continue to increase

Implication: Strategic use of the cloud was a competitive advantage; now it is a core competency

Key Trend #2

• More content choices

• More devices to consume media

• Many ways to get the content to devices

• New experiences

…But How Do You Enable These?

Trend: Consumers expectations of “Content anytime, anywhere, any device” will be the norm

Implication: Media companies are utilizing the global nature of the cloud to reach audiences

Key Trend #3

• More content choices

• More devices to consume media

• Many ways to get the content to devices

• New experiences

…But How Do You Enable These?

Trend: Consumers’ attention will get pulled in many directions

Implication: Media companies are finding new and innovative ways to engage and monetize

Key Trend #4

Digital Media Partner Ecosystem

https://aws.amazon.com/solution-providers?business_software_id=5&selection=business_software_id&type=isv

Case Studies

Use of AWS: • Runs nearly 100% on AWS • Leverage most of the AWS Services Business Benefits: • Near zero downtime • Scaled to handle Netflix’s rapid growth, 37x in 2010 • 50 Billion Events per day

“AWS is the market leader and has been able to create a continuous and virtuous cycle.” – Kevin McEntee, VP Content Engineering, Netflix

Customer: Netflix

Netflix Runs Nearly 100% of its Online Video Service on AWS, Achieves Near Zero Downtime

Customer: Public Broadcasting Service

“As with all the AWS services we leverage, using Amazon CloudFront is so simple and reliable that the team doesn’t have to think about it. It all just works, freeing us to focus on building cool applications.”

Use of AWS: • Delivers over 2.5PB per month of video

through Amazon CloudFront

Business Benefits: • Greater reliability than other CDNs

Customer testimonial: http://www.youtube.com/watch?v=l2990XEC-Cw

AWS’ Reliable Infrastructure Makes it Easier to Focus on Other Tasks

Problem:

• ABC/Disney needed end to end solutions that handle the complexity and scale of their video delivery

Solution:

• AWS’s scalable and resilient services enable upLynk to provide a service solution providing: • One multi-bitrate encode for all devices • Low-bandwidth secure signal acquisition • Automated CC processing and packaging • Live on-the-fly program and ad removal • Dynamic ad serving into live-linear playback • Software controlled live signal delay

Business Benefits:

• Operational efficiencies, converting capex to opex, new revenue opportunities

Customer: upLynk

Problem:

• Uploading and streaming content was complex & expensive

Solution:

• AWS scale and worldwide presence enabled UFC to : • Upload and publish videos quickly from even the

worst internet connections all over the world • Find and send video from any device (smart phone,

tablet, desktop) from anywhere

Business Benefits: • By switching from Akamai, saved $50k per month in first 2

months • Uploading, finding, sending video to partners now can be

done by anyone with system access in moments • Non-technical people can search and publish video in any

format from anywhere

Customer: Ultimate Fighting Championship

Problem:

• Needed to reduce IT costs for new application

Solution: • AWS’s low, pay-as-you-go prices & reliable

services. • With every user’s request, the Smart Hub

application authenticates devices, delivers apps and content, and pushes notifications across multiple devices.

Business Benefits: • Saved $34M in hardware and maintenance

expenses, 85% less than running on-premises • Reliability of AWS cloud has enabled Samsung to

be highly available to meet their SLA targets.

Customer: Samsung

Samsung runs its Smart Hub application on AWS, saving $34M

Summary

• Improved Connectivity is enabling broadcast operations to shift to the cloud

• Complexity of “Content anytime, anywhere, any device” requires you to think very differently

• The cloud is viable and a reality today and if you’re not thinking about it you should be

• Strategic use of the cloud used to be a competitive advantage, but is now a core competency

• The cloud enables you to spend more time growing and less time worrying about the logistics of growth

Key Points

aws.amazon.com