AWSome Day Seoul 2013 - Opening Keynote

Opening Keynote

(아마존 웹 서비스 소개)

Chris Jang (장혜덕), Head of Korea

아마존 웹 서비스

Consumer Business

Tens of millions of

active customer

accounts

Eight countries:

US, UK, Germany,

Japan, France, Canada,

China, Italy

Seller

Business

Sell on Amazon

websites

Use Amazon

technology for your

own retail website

Leverage Amazon’s

massive fulfillment

center network

IT Infrastructure

Business

Cloud computing

infrastructure for

hosting web-scale

solutions

Hundreds of

thousands of

registered customers

in over 190 countries

?

…get into cloud computing?

How did Amazon…

7 Years Young Amazon S3 launched: March 14th 2006

Broad & Deep Services to Support Virtually Any Cloud Workload 광범위하고 깊이있는 서비스를 통한 다양한 클라우드 워크로드 지원

Compute Database App Services Management

Amazon EC2

Amazon EMR

Amazon ELB

Amazon RDS

Amazon DynamoDB

Amazon Elasticache

Amazon RedShift

Amazon CloudSearch

Amazon SWF

Amazon SQS

Amazon SNS

Amazon SES

Amazon Elastic

Transcoder

AWS IAM

Amazon CloudWatch

AWS Elastic Beanstalk

AWS Cloudformation

AWS Data Pipeline

AWS OpsWorks

AWS CloudHSM

AWS Trusted Advisor

AWS Marketplace

AWS 프리미엄

서포트

AWS 프로페셔널

서비스 AWS

교육

Storage

& CDN

Amazon S3

Amazon CloudFront

Amazon Glacier

Amazon EBS

AWS Import/Exp

Networking

Amazon Route 53

Amazon VPC

AWS Direct Connect

Including:

AWS Oregon Region

Elastic Beanstalk (Beta)

Amazon SES (Beta)

AWS CloudFormation

Amazon RDS for Oracle

AWS Direct Connect

AWS GovCloud (US)

Including:

Amazon SNS

Amazon CloudFront

Amazon Route 53

S3 Bucket Policies

RDS Multi-AZ Support

RDS Reserved Databases

AWS Import/Export

Including:

Amazon RDS

Amazon VPC

Amazon EMR

EC2 Auto Scaling

Including:

6 new Direct Connect

Sites

DynamoDB

RDS in VPC

AWS Trusted Advisor

CloudFormation in VPC

AWS Storage Gateway

Amazon Glacier

Cost Allocation Tagging

CloudFront Live

Streaming

Amazon CloudSearch

AWS Marketplace Red

Hat Reserved Instances

New EC2 Instance

Types

Multi-AZ Oracle RDS

RDS SQL Server

EC2 RI Marketplace

AWS Service Launches & Feature Updates AWS 신규 서비스 출시 및 주요 기능 업데이트

Including:

- AWS Management Console

Tablet and Mobile Support

- Elastic Transcoder

- Price reduction for Amazon EC2,

global expansion of M3 Standard

Instances, and reduced data

transfer pricing.

Including:

- Amazon Redshift Available to All

Customers

- AWS OpsWorks

- IAM Role and Auto Scaling Support

for Amazon

- CloudWatch Monitoring Scripts for

Linux

- Amazon SQS and SNS Announce

Lower Prices and Expanded Free

Tiers, 50% price drop for SQS

Including:

- Lower Pricing for Amazon EC2

Reserved Instances

- Added ElastiCache to Free Usage

Tier

- Amazon DynamoDB Reduced Prices

- AWS Elastic Beanstalk for Node.js

- Amazon RDS now supports 3TB and

30,000 Provisioned IOPS per

database instance

- Announcing EBS-Optimized Support

for Additional Instance Types

53 AWS Service Launches & Feature Updates in Q1 2013 2013년 1분기 동안 53개의 신규 서비스 출시 및 주요 기능 업데이트

21

AWS Global Infrastructure AWS 글로벌 인프라스트럭처

9 regions (지역)

25 availability zones

(가용 영역)

40 edge locations (엣지

로케이션)

$5.2B retail

business

7,800

employees

A whole lot

of servers

2003

2012

AWS는

아마존닷컴이

약 5조원의

매출을 올릴

때 필요했던

서버 용량을

매일

증설하고

있습니다.

$5.2B retail

business

7,800

employees

A whole lot

of servers

2003

Hundreds of Thousands of Customers in 190 Countries

국내 주요 고객사

Free steak

campaign

Facebook

page

Mars

exploration

ops

Consumer

social app

Ticket pricing

optimization

SAP &

Sharepoint

Securities Trading

Data Archiving

Gene

sequencing

Marketing

web site

Interactive TV

apps

Financial

markets

analytics

R&D data

analysis Consumer

social app Big data

analytics

Web site &

media

sharing

Disaster

recovery

Media

streaming Web and

mobile apps

Streaming

webcasts

Facebook

app Consumer

social app

Every Imaginable Use Case

• Security groups for EC2

and VPC Network ACL

• Multi-Factor Authentication

• CloudHSM

• RDS Oracle transparent

encryption

Comprehensive Security Capabilities to Support Virtually Any Workload 포괄적인 보안 기능 지원

• VPC

• Direct connect

• Dedicated instances

• Identity & Access

Management

• S3 Encryption

Certifications & Accreditations for Workloads that Matter 고객분들이 필요로 하는 인증 및 인가 제공

“Amazon Virtual Private

Cloud offers an

additional level of

security and an ability to

integrate with other

aspects of our

infrastructure.”

Dr. Michael Miller,

Head of HPC for

R&D

Motion Picture Association of

America

Ecosystem

Global Footprint

New Features

New Services Infrastructure

Innovation

More AWS Usage

More Infrastructure

Economies of Scale

Lower Infrastructure

Costs

Reduced Prices

More Customers

The AWS Price Reduction Philosophy AWS 가격 할인에 대한 철학

AWS Trusted

Advisor

Cost optimizations

Security & Availability

checks

Performance

recommendations

329,000 recommendations $22M in annualized savings

To: AWS Customer

From: Amazon Web Services

Subject: Potential Cost Savings

Dear Customer,

We have identified $49,000 of

potential savings in your current

AWS deployment.

-Amazon Web Services

To: AWS Customer



Dear Customer,



AWS deployment.


To: AWS Customer



Dear Customer,



AWS deployment.


Obsessed with Helping Customers Save Money 고객의 비용 절감을 위한 끊임없는 노력

Thriving Partner Ecosystem AWS 파트너 생태계

Consulting Partners Technology Partners

AWS Marketplace: Buy Software Pre-Configured to Run on AWS AWS 마켓플레이스

Growth since Jan 1, 2013

25 categories

778 product listings

Active customers

Usage per

customer

102%

53%

Why are

customers

adopting cloud

computing?

고객분들은 AWS

클라우드를 왜

사용할까요?

1. Trade Capital Expense for Variable Expense 선납금없이 필요한 만큼만 지불하시면 됩니다.

On-Premises

$0 to get started

Pay as you go

Source: IDC Whitepaper,

sponsored by Amazon, “The

Business Value of Amazon Web

Services Accelerates Over Time.”

July 2012

Average of

400 servers

replaced per

customer

2. Lower Variable Expense Than Companies Can Do Themselves 직접 하시는 것보다 TCO 비용이 절감됩니다.

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012

70% lower 5 year TCO per

app

AWS

On-premises

$3.01M

$0.90M

50% reduction in analytics costs

Saved $34M on SmartHub app

10’s of millions of $ saved with first 12 apps migrated to

AWS

3. You Don’t Need to Guess Capacity 서버 용량을 예측하실 필요 없습니다.

Self

Hosting

Waste

Actual

demand

Predicted

Demand

Rigid

Actual demand

Elastic

The Cloud

4. Dramatically Increase Speed & Agility 스피드와 민첩성을 극적으로 향상시킵니다.

Old World: Infrastructure in Weeks

4. Dramatically Increase Speed & Agility 스피드와 민첩성을 극적으로 향상시킵니다.

Add New Dev Environment

Add New Production Environment

Add New Environment in Europe

Add 1,000 Servers

Remove 1,000 servers

AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks

Number of Instances 1,000

Instance Type M3 Extra Large

Availability Zone US-West-2b

Launch

aws.amazon.com/managementconsole

“We reduced application deployment times from 2

months to 3 days.”

“Time to deploy went from weeks to hours.”

Source: IDC Whitepaper, sponsored

by Amazon, “The Business Value of

Amazon Web Services Accelerates

Over Time.” July 2012

0

100%

200%

300%

400%

500%

600%

5X Faster

Experiment infrequently

Failure is expensive

Less innovation

Increase Innovation When Experimentation Is Fast and Low Risk 높아지는 혁신 가능성: 빠르고 저비용으로 실험 가능합니다.

Old world: AWS:

Near $0

Experiment often

Fail quickly at a low

cost

More innovation

buy and install new hardware

set up and configure new software

build new data centers

so you don’t have

to... Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

We take care of...

5. Stop Spending Money on Undifferentiated Heavy Lifting 차별되지 않는 IT 인프라 관리에 신경 쓸 필요 없습니다.

6. Go Global in Minutes 단 몇 분 안에 글로벌 시장 진출이 가능합니다.

The Benefits of Cloud Computing 클라우드 컴퓨팅의 장점

✔ ✔ ✔ ✔ ✔

Replace CapEx with

OpEx

Lower Overall Costs

No More Guessing Capacity

Agility / Speed /

Innovation

Shift Focus to Differentiation

Go Global in Minutes

✔

AWS Adoption in

the Enterprise

Enterprises are Adopting AWS to Achieve the Benefits of the Cloud 엔터프라이즈 고객분들은 클라우드의 장점을 얻기 위해서 AWS를 도입하고 있습니다.

✔ ✔ ✔ ✔ ✔

Replace CapEx with

OpEx

Lower Overall Costs


Agility / Speed /

Innovation



✔

The Benefits Of The Cloud Are Only Possible IN THE CLOUD 클라우드의 장점은 진정한 클라우드에서만 가능합니다.

“Private

Cloud” x x x x x x

✔ ✔ ✔ ✔ ✔

Replace CapEx with

OpEx

Lower Overall Costs


Agility / Speed /

Innovation



✔

Forrester Foresights Survey data , Q3 2012

Self-service Portals

24%

Resource Automation

27%

Resource Tracking

29%

Cost Chargeback

14%

Customers are Struggling to Deliver on Promises of the “Private Cloud” Vendors 클라우드의 장점을 “프라이빗 클라우드”에서 구현하는 것에 어려움을 겪고 있습니다.

Have you implemented these cloud features?

Many Enterprises Worry that These are the Only Two Choices 많은 엔터프라이즈 고객분들은 두 가지 선택만 있다고 우려하십니다.

Build a “private”

cloud

Rip and replace with

AWS

#1 #2

The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice 클라우드는 “전부 아니면 전무”의 선택이 아닙니다.

Corporate

Data

Centers

On-Premises

Resources

Cloud Resources

Seamless Integration

Active Directory

Network

Configuration

Encryption

Back-up Appliances

Users & Access

Rules

Your Private Network

HSM Appliance

Cloud back-ups

AWS Direct Connect

Your On-

Premise Apps Your Cloud

Apps

Corporate

Data

Centers

Integrating AWS with Your Existing On-Premises Infrastructure AWS와 온-프레미스 인프라를 연동하기 위한 다양한 툴 제공

Our Ecosystem Allows You to Use Your Existing Management Tools AWS 생태계를 활용하여 기존 관리 툴 사용 가능

Single Pane of Glass

On-Premises

Datacenters

Management Tool Partners

How Enterprises Are Using AWS

Strategy 1: Cloud for Development & Test Environments 개발 및 시험 환경을 위한 클라우드 활용

SAP

Reduced deployment time from weeks to

days

Oracle Enterprise

Applications

Reduced dev & test environment

costs

SAP

70% reduction in operational

costs

Strategy 2: Build New Apps for the Cloud 클라우드를 활용하여 신규 애플리케이션 구축

Faster to build

Facebook App

Global Web Sites

Mobile Streaming

Social Games

Consumer apps

Genetic Sequencing

Marketing Campaigns

Less expensive to run

Distributed architectures for high availability

Easier to manage

Financial record

archiving

AWS Adoption

by Startups

With AWS….standing on the

shoulders of the giants

These startups … are getting the same… as these companies:

DURABILITY

SECURITY

SCALABILITY

RELIABILITY

AFFORDABILITY

These startups benefit from AWS… just like these companies:

E-COMMERCE

CONSUMER APPS

GAMING

ENTERPRISE / SaaS

MEDIA

Development & Test

개발 및 시험 환경

• Spin environments up and

down on demand

• Decouple development and

test environments from

operations constraints

• Explore elasticity in a

sandboxed environment

Backup & DR

백업 및 재해복구

• Take part of your data or

business applications step-

by-step into non-production

DR use

• Understand cloud dynamics

and test during controlled

failovers

Building New Apps

신규 애플리케이션 구축

• Faster to build

• Less expensive to run

• Easier to manage

• Distributed architectures for

high availability

To get started… Choose your use case 여러분 각자에게 적합한 용도를 선택해서 시작하시면 됩니다.

Path of Least Resistance Choose a use case that enables you to explore cloud

computing benefits in a low risk way

위험 부담이 적은 방식으로 클라우드

컴퓨팅의 장점을 검토할 수 있는 적절한

용도를 선택해서 시작하시면 됩니다.

To get started… Choose your use case

Application Usage Patterns 애플리케이션 사용 패턴

Steady State

Example:

Corporate Data Logging

Spiky Predictable

Example:

Marketing

Promotions Website

Uncertain Unpredictable

Example:

Web Apps

How to Choose a Cloud Vendor 클라우드 제공자 선택 시 필수 검토 사항

THANK YOU! 감사합니다!