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Beyond the Cool FactorLatest Trends in Higher Ed Web Sites
Eric HodgsonJuly 19, 2007
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Critical Web Principles
• Web sites are built for visitors—plain and simple
• A Web site must serve a purpose.
Critical Web Principles
Key Takeaway from Today:
Replace the word ‘control’ with ‘communication’
Digital Future Report – Key Findings
• Average number of hours online has risen over the past year by one hour to 8.9 hours
• 1/3 of Internet users watch less TV than before being connected
• 63% of internet users are on high-bandwidth connections
• In general, high-speed users are on the Internet longer
• Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information
• First upswing in reliability in past three years
Source: The Digital Future ReportUSC Annenberg School Center for the Digital FutureNovember 2006
Web Usage - Facebook
• 1% of all time on the internet is spent on Facebook
• 6th most visited Web site
• 1 billion photos are hosted on Facebook
• 6 million photos are uploaded daily
• 50% of registered users come back to the site every day
Sources: Facebook Company data, press reports
Speak Their Language
User Generated Content
• Blogs• Commenting• Syndication
Opportunities to Open Communication
• Blogging– Open to site visitors beyond commenting– Stay focused on the “college experience”– No editing (either delete or post)
Opportunities to Open Communication
• Page-level Content– Allow posted commenting on every page – Supply a contact point for content owner– Frequently asked questions to be
sprinkled throughout site
Extendable Formats and Methods
• RSS• Microformats• Trackbacks
Hit Them Where They Are
Social Networking Opportunities
• Events• Photos• Video• Announcements
Ohio University SecondLife Campus
Where’s the Mobile Web?
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