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ThinkBig Analytics presents at PARC, a Xerox company
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Confidential Think Big AnalyticsConfidential Think Big Analytics
Big Analytics Best Practices
An Executive GuideSeptember 26, 2012
Ron BodkinFounder and CEO
[email protected]@ronbodkin
Confidential Think Big Analytics
Introduction
• One of Silicon Valley’s Fastest Growing Big Data start ups• 100% Focus on Big Data consulting & Data Science solution services• Management Background:
Cambridge Technology, C-bridge, Oracle, Sun Microsystems, Quantcast, Accenture C-bridge Internet Solutions (CBIS) founder 1996 & executives, IPO 1999
• Clients: 40+– Focuses: Technology, Financial Services, Retail, Advertising
• North America Locations• US East: Boston, New York, Miami• US Central: Chicago, Austin• US West: HQ Mountain View, San Diego, Salt Lake City
Think Big is the leading professional services firm that’s purpose built for Big Data.
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Confidential Think Big Analytics
Big Analytics, enabled by Big Data
Big Data invented to solve web scale data challenges.
Opportunity and mandate for enterprises to compete with advanced analytics.
Now enabling new businesses and products.
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Confidential Think Big Analytics
1. It’s just a new name for Business Intelligence.2. The packaged applications are about to
emerge.3. The enterprise can wait.4. Low cost, low skill staffing will work.5. It’s simple to get results.6. You can automate all the intelligence.7. You can buy it all from a single vendor “stack.”
The 7 Myths of Big Data
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Confidential Think Big Analytics
Incremental Adoption
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Confidential Think Big Analytics
Real World Results
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Confidential Think Big Analytics
360° Customer View Analytics
Trends• Compute model scores faster• Analyze full data sets• Incorporate new data• Build new services from data
Basic Reporting
Data Ingestion
Batch Processing
Fast Analytics
Data Enrichment
Data Science
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Confidential Think Big Analytics
Social Media
“The digital transformation occurring at American Express cuts across many business units, and it has to because of the breadth and depth of our business,” Leslie Berland SVP of Digital Partnerships and Development explains. “From customer service to merchant services to our entertainment and travel business units, to corporate affairs, as well as our newly formed digital partnerships and development team, social media is a company-wide initiative.”
Source: http://mashable.com/2012/03/28/american-express-social-media/
March 28, 2012
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Confidential Think Big Analytics
Think Big
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Confidential Think Big Analytics
Envision
Current State
Future State
Prioritized Initiatives
Key Decisions & Impact Analysis
Reference Architecture
Design Patterns
Technology Rankings
Organization & Training
Optimized Projects
Selection
Big AnalyticsRoadmap &
RecommendationsGap Analysis
Big Data Strategy Readiness Analysis Technology Recommendations Big Data Roadmap
Big Analytics Roadmap Methodology
Analytic Platform
Decision Tree
DataStrategy
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Confidential Think Big Analytics
Data Strategy: Value from Integration
Ad Server
Mobile
Social
Web Site
Devices & Enterprise Applications
Outside Data (new)
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Confidential Think Big Analytics
Start Smart
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Confidential Think Big Analytics
Organizing for Success• Driven by collaboration between
data scientists, engineers and business
• Leverages the manifest and latent signal of multi-structured data
• Emphasizes exploratory analysis to uncover novel topologies in the data
• Boosts power with diverse multivariate models and holistic data sets
• Triangulates truth with multiple approaches when problems are intractable
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Confidential Think Big Analytics
Need for New Skills
DatabaseAdministrator
Big DataAdministrator
Business Analyst
Data ScienceMath Modeler
DataArchitect
Data ArchitectBig Data Modeling
Developers
Big DataEngineer
Invest and scale complementary skills to move to a data-centric organizational model.• Include expert training, mentoring and joint solution development
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Confidential Think Big Analytics
Scale Fast
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Confidential Think Big Analytics
An Integrated ApproachCreating value with nimble, incremental innovation
Brainstorm
POC
Pilo
t
Deploy
Training
GTMPartners
Clients
Industry
Analysts
StrategicTechnology Bu
sine
ss &
Tec
hnol
ogy
Requ
irem
ents
Data Science & AnalyticsCenter of Excellence
Inte
rnal
Sol
ution
s
Exte
rnal
Sol
ution
s
QA TestEngineer
Risk Management
Big DataLab
TechnologyExperts
Best in Class Analytics Sand Box
Monitoring
Open SourceInnovation
Business SMEs
Envision Education Engineering
Strategy Management, Development & Operations
Support & Performance Measurement
BUSINESS VELOCITY
Administration & Optimization
Big Data Strategy
Readiness Analysis
Technology Recommendations
Big Data Roadmap
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Confidential Think Big Analytics
• Develop data and analytics platforms that bridge the old and new.
• Understand integration patterns and use cases to effectively guide new initiatives.
• Partner with business on opportunities for innovation.
• Build organizational maturity along a number of dimensions (platform, architecture, data engineering, data science).
17
New IT Platforms
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Confidential Think Big Analytics
Data Science
A New Role Exists – the Data ScientistFocused on data not modelsWorks with analysts to create business value
• One Part Scientist/Statistician• One Part Sleuth• One Part Artist• One Part Programmer
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Confidential Think Big Analytics
1. Big Analytics is a critical capability.2. Your organization can create value now.3. Get help to get off on the right foot.4. Adopt incrementally.
Conclusions
Think Big Start Smart Scale Fast
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