PRDS 129Social Media and PR

@WalkerLucas

Agenda• Introductions• Lucas, Yourselves

• Class overview• Outline• Expectations

• Break• Introduction to social media, and what to expect this semester

INTRODUCTIONS

Lucas Walker• Acadia• Venngage• Sysomos• High Road Communications• Argos• Acadia Athletics

We’re obsessed with two things

Sports Social Media & Digital Marketing

You! • Name• What you do• Hobbies• Three favourite brands• Where can we find you on social media• Get an outline

Class OutlineEveryone should have one now

CLASS EXPECTATIONSIt’s all about respect

Expectations

Dos

• Be on time• Participate in social

media• Ask questions, challenge

us• Make an effort in

assignments

Don’ts

• Show up late and say “Did I miss anything important”• Go on FB chat all class• Sit in the front row and

talk• Half-ass things

Social Media Revolution• http://youtu.be/fpMZbT1tx2o

Social Media Defined

“Social media platforms like Facebook, YouTube and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.”

Erik Qualman @EQualman

Why Social Media?

• A new way of life

• Online platform to create and sustain relationships

• #1 Activity on the internet

• 400% increase in spending by 2014

• The new “watercooler talk”

Shut up and drive!

• Drive conversations• Drive brand awareness• Drive traffic

Social Media is..• Not going anywhere – permanent• Ever changing• Not a “campaign”• Profitable• Transparent• Engaging

Who’s on…• A smart phone (iPhone, Android)• Twitter• Facebook• LinkedIn• Instagram/Pinterest• Four/Square Get Glue• Tumblr/Has a blog• Stumble Upon/Reddit

What’s the ROI of Social Media?

What is the ROI of Social Media?

“The ROI of Social Media is that your business still exists in 5 years.”

http://www.youtube.com/watch?v=lcqCAqZtedI

Gary Vaynerchuk @GaryVee

Competition• Our audience is online• Our competitors are launching magazines, radio, print.. • We’re winning in the social/digital space and it’s allowing us to

thrive

How do we use it?• http://www.facebook.com/thescore• http://www.twitter.com/thescore• http://www.twitter.com/scoremobile

Don’t play heavy metal at a jazz bar

Some Tools of the Trade• Linkedin• Tweetdeck, Hootsuite, Seesmic – Twitter Client• We Follow• Klout• Twitter Lists• Bit.ly – TRACK!

Facebook• Huge userbase – 800M – 1B users• Publicly traded• Flagship social network• Great for consumers• Advertising, app platform• Integrated with iOS (coming soon)• Connections with people you know very well (family – friends)

Twitter• Real time status updates• Built out of SMS (140 character limit)• Connect to people/brands you don’t know• Follow hashtags• Wild west (much less rules than Facebook)

Linkedin• Connect with people you have met• Virtual rolodex• Linkedin > Business Card• Ask for recommendations – Friends,

Professors, Bosses• Promote! (For example:

linkedin.com/in/kennylnorton)• Job Postings!

Klout

• http://www.klout.com – Sign up!• Standard for influence

Hootsuite• Based in Vancouver, Canada• Pro ($6 month) Professional version ($1500 month)• Built in analytics and Automatic Reports• Hootsuite university

Professional Monitoring Tools• Sysomos• Radian6• Visible Technologies• Many.. Many more

Resources• Mashable.com• Socialnomics – Erik Qualman• Thank You Economy – Gary Vaynerchuk• Mari Smith• Being in the trenches!

Thanks!• Tweet us!• @WalkerLucas

• Join #PRDS129• Social Media for PR from a practical perspective