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Selected Business Article: “The design firms pioneering space suit fashion”
http://www.bbc.co.uk/news/business-23947790
Mariana Martinez Professor Klinkowstein
u Russian man owns space suit company
u Humble beginnings challenge success
u Innovative design brings fame
Mariana Martinez Professor Klinkowstein
Personal Ethnographic Research
• Found a group of marke8ng and business students • Analyzed how they studied and took pictures • Asked them how their observa8ons helps them learn
Mariana Martinez Professor Klinkowstein