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The Future of Urban Mobility:A Case Study in Sustainable Transportation
Debra Shepard, Senior Consultant
Stephan Lienin, Director
April 24, 2013
Who we areSustainserv is a management consulting firm that helps leading companies, non-profits,
and government agencies to develop sustainability strategies, programs, and
communications.
Founded in 2001 by an international team of PhD-trained scientists, and based in Boston
and Zurich, Sustainserv combines unmatched global perspective, technical acumen, and
client focus to provide customized solutions that drive sustainable business growth.
Public Private Partnerships:Bringing multi-stakeholder sustainability ideas to life
Sustainability Interest
Stakeholder Engagement & Coordination Develop
Shared Vision
Action Plan & Organizational Development
Implementation
& Communication
• Technical Expertise
• Key Performance Indicators
• Standards
The Future of Urban Mobility:A case study fromZurich
Stephan Lienin, Director sustainserv
Guidelines
Sustainable Urban Mobility
Time Horizon 2035
Use all options available:
Organizational development
Technological innovation
Behavioral change
6
How the project was initiated…
8 discussions forumswith 50 actors over 2 years…
1 Vision
5 Goals
5 Pilot Projects
VISION 2035
Traffic system enables
• high quality of life
• prospering economy
• in a resource-efficient way
Decisions consider total costs.
No costs are transferred to the next generations.
Compact urban structures reduce the demand for mobility.
Decentralized leisure and shopping offerings support short
travel distances.
Technology innovation helps to build a smart traffic network
and therefore reduces energy consumption.
New lifestyle with more flexibility on space and time help to
reduce burden on traffic systems.
GOALS 2035Short travel distances due to urban planning
Transparent mobility costs and full-costaccounting
Less commuting traffic due to flexible working schemes
Resource-efficient mobility due to combinedtransport and mobility management
Safe and efficient traffic by using leadingtechnology
Short traveldistances due tourban planning
Transparent mobility costsand full-costaccounting
Less commutingtraffic due toflexible workingschemes
Pilot Study• Credit Suisse, Swiss Re
• September 2012
• Push for flexible working schemes (one location)
• Internal acceptance studied
• Impact on public transport measured
Resource-efficientmobility due tocombined transportand mobilitymanagement
www.smile-mobility.at
Safe and efficienttraffic by usingleading technology
Final Report
www.zukunft-urbane-mobilitaet.ch
Debra Shepard: [email protected]
Stephan Lienin: [email protected]
Sustainserv – Sustainability Strategy and Management | Sustainability Communications
Sustainserv GmbH
Gartenstrasse 25
8002 Zürich
Tel.: ++ 41 43 322 10 10
Sustainserv, Inc.
311 Summer Street, Suite 310
Boston, MA 02210
Tel.: ++ 1 617 330 5001www.sustainserv.com
