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DIGITAL DISRUPTION

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NOS

HEMA KPN

MoMo Layar

Nokia

RAIMO VAN DER KLEIN @rhymo

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GLA S S E F F E C T

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6

Glass Apps

GLA S S E F F E C T

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7

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INNOWALLET

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PART 1: SMART

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronousto A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Appsto Big Data

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11http://weneverlookup.tumblr.com/

12

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LBS HYPE (2007-2009)

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SHAZAM

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MAPS

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HUMAN.CO

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GOOGLE NOW

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REMOVE FRICTION BETWEEN INTENTION AND ACTION

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INTERNET IS INTERESTED IN SENSORS

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24X7 ACCESS TO SENSORDATA

22

APPLE WATCH

GLA S S E F F E C T 23

ANDROID WEAR

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GOOGLE GLASS

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RICH NOTIFICATIONS

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NOTIFICATIONS ARE THE NEW INTERFACE TURNING OUR FOCUS BACK TO THE WORLD

… AWAY FROM DESTINATIONS

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PEOPLE

INTERNET

CONTEXT

SOCIAL

“Voice to Data”

“Content to Context”

PEOPLE

INTERNET

CONTEXT

2000 2008 2016 2024

From Synchronousto A-synchronous

1992

STARTAnalog to Digital

CLOUDFrom Appsto Big Data

AI

BIG DATA

“UX to AI”INTELLIGENCE

From Servicesto Agents

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DEEPMIND

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VICARIOUS

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MACHINE LEARNING

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TECHNOLOGICAL INTIMACY

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CUSTOMER RELATIONSHIPS?

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PART 2: LEAVING THEDESTINATIONS

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50.000.000.000 (smart) devices connected to internet by 2020

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REMOVE FRICTION BETWEEN INTENTION AND ACTION

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ECHOAmazon

NEST SENSOR EXPLOSION IN THE HOME

GLA S S E F F E C T 43

MIMO Intel

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HARDWARE

THE #1 PRODUCT NURSERY PRE-ORDER BECOMES THE STANDARD

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CONNECTING ASIA TO SMALL BUSINESSES & CUSTOMERS

WEVOLVER OPEN HARDWARE

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NYMIBionym

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CHUI DOORBELLWith Facial Recognition

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FOOD TRI-CORDER KNOW WHAT YOU EAT

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55

MOTHERsen.se

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56

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57

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58

BRANDS ARE GETTING BORN INTO THE PHYSICAL WORLD

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ACCESS TO CUSTOMERS?

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CLAIM YOUR CONTEXT

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Sports

FoodHealthTime management

Social

Retail

NegotiateMoney

Home Utilities

Garden

Car

Fashion

TransportCity life

Entertainment

SexBuy

HolidayExercise

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ONE MORE THING!

GLA S S E F F E C T

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63

ONE MORE THING

64

DRIVERLESS CARGoogle

65

KNIGHTSCOPE K5

66

BIONIC BAR

ROBOTICA (sensors, mechatronics)

INTERNET (big data, deep learning)

CONSUMER ELECTRONICS (marketing, hardware, distribution)

SENSETHINK

ACT

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COMPETITION IS AROUND THE CORNER

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WE ARE MOVING TO THE FINAL DESTINATION

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LEGENDARY STUDIO RAIMO VAN DER KLEIN TELEFOON: 06-41171116 RAIMO@LEGENDARYSTUDIO.NL WWW.LEGENDARYSTUDIO.NL