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Corporate profile
A Division of Direction Software Solutions
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Our Mission:
“To provide a complete Mobile Solution.”
Our Vision :
“To become India‟s leading Mobile based solution provider.
Our Values :
“ We value our employee‟s”
“ We value our customers”
“ We value our process”
“ We value our partners”
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A Division Of Direction Software Solutions
Mission, Vision and Values
A Division Of Direction Software Solutions
Frozen Digit Technologies Pvt Ltd is a self funded company with 28 employees comprising of engineers (J2ME, Symbian, UIQ, Flash Lite and *Iphone), porters, pixel artists, device manager, QA team and project managers .
* Recently ventured in Iphone platform, still in R&D phase.
Frozen Digit is a Mobile technology division of Direction Software Solutions.
FD is backed by industry veterans with experience and expertise in Technology, Operations and Marketing hailing from Mumbai, India.
FD has a profound understanding of:
• Cell phone games/application development on platforms like J2ME [MIDP1.0, MIDP2.0], Flashlite 1.1, 2.0, 2.1,Symbian and UIQ.
• Cell phone games & application porting and testing.
• Mobile marketing
FD’s core team comprises of people with an average of 5+ years of industry experience.
FD’s client base is spread across the globe – USA, Europe and Asia pacific
Company Profile
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A Division Of Direction Software Solutions
Frozen Digit’s Management
CEO: Mr. Arun Nayar
Co-Founder | Director Marketing and Business Development: Mr. Santoshvyas Joshi
Co-Founder | Director Operations and Technology:Mr. Hardy Thomas
Independent Director: Mr. Stephen Shepherd
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A Division Of Direction Software Solutions
Direction Software Solutions is:
Multi cultural software services company
Mumbai based with over 300 employees globally
Multi-location with an efficient disaster management plan
Robust systems:
Teams and processes equipped to deliver 24 x 7
Fully equipped with state of the art infrastructure and networked with redundant 2MBPS dedicated internet access from different providers
Direction Software Solutions
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A Division Of Direction Software Solutions
DSS Approach to Business Solutions
Technologies
Mainframe
J2EE
Adobe
Microsoft
Sunopsis
Canoo
Domains
Apparel
Retail
E-Governance
Manufacturing
Customers
Otto Group
Jeena
Pizza Hut (Dodsal)
Fiji Government
Heubach
Unix, HP - OpenVMS
Mail Order
Microsoft Dynamics
J2ME
Logistics
India Fashion
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A Division Of Direction Software Solutions
Some of DSS’s Customers
Otto Versand
Global Leader in Mail Order Companies
Jeena & Co.
One of the top 10 Indian Logistics Providers
Fiji Government
e-Governance
Pizza Hut (Dodsal)
Global Retail Chain Leader
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A Division Of Direction Software Solutions
Frozen Digit’s Services
1. Cell phone games / application
Cell phone games / application development
J2ME
Extensive Knowledge of MIDP 1.0 ,MIDP2.0 and device specific API‟s for 2D and 3D cell phone game development.
Flashlite (1.1,2.0,2.1)
Expertise in development of Flashlite contents and presently developing a game (target device Nokia 6681) published by USA based mobile game publishing company.
Symbian and UIQ
Expertise in 3D game and Application development.
continued…
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A Division Of Direction Software Solutions
Frozen Digit’s Services (contd.)
2. Cell phone games / application porting and testing [475 in-house devices]
J2ME to J2ME
Carrier specific porting [ T-mobile, Cingular ]
SiemensSharpLGBenQ-SiemensZTE
NokiaMotorolaSamsungSony Ericsson
OEM’s
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3. Mobile Marketing
Frozen Digit has partnered with Interactive Avenues (IA) as Mobile solution provider for all their Mobile marketing initiatives. IA is one of the leading Digital Marketing company in India.
Frozen Digit’s Services (contd.)
• Develop Mobile marketing campaigns by developing WAP sites, micro sites and banners.
• Developing Mobile games and application for a product, theme, etc..
Example
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A Division Of Direction Software Solutions
Frozen Digit’s Mobile pixel art work
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A Division Of Direction Software Solutions
Frozen Digit’s Product - Easy Reader [ Symbian Certified ]
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Easy Reader is a mobile phone application providing enhanced visibility for viewing SMS text messages. Messages can be easily read by any recipient, with features such as a choice of fonts, backgrounds and scrolling speeds. Easy Reader makes texts reading fun for all and is great for the older generation who can now read texts without hunting for
their glasses.
Mobile phones use inbuilt software to display text messages along with all the normal features and functions. Users with 20/20 vision are able to view text messages without any strain on the eye, in practice many people have difficulty.
A Division Of Direction Software Solutions
Conceptualize
Deliver Build
Mobile game development process - ”CBD”
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A Division Of Direction Software Solutions
CBD – Process characteristics
The first and last phases (Conceptualize and Deliver) ensues defined methodologies, where all procedures, inputs and outputs are well indentified. The information of how to do these processes is specific. This process is linear, with basic iteration in the planning phase.
The Build phase has many of the processes that are unidentified or uncontrolled. It requires external controls. Accordingly, controls, including risk management, are put on each iteration of the Build phase to avoid chaos while maximizing flexibility. The resulting „BUILDS’ are flexible. Explicit process knowledge followed by a trial and error methodology is used in this phase.
The project is open until it reaches the Deliver phase. The deliverable can be modified at any time during the Conceptualize and Build phases of the project. The project remains open to competitive time, quality, and financial pressures, throughout these phases.
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A Division Of Direction Software Solutions
CBD – Process Advantages
The CBD process provides a mechanisms for planning a product release and then managing repercussions as the project progresses, enabling FD to incorporate change
requirement in a project and also manage deliverables at any point in time, delivering the most appropriate release.
Small, collaborative teams of developers share explicit knowledge about development processes.
Object Oriented technology provides the backbone to FD‟s CBD process.
CBD may be selectively applied to procedural systems with clean interfaces and strong data orientation.
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Client
Frozen
Digit
Reference
build
Testing
Analysis
of Source
Code
Porting
Testing
and
Delivery
Reference Source Code
Reference Build test/ Bug report
Reference Source Confirmation
Consistent updates
Delivery and Follow ups
Delivery acceptance and Confirmation
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TAP Process
A Division Of Direction Software Solutions
Mobile games / application porting process ”TAP”
Test It:Every game that enters the doors of FD is checked for its consistency in areas of
Compatibility, Quality, Viability in conjunction with other devices. The reference build is tested and a bug report is prepared and sent across to the client, updating the client regarding the status of the reference build. This ensures a quality that helps in faster and more efficient porting.
Analyze It:Our technical team crawls through the key areas of the code, locating the key codes,
methods and areas in the class files, to ensure a working build (jar, jad) for the target device.
Port It:And finally, when all is set… we port. Here the necessary changes are constructed and then finally tested for a release. Release is made along with a test case.
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FD – PM
Client - PM
A Division Of Direction Software Solutions
FD’s Global Delivery Model – “DID”
TEAMPHASES
Design Graphics Lead
Tech Lead
Implement
Deliver
Tech Lead
Programmers
Marketing Manager
Tech Lead
D
D
I
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A Division Of Direction Software Solutions
Bug Tracking System
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A Division Of Direction Software Solutions
MIS – Project Tracking
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A Division Of Direction Software Solutions
FD’s Global Delivery Model – “DID” (contd.)
Design Phase: The Key members involved in this phase will be Project manager – FD & PM - Client,
Graphics lead and Tech lead. During this phase, a framework of the solution is designed as per the clients requirement and is sent for client‟s approval.
Implement Phase:The Key members involved in this Phase will be Project manager - FD & PM - Client, Tech lead and Programmers. Here, the approved solution is designed as per the clientele requirement and is further sent for their perusal and approval.
Deliver Phase:The Key members involved in this phase will be Project manager & PM - Client, Tech lead and Marketing Manager. The project deliverables are provided to the client and an acceptance of delivery is taken from the client.
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A Division Of Direction Software Solutions
Frozen Digit’s– Clients & Partners
USA
Smashing Ideas Inc
Viva La Mobile
Europe
Brain Melt – Germany
Infusio – France
Mobile Innovation - Norway
Asia Pacific
Viva La Mobile - Aus
Mobile2win – IN
Sunfinity – Japan
Interactive Avenues – IN
Deutsche Bank – IN
TATA AIG - IN
Symbian
Handango
IMGA Awards
Partners
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A Division Of Direction Software Solutions
Thank you!
For further queries please contact:
Email: [email protected], [email protected]
5, Brady Gladys Plaza,
1/447, Senapati Bapat Marg,
Lower Parel,
Mumbai-400013,
India
Tel: +91- 22 66615000
Fax: +91-22 2491046
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