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Who How
What Where Y
Who are you?
Y GenXBaby
Boomers GenZ?Veterans
1965 1980 1945 2000
Generation Y MillennialsEchoBoomers
NetGenBabyBustersGenera6onNext
Boomlets NintendoGenera6on
MillennialGenera*onBusiestofChildren
BeSmart,YouareSpecial
LeaveNoOneBehind
AchieveNow
ServeYourCommunity
Mul*‐Tasker
Op*mis*c,Hopeful
Collabora*ve,Coopera*ve
GoalandAchievementOriented,HighExpecta*ons
AwareoftheEnvironment,Civic‐Duty
How were you brought up?
What have you experienced? • Columbine• 9‐11• WarinIraq• EmergingnaDons–ChinaandIndia• Katrina• EDSARevoluDons• Terrorism• MobilePhones• RapidTechnologyEvoluDon• SocialMedia
digital natives “born in it”
own language
immediacy
individualized “customized”
searching for identity
social interaction
highly networked connected 24/7
Where do you network?
• ONLINE:Anywhere,AnyDme,Anyone• NewgeneraDonofInternettoolsandapplicaDons
• Thus,SocialCompuDng…
SPENDTIMEINMEANINGFULANDUSEFULWAYS,
NOMATTERWHEREYOUARE.
SOCCOMP
SOCIALBEHAVIOR
COMPUTINGSYSTEMS
SOCIAL
COMPUTING
Humans are social
• Interact– Expressions– Gestures– SpokenWord– WriYenWord
• SensiDvetothepeoplearound
Humans are social
• Makedecisionsshapedbysocialcontext– Choosingarestaurant– Crossingthestreet
Humans are social “Doingwhatyouwanttodo”“Doingwhatyoudon’twanttodo”“Doingwhatthatothersaredoing”“Doingwhatothersrecommend”“Doingwhatothersdon’tlike”“Doingwhatisacceptablebyeveryone”
“Doingwhatisnotacceptablebyeveryone”
Social Computing
• CreaDngorRecreaDngsocialconvenDonsandsocialcontextwiththeuseofso]wareandtechnology
Social Computing
• Systemscontaincomponentsthatsupportandrepresentsocialconstructs– IdenDty– ReputaDon– Trust– Accountability– Presence– Socialroles– Ownership
