Google Usability Training

!"#$%&'(&)*"+,)"(&-.$%/0/1&)2$3"04&)#'"0

5637$8$9"):'-#

;#/<'='.>$8$3"04&)#'"0$?@.'A'B/.'"0

!"#$%&'(&)*"+,)"(&-.$%/0/1&)2$3"04&)#'"0

5637$8$9"):'-#

3"04&)#'"0$?@.'A'B/.'"0C$=&/)0$&4&)>.*'01$'0$=&##$.*/0$D$*"E)#F$

GHIIF

!"#$%&'(&)*"+,)"(&-.$%/0/1&)2$3"04&)#'"0

5637$8$9"):'-#

5?;JKI$>"E)$-"04&)#'"0$)/.&$.":/>F$$G)&&$.)/'0'01$/0:$+E==$

1E/)/0.&&

L)'M".$7"==/0:$NOPO

Q@").Q-*&-M

G'+/R-"A

60'<'#

S&#-*&0M':&&R-*

G')#.$'A@)&##'"0C$>"E$-/0$"0=>$A/M&$'.$"0-&F

L*&#&$T&)&$(E#.$#"A&$&U/A@=&#$"+$=/0:'01$@/1&#R$VA/1'0&$T*/.$1"&#$T)"01$"0$".*&)$@/).#$"+$.*&#&$W/0:$".*&)X$T&<#'.&#RRR

,)"(&-.$!"#$3"0.'0E"E#$VA@)"4&A&0.

$ V:&0.'+>'01$'##E&#$"0$>"E)$#'.&

% 5'/10"#'01$#'.&$'##E&#

& L&#.$."$<&-"A&$W")$#./>X$.*&$<&#.

' VA@=&A&0.$/0:$1"$</-M$."$YP

!"#$%&'()*%+*#!&),-&-+$*.$$+/,

61&0:/$$$$

6,,H?637

,)"(&-.$!"#$3"0.'0E"E#$VA@)"4&A&0.

$

Z*/.$:&+'0&#$/$@)"(&-.[

Z*/.$:&+'0&#$/$@)"(&-.

,)"(&-.#$E#E/==>$'04"=4&$/$-&)./'0$:&1)&&$"+$())*+,-(*)$/0:$/)&$0".$$\)"E.'0&\$/-.'4'.'&#R$L*&>$/)&$-*/)/-.&)'B&:$<>$/$<&1'00'01$W.-,/-X2$/0:$0)1$/0:$E#E/==>$'04"=4&$/$#@&-'+'-$.&/AR$,)"(&-.#$'04"=4&$/(.2$/0:$/)&$.>@'-/==>$-"0#.)/'0&:$<>$

3(4(-015/0.*6/70.R$

V+$6@@=&\#$Z&<#'.&$T/#$/$@)"(&-.

3"0.'0E"E#$VA@)"4&A&0.

60$")1/0'B/.'"0/=$/..'.E:&2$/@@)"/-*$/0:$@*'="#"@*>$."$:"'01$<E#'0&##R$V.$'#$.*&$M&>$.*)E#.$."$A/'0./'0'01$")$

/-*'&4'01$-"A@&.'.'4&$/:4/0./1&$.*)"E1*$/$T&==$A/0/1&:2$:>0/A'-$-*/01&$@)"-&##R$V.$'#$76.-*40/58*76.015,)150+0/5

79,):():#

]&&@$'A@)"4'01$^$IU/A@=&

]&&@$'A@)"4'01$^$IU/A@=&

]&&@$'A@)"4'01$^$IU/A@=&

]&&@$'A@)"4'01$^$IU/A@=&

]&&@$'A@)"4'01$^$IU/A@=&$

3"0.'0E"E#$'A@)"4&A&0.$#"E0:#$1)&/.F

Q"$T*>$'#$0".$&4&)>$-='&0.$-"0.'0E"E#=>$'A@)"4'01$.*&')$#'.&[

%/'0$)&/#"0#

L*&)&$/)&$D$A/'0$&0&A'&#C

%"0&>2$L'A&$8$3E=.E)&

G'1*.'01$>"E)$&0&A'&#C$L"@^:"T0

7'1*&#.$,/':$,&)#"0\#$?@'0'"0

3"04'0-'01$.*&$7'@@"

G"-E#$"0$.*&$<".."A$='0&$T'.*$>"E)$:/./

Q*"T$#'.&$'##E&#

6$#'A@=&$#@)&/:#*&&.$."$-/=-E=/.&$@"##'<=&$'A@/-.

HE00'01$"0&$#E--&##+E=$.&#.$^$=&.$&4&)><":>$@E.$\#M'0$'0$.*&$1/A&\

Q*"T'01$T*/.$-"A@&.'.")#$/)&$:"'01$

https://spreadsheets.google.com/a/google.com/ccc?key=0AkjkxwNzbLV5dG9IYzdjNXFGcV9pX0NZdGw0NVkzc1E&hl=en

6,,H?637

%/M'01$&4&)>.*'01$T")M$."1&.*&)

Z&<#'.&$;#/<'='.>

$ V:&0.'+> V#"=/.&$.*&$@)"<=&A#$"0$>"E)$T&<#'.&

% 5'/10"#& 5&.&)A'0&$T*>$.*&#&$@)"<=&A#$&U'#.$/0:$:&4&="@$@"##'<=&$#"=E.'"0#

& L&#. L&#.$#"=E.'"0#$"0$='4&$-E#."A&)#$E#'01$6_J$")$AE=.'4/)'/.&$.&#.'01

' VA@=&A&0. G'U$.*&$@)"<=&A#$/-)"##$.*&$#'.&$<>$'A@=&A&0.'01$

V:&0.'+>

6@@)"/-*&#$."$':&0.'+>$@)"<=&A#

Z&<#'.&$6E:'.$<>$&U@&).#3"04&)#'"0$G)/A&T")MZ&<$60/=>.'-#;#&)$QE)4&>#$_$IU'.$QE)4&>#;#/<'='.>$=/<I>&$L)/-M'017&/.$A/@#$_$3='-M$%/@J&0-*A/)M'01

S""1=&$G)/A&T")M

1""1=&R:&_-"04&)#'"0

Z&<$60/=>.'-#C$S""1=&$60/=>.'-#

Z&<$60/=>.'-#

5'/10"#&

5'/10"#&$^$T*>$'#$.*&$@)"<=&A$.*&)&[

L/=M'01$."$>"E)$4'#'.")#

QE)4&>#

7&/.$A/@#$_$3='-M$A/@#

I>&$.)/-M'01

;#/<'='.>$=/<

60/=>.'-#$:/./$W&R1R$Z*&)&$:"&#$.)/++'-$-"A&$+)"A[X

J&0-*A/)M'01$T'.*$<&#.$'0$-=/##$

QE)4&>#

7&/.A/@#

;#/<'='.>$K/<

J&0-*A/)M'01

Z")M'01$"0$@"##'<=&$#"=E.'"0#

L&#.

L&#.'01

7>@".*&#'#C$:&+'0&$&U/-.=>$T*/.$>"E$T'==$.)>$."$@)"4&$T'.*$.*&$.&#.

01)234#5&6&7+88#(&*)449%/9)*%+/,&/,&/.(&4),-+,8&3)8#&:+44&+,*(#)$#&%;#&3#(*#,%)8#&/<&=+$+%/($&8/+,8&+,%/&%;#&$+8,.3&3(/*#$$

L*'0M$JVSC$A/M&$#E)&$.*/.$T*/.$>"E$/)&$.&#.'01$'#$)&/==>$:'++&)&0.$+)"A$.*&$")'1'0/=

%&/#E)&C$/--E)/.&$A&/#E)&A&0.$'#$M&>F

;#&$/$.&#.'01$@=/.+")A

Z&<#'.&$?@.'A'B&)

http://www.youtube.com/watch?v=XJT9TCqzw4U

L>@&#$"+$.&#.#

7"T$:"$V$M0"T$T*'-*$4/)'/.'"0$'#$.*&$T'00&)[

http://www.youtube.com/watch?v=VmZ7p3ExIc8

5/./$^$H&@").#

L&#.$&U/A@=&$^$`"E.E<&

3/#&$#.E:'&#$^$,)/M.'M&)

Z'00&)F

3/#&$#.E:'&#$^$3"AA&)B</0M

Z'00&)F

3/#&$#.E:'&#$^$K\LE)

3/#&$#.E:'&#$^$K\LE)$^$6E#Ta*=&0$4#$!&.B.$<E-*&0

Z'00&)F

3/#&$#.E:'&#$^$K\LE)$^$Q0'@@&.$8$Q").'01

Z'00&)F

3/#&$#.E:'&#$^$K\LE)$^$%/@#

Z'00&)F

%")&$-/#&$#.E:'&#[

1""1=&R:&_-"04&)#'"0

1""1=&R:&_1-@

T*'-*.&#.T"0R-"A

/<.&#.#R-"A

VA@=&A&0.

VA@=&A&0.$")RRR

Z*&0$>"E)$.&#.#$*/#$:&='4&)&:$/$T'00&)2$>"E$</#'-/==>$*/4&$.T"$"@.'"0#C

PR$VA@=&A&0.$.*&$T'00&)NR$HE0$/$+"=="T^E@$&U@&)'A&0.$b$T*>[PRL"$4&)'+>$.*&$)&#E=.#NRL"$+'0:$"E.$'+$#"A&$+'0&^.E0'01$-/0$:&='4&)$&4&0$<&..&)$)&#E=.#DRL"$.)>$#"A&.*'01$."./==>$:'++&)&0.$>"E$:':$0".$.*'0M$"+$<&+")&$

Z*"$M0"T#$T*/.$T")M#$^$cE'BF

c$YP$^$7"A&@/1&$"+$3/)&="11&)

d&)#'"0$6 d&)#'"0$J

Z'00&)F

c$YN$^$Q*"@@'01$</#M&.$"+$=/#.$."E-*

d&)#'"0$6 d&)#'"0$J

Z'00&)F

c$YD$^$Q'10E@$@/1&$"+$7'1*)'#&

?)'1'0/=

d&)#'"0$J

d&)#'"0$3

d&)#'"0$5

Z'00&)F

*..@C__T*'-*.&#.T"0R-"A_/)-*'4&#_DefD

c$Ye$^$G%I$5"T0="/:$@/1&

*..@C__T*'-*.&#.T"0R-"A_/)-*'4&#_NNge

c$Yg$^$&3"AA&)-&$eOe$@/1&

c$Yh$^$S'01&)C$d"'-&"4&)

*..@C__T*'-*.&#.T"0R-"A_

\J&#.$,)/-.'-&#\

K/0:'01$@/1&#

J)'01$E#&)#$."$.*&$)'1*.$@/1&"9*;56.0/.5;9,-5-90<=+05.0,/790158*/5,)15;9,-5-90<5,/050>?07-():5&R1Rd'#'.")#$-"A'01$'0$4'/$J)/0:$)&=/.&:$M&>T"):#$/)&$&U@&-.'01$."$<&$./M&0$."$.*&$7"A&@/1&d'#'.")#$-"A'01$4'/$1&0&)'-$.&)A#$='M&$\,/0.#\$/)&$&U@&-.'01$."$#&&$.*&$:'++&)&0.$.>@&#$"+$@/0.#$<&'01$#"=:$"0$/$#'.&d'#'.")#$-"A'01$'0$4'/$4&)>$#@&-'+'-$M&>T"):#$='M&$>),/,&+1.$&?@&&U@&-.$."$#&&$.*&$#@&-'+'-$@)":E-.$

J)'01$E#&)#$."$.*&$)'1*.$@/1&

]&&@$>"E)$@)"A'#&@00?5-905?/*4(.0.5<*654,205()5<*6/5,1.A58*/50>,4?30BC85<*6D/0540)-(*)():5,5?/(70A54,205.6/05-905?/(705(.5+,3(1C85<*6D/05?/*4(.():5,5.0,.*),351(.7*6)-A54,205.6/05(-5(.5730,/3<57*)8(/4015*)5<*6/53,)1():5?,:0C85<*6573,(4():58/005.9(??():A51*)D-579,/:058*/5.9(??():5,)<;,<

H&@&/.$.&U.$_$'A/1&#$+)"A$>"E)$/:#

H&@&/.$.&U.$_$'A/1&#$+)"A$>"E)$/:#

H&@&/.$.&U.$_$'A/1&#$+)"A$>"E)$/:#

H&@&/.$.&U.$_$'A/1&#$+)"A$>"E)$/:#

,)"4':&$/$-=&/)$-/==^."^/-.'"0$W/<"4&$.*&$+"=:X$$

G"-E#$"0$P$")$N$M&>$/-.'"0#$$

Q*"T$>"E)$4/=E&$@)"@"#'.'"0

5"0\.$E#&$.""$AE-*$.&U.

64"':$4'#E/=$:'#.)/-.'"03():.7,/.#7*4

JE'=:$.)E#.

K/0:'01$@/1&$#EAA/)>J)'01$E#&)#$."$.*&$)'1*.$@/1&]&&@$.*&$@)"A'#&$+)"A$>"E)$/:H&@&/.$.*&$.&U.$+)"A$>"E)$/:%/M&$#E)&$.*&)&\#$/$-=&/)$-/==^."^/-.'"0$W/<"4&$.*&$+"=:XG"-E#$"0$P$")$N$/-.'"0W#X$>"E$T/0.$E#&)#$."$./M&5"0\.$"++&)$.""$A/0>$-*"'-&#3=&/)=>$#*"T$>"E)$E0'iE&$4/=E&$@)"@"#'.'"05"0\.$E#&$.""$AE-*$.&U.64"':$4'#E/=$:'#.)/-.'"0JE'=:$.)E#.H&:E-&$K/.&0->

7"A&@/1&#

G')#.$VA@)&##'"0E*/5,53*-5*85<*6/5+(.(-*/.5-9058(/.-57*)-,7-5;(-95<*6/5.(-05;(335F05-9059*40?,:0#5G0404F0/A5<*6/5.(-057,)5*)3<54,205,58(/.-5(4?/0..(*)5*)70#H9059*40?,:05(.5-905.-,/-():5?*()-5*85,53*):0/5I*6/)0<5*)5<*6/5.(-0A5.*B$%&'()*+'(,-)-./+)(0%1.(./().%2(/1(2/*+()-.'3()4/0(2/*+(5+%167(/88'+(/+-'1.%.-/17(5*-96(.+*).7('1.-:'(%16(%:.-,%.'(

J)/0:'01

Q'.&$@E)@"#&

5&#'10$8$K/>"E.

V0.E'.'4&$9/4'1/.'"0

L&#.$.&/#&)#$/0:$</00&)#

L&#.$.&/#&)#$/0:$</00&)#

L)E#.$/0:$.&#.'A"0'/=#

7"A&@/1&$#EAA/)>J)/0:'01$/0:$#*"T$Q'.&$@E)@"#&3=&/0$5&#'10$/0:$K/>"E.%/M&$9/4'1/.'"0$&/#>L&#.$L&/#&)#$/0:$J/00&)#JE'=:$.)E#.$/0:$E#&$.&#.'A"0'/=#Q*"T$d/=E&$,)"@"#'.'"0

3*&-M"E.

%/M&$)&1'#.)/.'"0$"@.'"0/=?0$/4&)/1&$NDj$"+$-*&-M"E.$/</0:"0A&0.$*/@@&0#$:E&$."$)&iE')&:$)&1'#.)/.'"0$WG"))&#.&)$H&#&/)-*$;QC$H&iE')&:$

H&1'#.)/.'"0$K"T&)#$?0='0&$3"04&)#'"0$H/.&#2$6@)'=$NOOfXR$9".$+")-'01$4'#'.")#$."$)&1'#.&)$"0$/$#'.&$<&+")&$@E)-*/#'01$

*&=@#$-"04&)#'"0$)/.&#R$

%/M&$)&1'#.)/.'"0$"@.'"0/=

Q*"T$#.&@#$'0$.*&$3*&-M"E.$@)"-&##

Q*"T$#.&@#$'0$.*&$3*&-M"E.$@)"-&##

K'A'.$.*&$0EA<&)$"+$+")A$+'&=:#

%/M&$-"A@=&.'01$+")A#$&/#>Q*"T$&U/A@=&$'[email protected]=&/)=>$:'#@=/>$&))")$A&##/1&#5>0/A'-$4&)'+'-/.'"0$/#$4'#'.")$.>@&#,)&^+'==$.*'01#$='M&$-'.>$</#&:$"0$@"#./=$-":&V0.E'.'4&$/=='10A&0.,)"4':&$.*&$"@.'"0$."$#&&$/0$&U@=/0/.'"0$+")$+")A$+'&=:#$.*/.$A'1*.$0&&:$"0&

I/#>C$4&)+'-/.'"0$/#$.*&$E#&)$.>@&#

?++&)$#&-E)'.>

3*&-M"E.$QEAA/)>%/M&$)&1'#.)/.'"0$"@.'"0/=Q*"T$.*&$#.&@#$'0$.*&$@)"-&##K'A'.$.*&$0EA<&)$"+$+")A$+'&=:#%/M&$'.$&/#>$."$-"A@=&.&$+")A#,)"4':&$#&-E)'.>

?0^#'.&$Q&/)-*

?0^#'.&$Q&/)-*d'#'.")#$E#'01$.*&$"0^#'.&$#&/)-*$+E0-.'"0$"0$/$T&<#'.&$/)&$DOj$A")&$='M&=>$."$-"04&).$.*/0$.*"#&$T*"$:"0\.

Q"2

%/M&$#E)&$4'#'.")#$+'0:$>"E)$#&/)-*2$E#&$>"E)$#&/)-*2$/0:$*&=@$.*&A$+'0:$T*/.$.*&>$/)&$=""M'01$+")

K"-/.'"0$/0:$Q'B&

6E."$QE11&#.

L>@"$L"=&)/0-&

L>@"$L"=&)/0-&

Q").'01$8$G'=.&)'01

J"0E#$^$V0#'1*.#F

?0^#'.&$Q&/)-*$QEAA/)>

K"-/.'"0Q'B&$WA/..&)#FX6E."^#E11&#.L>@"$."=&)/0-&H&=&4/0-&Q").'01$8$G'=.&)'01$J"0E#C$'0#'1*.#

]&>$L/M&^6T/>#

Z*/.$T&\:$='M&$>"E$."$)&A&A<&)VA@)"4'01$Z&<#'.&$;#/<'='.>$/0:$3"04&)#'"0$)/.&#$'#$0".$#"A&.*'01$>"E$#*"E=:$:"$"0-&$&4&)>$.T"$>&/)#$b$.*'#$'#$/$-"0.'0E"E#$@)"-&##5"0k.$/##EA&$.*/.$>"E$M0"T$T*/.$T'==$T")M$<&#.$b$/#M$>"E)$4'#'.")#C$LIQLFQ&..'01$E@$>"E)$+')#.$.&#.$-/0$<&$iE'-M2$&/#>2$/0:$+)&&$b$.)>$"E.$S""1=&k#$Z&<#'.&$?@.'A'B&);#&$/$+'U&:$@)"-&##$l$V:&0.'+>$^$5'/10"#&$^$L&#.$^$VA@=&A&0.

Z*/.$T&\:$='M&$>"E$."$)&A&A<&)

L'.=&QE<.'.=&

L'.=&QE<.'.=&

L'.=&QE<.'.=&

L'.=&QE<.'.=&

Technology

Google Usability Training