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荣幸
Start my Topic
Politics
What is politics
The art and science of government
Democracy
What is DEMONCRACY ?
A serious GAME
Let’s play a GAME
乔冠元
Caesar
Julius Caesar
Dictator
Bad guy
For me
Funny name
Belie My mild nature
Rename myself
Need your help
PLEASE !!!
value this opportunity
I have 4 names in mind
David
Josh
Charles
Prince
Charlie
Pick a name for me
1) David
2) Josh
3) Charles
4) Charlie
Thank you for your kind consideration
My name is Josh
That is democracy
Examples
Not in
but in U.S.A
Only 10%
Hurricane Katrina
Frustrating
Forget about Democracy
Let’s talk about Josh
Main Topic
Identity 2.0
start
What is Identity
Identity is
Who you are
Take Josh as a example
Who am I ?
If you don’t know Josh
JoshJosh
CaesarCaesar
CaesarCaesar
In case you don’t knowIn case you don’t know
Sep. 23, 1987
20
Over 9
Over 16
Over 18
under 65
English
Founder
Chief Editor
I worked for……
And I once work for
Somebody who made……
My uncle
Now I’m working at
I’m working on
Something
you don’t wanna know
I BLOG on……
Profiles
Profiles
Identity is also
What I like
What I like
identity
How is it conveyed ?
historically
verbal
口头的
Trust
noble
Official paper
Could be Forged
可以伪造的…
祝英台
Forged
Modern identity
Identity 1.0
Photo ID
ID card
Driver’s license
Student’s card
More trusted
So I can prove …
Over 18
Trust
Can get a girlfriend
Identity 2.0
Online identity
2.0
Web 2.0
Business 2.0
What is 2.0 ?
More interaction
How ?
Expose Information
Basically
Site registration
Who you are
Where you are
What you like
A place to send ads
Identity 1.5
In the era of identity 2.0
Every single click
Become part of your identity
For example
I act like
Super basketball fan
If I buy
Not for sure
Most potential
Why is that important ?
Marketing 1.0
Half is wasted
Try to persuade
Wasted
Also wasted
He doesn't use itfrequently
Not affordable
You don’t know
Whowanna & can
buy your products
What we can get
taste
Shopping habit
Income
A lot of detailed info.
Organized
database
Put labels on people
Tags
学生 实习生 电脑爱好学生 实习生 电脑爱好者 球迷 者 球迷 KTV KTV
数码产品 爱国者 数码产品 爱国者 aadidas google didas google 英语 英语 西班牙语 世界是平的 西班牙语 世界是平的 聊斋 西游记 水浒传 聊斋 西游记 水浒传 扈三娘 话剧 雷雨 腕 扈三娘 话剧 雷雨 腕 冠冠 石头 ……………冠冠 石头 ……………………………
Use special method
analyses
All those tags
Figure out
What kind of consumer are you
What products you will buy
most likely
Then try to convince
More effective
Marketing
Expand market
How to get info. ?
Privacy concerns
You have No privacy
Expose your info.
Who want this database ?
Everyone in business world
Money MoneyMoney
Who can do it ?
I cannot
Those GIANTS
How will that be useful ?
Examples of Josh
It’s been 6 years
老狼
Old wolf
find that
presume
A man of loyalty
Loyal lover
Loyal customer
Worth build relationship with
Customer relationship management
Ferrari
Where are its potential customers ?
boss
CEO
保时捷
林宝坚尼
Get customers from competitors
Marketing 1.0
Marketing 2.0
Benz
B.M.W
TOYOTA
Good at
Industry booming
Stock market rising
Will be billionaire
soon…
Also potential customers
First choice
保时捷
保时捷
林宝坚尼
林宝坚尼
Worth build relationship with
A blue ocean market
Just examples
Reality
More complicated
What else matters
in my identity 2.0 ?
very important
Credit
Put it in your records
Bad credit
Appears in your record
学生 实习生 电脑爱好者 球迷 KTV
骗子数码产品 爱国者 adidas google 英语 西班牙语 世界是平的 聊斋 西游记 水浒传 扈三娘 话剧 雷雨 腕 冠冠 石头 ……………………
screwed
完蛋了
No credit
No loans
No business
Don’t trust you
Identity 2.0
Open
Have nowhere to hide
Privacy concerns
Anyway
Value your credit
In the era of Identity 2.0
CONCLUSION
Q & A
CREACTIVEPresents
