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L’avenir des Réseaux Sociaux en Entreprise.
A Wave? No! A Tsunami! Alain Garnier
CEO - Jamespot http://www.jamespot.com
Introduction JAMESPOT : A SOCIAL NETWORKS MOTORIST A BOOK :
Upcoming soon…. « business social network» In the same collection In collaboration with Guy Hervier.
B2B
B2C
The SOCIAL Tsunami (Networks … not political )
Just Figures It! • 97% of Internet users know Facebook – 63% know Twitter • 1,5 millions companies are on Facebook [Source : Facebook June 2010] • 500 millions of active users are on Facebook – 25 millions are on Twitter • 55 minutes spent on average per day on Facebook • 70 millions on LinkedIn & 30 millions on Viadéo • 1 million users on Yammer
18% of average earnings for companies engaged in social
networks [Source : Altimer Group 2009]
Web leaders Facebook & Twitter + LinkedIn - Viadéo
Ok, but…I am working ! I don’t play on Facebook!
WHY WHAT IS SO EASY ON THE WEB IS SO HARD STUFF INTO THE BUSINESS?
WEB EXTENDED COMPANY
INTERNAL
Value generated by the « Social Business Network»
Business social
network
SOCIAL MEDIAS
PRODUCTIVITY
BUSINESS IMPULSION
LEAD GEN
COMMUNICATION
So i go to Facebook for my Business?
• For SocialCRM OK : FAN Page
• For internal / partners NO. Why? – Privacy – Rules can change – I can’t manage « as i want » – People are for their own not necessary for business – I cant « force » someone to join – …it’s not my home
Enterprise RSE Landscape
?
57M$ 14M$ 18M$
10M$ 0,5M$ 1M$
WW
US
FR
Why do companies come
to the Social Business
Network?
SPEED BUSINESS
LEVERAGE EVERYTHING
REAL TIME / SMALL PLANETE
WORKFLOW & ERP ARE TOO COMPLEX
« There is no choice »* : THE eMAIL EFFECT
