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CMS Today, CMS Tomorrow…

Presented by:Nobuhiro Seki

President & CEO, Six Apart Owner of Movable Type

ContentToday

CONTENT IS EVERYWHERE

• Today, content is accessed from:­A person’s multiple devices­From many regions

ONLINE MARKETING TREND

• Traditional advertising

BLOGGING / SOCIAL MEDIA

TRADITIONAL ADVERTISING OWNED MEDIA

• Blogging/Social Media is the present ­User-Generated Content­Leveraging Digital Channels

• Owned media driving the future­Content Marketing

ContentTomorrow

CONTENT IS KING!

• Content is getting more and more important!

• Advertising is disruptive and interruptive

• Content is “native” and engaging

MANAGE YOUR CONTENT BETTER

• The content management world needs:­Better scalability­More stability­Increased security

BETTER SCALABILITY

• One MT user hosts 56,000 blogs on only two servers

• MT’s architecture provides users with the ability to handle large quantities of content

• It also enables the seamless removal and updating of mass quantities of content

MORE STABILITY

• Power of “Static Publishing”­MT can handle a sudden and large increase in traffic while continuing to operate smoothly and without fear of the site going down, running slow or even unavailable­Generated 11 million page views on a single day with only one MT installation

1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 101 106 1110

25

50

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Movable Type – Static Publishing

Other CMS – Dynamic Publishing

MT is much more stable while heavy traffic is coming

INCREASED SECURITY

• MT’s architecture can provide unique permission to each single user, including those who have:­ Full access to the entire site including templates

where executable codes can be embedded ­ Limited access to posts where only texts and other

static assets can be stored, etc.

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How MT has adapted to the changing landscape…

INTRODUCING THE NEW MOVABLE TYPE

• Movable Type 6 becomes available today!

­ Beta Testing Since July 2013

• Cutting Edge Offerings

­ Software

­ Hosted Service

­ Support

• Available Worldwide

­ Supporting 6 languagesNew MT Logo is also introduced!

ONE SIZE FITS ALL with New API

• People have multiple devices:­ PC­ Smart phones­ Tablets

• Each device has a different user experience (UX)­ E.g.) Paging vs Endless scrolling

• MT adapts from one device to another:­ Each device can access the same “content” but delivers it in a different presentation

MOVABLE TYPE IS COMMITTED TO COMMUNITY…

• Co-Marketing/Collaboration

• Community Incentives

• MT Fund

This new MT Logo stands for “sustainability”.

One more thing…

Thank you for listening. Enjoy the event!