KEY FACTORS FOR A

SUCCESSFUL MOBILE

APPLICATION

Yvan Gravier

www.neosesame.com

Twitter, Facebook, Youtube: neosesame

• A cake made of layers of Adam's Peanut Butter and Philadelphia

cheese, close to the Cheesecake Factory's,

• rewards obtained during video

games after successfully challenged the difficulties,

• a product that sells well, i.e. music - hit, publishing -

bestseller, etc. ...

• evolutionary success of certain living species as a result of natural

selection.

SUCCESS?

The term success can refer to:

Simply put for your App:

Set your Goals, Define KPIs, Measure the Gap,

FeedBack

DATA

USER PATH

ERGONOMICS

#1 PREPARE WELL

Ensure the presence and quality

of input data Data bases

Images

Web services

FTP servers

Excel files

Rss feeds

XML

Podcast

VoD

Live video stream

The W3C recommends: JSON + base 64 images

encodinghttp://www.w3.org/standards/webofdevices/

Do it like...

Tweeter, Facebook, Google, Foursquare,

Skype, Orange, Bart…and more

Repeat after me:

BE USER CENTRIC…

NOT EGO CENTRIC…

© Credit Decode Consulting

DO NOT DISCOURAGE THE USER

AMAZON.fr ZAPPOS

© Credit Decode Consulting

DO NOT LET THE USER WAIT

Load data locally

Save favorites

Save context

RENEW THE USER’S INTEREST

Relevent content

Fresh content

Management of ranking preferences

Pertinent notifications

TIP« PUSH NOTIFICATION »

THE EASIEST WAY TO RENEW YOUR APP

WITHOUT REBUILDING IT NOR REPUBLISHING

IT!

See the video on youtube:

http://www.youtube.com/video neosesame Push

BE CAREFUL WITH ERGONOMICS

MINIMIZE THE CLICKS & THE LEVELS

NATIVE

WEB

WEBVIEW IN APPS

FRAMEWORKS

#2 RIGHT CHOICES OF

TECHNOLOGIES

3 Possibilities

Browsing Webviews in Apps

Lower development cost

Requires a rendering

platform

Much quicker deployment

Easier inhouse deployment

Better control of distribution

Higher billing control

Lowest portability costs

Easier Adservers

compatibility

Easier audience analytics

Easier CRM

Using the browser APIs and

high portability,

Controlled by a light embedded

native code dedicated to each

platform,

Packaged in a widget or App or

Webapps depending on priority,

The rendering is made locally

(page structure as well),

Data are provided by server

APIs (XML, JSON..) built once

for all,

Apps

Highly platform dependent

Natural for iPhone

Dedicated to games and

specific UI needs

Better CTR so far,

Better user adoption,

Higher data volume

Longer usage per cession

Higher Hardware

integration

SEE Google video: Android App embeds Webview by Google

Unified vision

A common Core Web view

HTML 5, CSS, Javascript

based

70 to 80 % Smartphone coverage

Brings all Web Apps advantages,

Lower Maintenance costs

Easier and quicker reuse and sharing,

Higher CRM feed-back

Fed by one single “fits for all” APIs build by IT Group

Controlled and built

by a dedicated

Light resident code

App, Widgets,

launcher..

20 to 30 % specific per device

Brings all Apps advantages: publication, download, visibility, CTR

rates..

Brings persistency,

Brings background Webpages Downloading

Suitable with OEM Guidelines

Downloads

Referencing

Statistics

Updates

# 3KEEP YOUR

APPLICATION ALIVE

DOWNLOADING - REFERENCING

Statistics: Measure your success

Thank you for your attention!

Want to know more?

Yvan Gravier

contact@neosesame.com

www.neosesame.com

:

neosesame