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NET-A-PORTER.COM�NET-A-PORTER.COM�
By: Bri'any Durham
Reach for success �
Ad Example�
Budget
$ 182,000 total
$2,000 Pinterest winner
$180,000 Google Adwords
+
=
Target Audience �! Women ! Ages 18-35
Be involved���
Pin it to win it�70% Women���
Facebook�! 700 million world wide
user ! Biggest usage spikes
! weekdays 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET
Get Involved���
Communicate
Blogging�! Build an audience ! Inform ! Engage ! Keywords
Goals �
Social Media Communicate
Engage Increase Traffic