New Technology 2012 Lecture 01 - introduction

Copyright © 2012 Ólafur Andri Ragnarsson 1

New Technology

Ólafur Andri Ragnarsson


Stephen Elop, CEO Nokia



In 2002 Nokia had 35% of the worlds mobile market

In 2006 Nokia had 73.6% of the worlds smartphone market


Falling from glory

Nokia stock price 2007-2011


The iPhone Effect


Shift in power


Shift in power

Copyright © 2012 Ólafur Andri Ragnarsson 9Flickr! photo by Micky.!

Early 2011, Elop said in a memo they were standing on a burning platform


February 11th 2011, Nokia announced a partnership with Microsoft


Western Union 18787,500 offices12.000 employees200,000 miles of cable


Alexander G. Bell, 1876


"This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us."

- Western Union internal memo, 1876.



Britannica 1990Sales: $650 million



By January 2010, Blockbuster operated 5,200 stores worldwide


By September 2010, Blockbuster files for bankruptcy



Technology is one of the

major factors in change


In the next few years about billion people will connect for the first time to the InternetTV stations as we know them will go out of businessCDs and DVDs are not the future distribution format for musicPrinted newspapers will go out of businessMobile phones will dominate Internet trafficSocial networks will be shape the next generation in more ways than we see todayReal-time news will be handled by people not news organizationE-books will take overCredit cards will disappearCars will be self-drivenPrinting object at home


Technology Trends

“Life is lived forward but understood backwards”- Sören Kierkegaard


Disruptive Technologies

“In questions of science, the authority of a thousand is not worth the humble reasoning of a single individual.”

- Galileo Galilie

http://images.google.com/imgres?imgurl=http://www.versandantiquariat-schmitz.de/britansyn2002.jpg&imgrefurl=http://www.versandantiquariat-schmitz.de/Lexika-Britannica.htm&h=275&w=280&sz=14&hl=en&start=11&um=1&tbnid=sUfwN4X6M_n2cM:&tbnh=112&tbnw=114&prev=/images?q=Britannica&svnum=10&um=1&hl=en&sa=N


19952000

2010

Internet browsingWeb 2.0 Social

The Digital Decade

26

There is a fundamental cultural shift taking place

Picture by Flickr user Shaggyshoo Copyright © 2012 Ólafur Andri Ragnarsson


Every48 hours as much

content is created as since the dawn of man though 2004

28Copyright © 2012 Ólafur Andri Ragnarsson

If your business has not been disrupted by the Internet, it will

The digital online world


2000 2010

iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive

iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive

Source: Ars Technical Images: Apple

Digital lifestyl

e

Digitalonline World

The Cloud


WorkMore

informationFocused

Digital Online World

BrowsingConsuming

content

CheckingMobileNow

ConsumingVideo

Information

ReadingConsuming

content


How can we predict technology?