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NFC IN ACTION CONFERENCE 11:00am – 4:00pm October 10, 2014 | Tokyo

NFC In Action Conference

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Full slide deck from the NFC In Action Conference held October 2014 in Tokyo, Japan. The NFC In Action Conference is part of the NFC Forum Tap Into NFC Developer Program.

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  • 1. NFC IN ACTIONCONFERENCE11:00am 4:00pmOctober 10, 2014 | Tokyo

2. Agenda State of the Market Activity for HCE Use Case Study by JICSAP/App. Study Group NFC & The Growth of Connected Consumer Electronics Devices Android Application Award (A3) SmartPassLock NFC Ikesu - Orienteering in Aquarium - Sony One-touch UX NFC; Now Unusual but Usual Solution in Near Future Suica + NFC, Creating the Next User Experiences NFC in Embedded applications Optimizing Production Test of NFC Enabled DevicesKoichi Tagawa, NFC ForumKatsushige Hata, JICSAPPaula Hunter, NFC ForumMakoto Hayashi, Nikkei BPYuki Tazawa, DreamOnlineYusuke Kajii, BrilliantServiceMasayuki Takezawa, SonyTetsuya Yamashita, Yamashita ProjectMoto Yamana, JR EastAxel Bialke, Cross BorderTechnologiesHiroshi Harada, LitePoint 3. State of the MarketKoichi TagawaChairman, NFC ForumSonyOctober 10, 2014 | Tokyo 4. NFC Industry Update 5. NFC How Does It Work?3 communication modesConnect the world of apps with thephysical world:Apps jump into the world and touchpeople, objects and other apps.Connect devices through physicalproximity:A magical connection of devices bysimply touching them. A true devicehand shake.Interactive wallet:Allows your phone to act like aninteractive card for payment,transportation, ID and physical accessTag/Card Reader/Writer (Terminal)Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica, ISO/IEC15693)P2P Communication (Device to Device)NFCIP-1, NFCIP-2 (ISO/IEC18092, ISO/IEC21481)Card EmulationEMVCo/ISO/IEC14443, JIS X 6319-4/Felica 6. NFC Phones Available Now 275+ modelsworldwide 500+ million inmarket 1.2 billion by 2018 7. Market Segment StatusHealthcareTaking off!!TransportTaking off!PaymentPreparing for take offRetailPreparing for take offRemoteHealthcareAirlineTicketPublicTransportTicketCredit / Debit Coupon / Royalty ProgramConsumer ElectronicsSoaring!One Touch to BT/WiFiAutomotive/Mobile PrintingAccessory / Wearable 8. HCE on Android 4.4http://developer.android.com/guide/topics/connectivity/nfc/hce.htmlNew mode introduction:Host Card Emulation and RW mode covered,additional to P2P mode (Android Beam)SecureElement 9. NFC Forum Update 10. Mission & Goals Develop standards-based Near Field Communication specifications thatdefine a modular architecture and interoperability parameters for NFCdevices and protocols Encourage the development of products using NFC Forum specifications Work to ensure that products claiming NFC capabilities comply with NFCForum specifications Educate consumers and enterprises globally about NFCSpecification andApplication DocumentsCompliance Branding 11. Members October 2014Welcome Dai Nippon Printing to Sponsor Level!SPONSOR MEMBERSPRINCIPAL MEMBERS 12. Members October 2014ASSOCIATE MEMBERS 13. Members October 2014IMPLEMENTER MEMBERSNON-PROFIT MEMBERS 14. New Set of Integrated SpecificationsReleased April 2014Designed for use together to streamlineand accelerate NFC product developmentSpecification DetailsNFC Activity 1.1 Sets up protocol between devicesConnection Handover 1.3 Ensures smooth setup of Bluetooth/Wi-FiNCI 1.1 Adds new functions to controllerinterfaceDigital Protocol 1.1 Includes updated feature setLLCP 1.2 Improves peer-to-peer communicationType 1/2/3/4 Tags Provides updates and alignment withDigital Protocol specificationVisit http://nfc-forum.org/our-work/specifications-and-application-documents/ 15. Mediated Handover New with ConnectionHandover 1.3 Enables high-speedconnection between twodistant NFC-enableddevices using anotherNFC-enabled device as ahandover mediator Example: With a tap oneach device, a smartphonecan serve as a mediator tosecurely connect a desktopcomputer to a printer inanother room 16. NFC Forum Certification Program Digital Protocol 1.1 with tag operations Analog Testing added September, 2014 Ensures consistent RF performance Enables comprehensive testing of allcommunication layers Supports consistent behavior key toconsumer adoption SNEP & LLCP Testing added September, 2014 Program continues to be updated on regular basis 17. Marketing Report 18. Handovers Bluetooth SSPApplicationDocument ConnectionHandover WhitePaper Wi-Fi CERTIFIEDWi-Fi ProtectedSetup now withNFC 19. More N-Marks in the WorldN-Mark Licenses per Year198 2175177228432009 2010 2011 2012 20132,878 downloads since 2009 20. New Tap Into NFC Developer Program New dedicated website: http://tap-into-nfc.com Developer kits Specifications News Revolving product showcase Events Networking opportunities Comprehensive support toaccelerate development andadoption Co-host a Twitter chat or GoogleHangout Write a guest blog: http://nfc-forum.org/nfc-forum-blog/ Participate in the NFC DeveloperCommunity! Ramcreativ | Dreamstime.com 21. Thank youand Join Us! 22. Activity for HCE Use Case Studyby JICSAP/App. Study GroupKatsushige HataDirector, Dream Online Inc.October 10, 2014| TokyoCopyright 2014 JICSAP, All rights reserved 23. JICSAP: OverviewJapan IC Card System Application Council (As NPOOur mission for IC cards (=Smartcards, Chip cards) System national standards & security promotion application international interoperabilityHistory March, 1993; start with 24 corporate members 1994: JIS (Japan Industrial Standard) draft 1995: JICSAP specification and released to the market Jan.2003: organization change to general incorporated association July 2005: JISX6319-4 (*) was developed based on JICSAP draft Sep.2014: 37 corporatemembers(*) Specification of implementation for integrated circuit (s) cards-Part 4: High speed proximity cards 24. Contribution for IC Card StandardizationJIS X 6319-4 (2005) NFC Forum specification JICSAP cooperating with the METI(Ministry of Economy, Trade andIndustry) in attempting the domestic compatibility of the IC cards hascreated the specifications of implementation for integrated circuit(s)cards (JIS X 6319 series). JIS X 6319 series have the following parts; Part 1: Integrated circuit(s) cards with contacts, Part 2: Proximity cards, Part 3: Common commands for interchange, and Part 4: High speed proximity cards.*NFC Forum specification refer to JIS X 6319-4 Thanks to these specifications of implementation, the basiccompatibility of the IC card in each domestic organization has beensecured, and the developing work of the IC card systems has beenreleased from the complex work that a lot of standards (ISO/JIS) mustbe referred to. 25. JICSAP OrganaizationOrdinary general meetingRepresentative Director Yuichi Hiramatsu ECSEC. TRABoard of directorsAuditor Akira Furusawa VCCIBoard of governorsVice Representative Director Ryuichi Watanabe NTT DataVice Representative Director Akio Shiibashi JREMStandardizationGroupApplicationStudy GroupPromotion GroupRepresentative DirectorCommittee for Draft - JISWG for Draft - JISChief Secretary Yoshihisa Takayama SONYBusiness-activate committeeChair Yuichi Hiramatsu ECSEC. TRAChairMasuhide Takabatake TOPPAN ChairKoichi Tagawa SONY ChairKunimitsu Sato DNP 26. JICSAP: Members 27. ASG(Application Study Group): Overview Group Name JICSAP / Application Study Group (ASG) Work period of 1st Year April,2014 March,2015 Ambient condition Use high speed and low latency Internet infrastructure bytele communication carrier and smart phone environment Focus on Payment or Loyalty program serviceswith considering a security level definition by service provider Use existing EFTPOS or POS system without bigmodification 28. ASG: MembersSony CorporationChair: Mr. Koichi TagawaNTT DATA CORPORATIONVice Chair: Mr. Yoshiyuki OkumaKyodo Printing Co.,Ltd. Sanden CorporationJR East Mechatronics Co.,Ltd. DAINIPPON PRINTING Co., Ltd.TOPPAN PRINTING Co.,Ltd DreamOnline, Inc.PFU LIMITED FUJITSU LIMITEDas of October,1 29. ASG: Goal & Activities for 1st year Goal Feasibility Study of HCE appl. in real fields Create guidelines for implementation & operation of HCE Activities First, study about HCE Technology & Specification Study of Use Case, Security Assessment, Secure element models Create guidelines for implementation & operation on HCEApplications for Payment and Loyalty Program possiblyDo the technical trial on real-fields & validatetechnical issues Try to put our focus on Standardization Try to get a support by related government offices Activities for 2nd ear and later will be defined with considering results of 1st year 30. Action Status of Appl. Study Group 31. Japan : Treasure House of HCE Use Case Prior to Smart Phone era, Osaifu-Keitai(MobileWallet) was commercialized and promoted since2004 Numerous use cases were created in variousscenes, Transportations, One touch connectionsfor Consumerdevices(TV,Camera,Speaker),LoyaltyPrograms 32. NFC/HCE in Smartphone era HCE enables ; more easy, more simple way forCard Emulation on Smartphone environmentSecuritySecure Application AreaCovered by Osaifu-keitai(Mobile Walette)and SE based HCE alreadyNew Application Area with non SE HCEUse Cases 33. Study overview: Focus ASG decided to put our focus on 2020 TokyoOlympic and Paralympic Many foreign travelers will visit Japan during theevents in 20202012 8.4 million2013 10.4 million:2020 over 20 million (Expect)Foreign passengers to Japan NFC/HCE: key technology for creating contextmatching between Travelers and Information 34. Use Case OverviewAfter Trip Before Trip- Sightseeing Inf.- Tour Planning- Ticketing, ReservationEvents Sightseeing- Photo Album- Active Communication- Next Travel PlanArrivalHCE ApplicationsMobile WalletPassport EmulationTax free purchaseCoupons(special offer)Hotel, transportationsDeparture Route AssistFoodsShopping in duty free During Trip Transportations 35. Feasibility study of the use cases ASG studied the use cases and cut down 2 usecase scenarios for feasibility studies One is Passport data management , and another isTrip Information managementBack-bone ScenarioSub ScenarioHCE in TaxiSub ScenarioHCE for Passport 36. Why we selected the use cases? Two typical areas in HCE applications in JapanSecuritySecure Application AreaCovered by Osaifu-keitai(Mobile Walette)Use CasesNew Application Area with HCEPassport Use Case(Duty free shopping scene)Trip Information Use Case(Taxi use scene) Make clear technical problems to be solved 37. HCE Passport Data Management*This Activity is not authorized yet. Just technical study phaseRead Passport DataReadability of Passport Data on R/W mode Smartphone?Storage all of the data in Cloud or partially ?Use Passport Data (Duty Free Shopping and Refund a tax)Suitable latency for extracting passport data from Cloud Storage ?How provide(show) the data in refund a tax process?Existing EnvironmentPossibility to use FeliCa functions in the process ?Possibility to make a cooperative operation with SE based NFC payment ?payment ?MRZ(MachineReadable Zone)KeyDataCloud Data StoragePassport Data 38. HCE in Taxi Simple, Easy and Certain way for providingdestination point info. to Navigation SystemConcept Sketch Movie : by Dream Online Inc. 39. Dream Online : Eagle Eye Technology Company Developed Numerous Applications and Systems(over 300 titles) Focused on cutting edge technologies, NFC, iBeacon, ARand Social Communication to provide competitiveadvantage Strong development capabilities on various platforms, iOS,Android, Windows, Game consoles Latest topic on NFC related activities: Received NFCaward in Android Application Award 2014. 40. Next Step: Feasibility Study of the use cases Need more deeply study on the use cases inorder to go to feasibility study(Field Test) Planning to make the feasibility study in real fieldwith cooperative companies Through the feasibility study, make clear issuesto be solved for HCE Create Guidelines for implementation andoperation of HCE applications and services 41. Conclusion 42. Schedule of ASG 1st year1Q 2014Apr. to June2QJuly to Sep.3QOct. to Dec.4Q 2015Jan. to Mar.Activity Study for HCEtechnology Share HCEknowledge Setting up thegoal & target Division of roles Discuss thetrial details &HCE use-cases Request forcooperation Setting up thescope andbasic policy oftrial Definespecificationof trial Selects theparticipatingcompaniesfor Trial Trial(Technical) Report ofTrial PublishingGuidelinesand/or WhitePaper 43. In My Presentation Introduced JICSAP and Application Study Group Current Action Status Selected two typical use cases for foreign travelers1) Passport Data Management2) Trip Support in Transportation Going to Feasibility Study Through the feasibility study Make clear issues to be solved for HCEimplementation Finally, create guidelines for HCEimplementation 44. Thank you and join us(JICSAP/ASG) JICSAP Application Study Group quite open andwelcome to join us Lets study Japanese experienced use cases onMobile Environment and study future use casestogether Not only for Japanese Company but also ForeignCompany. Feel free to contact us:Masakazu Tatara, Secretary General of JICSAPTel: +81-3-5259-8296E-mail: [email protected]: http://www.jicsap.com 45. Backup Material 46. HCE Summit 2014 HCE Summit 2014 will be held on October 14,15London 47. NFC & The Growth ofConnected ConsumerElectronics DevicesPaula HunterExecutive Director, NFC Forum10 October 2014 48. Agenda Internet of Things Global Market Situation Convergence - IOT and NFC Engage 49. What is the Internet of Things? 50. What is the Internet of Things?A world in which everydevice that produces datacan connect to the Internet Remote sensors Home appliances Consumer electronics Heating/cooling systems Office equipment Automobile engines Vending machines and many, many more 51. What is the Internet of Things? The Internet of Things removes barriers: Machine-to-machine Machine-to-people People-to-machine The Internet of Things promises: Greater access to data Greater management of data Greater control of devices Gartner: 26+ billion connected devices by2020 52. Benefits ofthe Internet of Things Increased productivity Fewer steps Less data re-entry Greater, easier control Better coordination Data analytics Cost savings 53. Business Examples ofthe Internet of ThingsAccording to Information Week: Union Pacific cut train derailments by75% using remote sensors Dubai Aluminum used sensor data toimprove efficiency and increase output by3.4% FedEx expects to save $9 million/yearwith truck sensors for more efficient dockassignments 54. Consumer Examples ofthe Internet of Things Wearable baby monitors Cars that send alerts forservice needs Smart thermostats thatautomatically adjust thetemperature Ovens that preheat intime for your arrivalhome and many more 55. How NFC Supports the Internet ofThingsAn inexpensive meansof providing intelligenceEasy network accessNFC Connection HandoverA way to linkphysical objects toNFC-enabled chipsA means of easy user control the online worldIntuitive tap interface NFC tags 56. NFC TechnologyGlobal Market Situation 57. Recent Developments New NFC/Bluetooth LEsolutions Smart thermostats, hybridbeacons First NFC-enabled householdappliances launched Wearables market takes off First nationwide NFC paymentsrollout in US New HCE feature in Android4.4 Top payment associationslaunch HCE solutions Major North American coffeeshop launches NFC pay 58. NFC Phones Available Now 275+ modelsworldwide 500+ million inmarket 1.2 billion by 2018 59. Infinity Asus Vivo TabDLI9000NFC Tablets(Representative)NFC-enabled tablets on the market or coming soonAsus PadfoneGoogle Nexus 7 KuoziroFT701WAsus Vivo Tab/TabRTHP ElitebookRevolveGoogle Nexus 10SmartAsus Padfone 2BWC ToughSlate FujitsuArrows TabHP Elitepad 900Asmaitha Sruta7 Tablet7Cetrix CT973G Cetrix CD661 60. More NFC DevicesAdditional types of NFC devices available now or on thewaySamsung NFC-enabled laserprinterMoneto: NFC microSDfor the iPhone &AndroidRevosys V5 taxiterminal/tablet ViVOtech NFC paymentterminalsGlidepoint NFCI-O DataWiFi RouterSony RC-S380reader/writertrackpadSmart Meters for utilitycompaniesNintendo Wii UcontrollersBarclay CardPayment wristbandsRhythmTrakHeart Monitor 61. NFC LaptopsHP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit 62. More N-Marks in the WorldN-Mark Licenses per YearAs of September 2014198 2175172,878 downloads since 20097228433812009 2010 2011 2012 2013 2014 63. Convergence of NFC and IoT 64. Recent NFC Developments Supportingthe Internet of Things Extend the powerand reach of NFC Enable aseamless,enjoyable userexperience 65. Updated Bluetooth Secure Simple Pairing with NFC ApplicationDocument guidesdevelopers inbuilding solutionsthat seamlesslycombine Bluetoothand NFC Updated to includeBluetooth Smartdevices andBluetooth LE Product of formalliaison with BluetoothSIG signed lastNovember 66. Connection Handover White PaperA set of recommendations tobetter align user experiences forConnection Handover use casesbetween differentimplementations. 67. Wi-Fi Alliance Pushes the NFC Button Wi-Fi CERTIFIED Wi-FiProtected Setup nowincludes NFC tap-to-connectfor simple setup of security-protectedWi-Fi devices andnetworks Extends the reach of Wi-FiProtected Setup to smarthome devices (refrigerators,thermostats, security systems)with a single tap Key enabler for the Internet ofThings 68. NFC in the Internet of Things Temperature/humidity sensors in fine winecases Provides data en route with a tap of an NFC-enableddevice Tracks cold chain for quality Ensures provenance 69. NFC in the Internet of ThingsTouch an NFC-enabled phone to the TV remote and itsscreen is instantly mirrored on the TV 70. NFC in the Internet of Things Smart Lighting Link energy-harvesting wireless light switches toa home network with a touch an NFC-enabledphone Simplifies setup and control 71. NFC in the Internet of ThingsNFC-enabled appliances allow control from anywhere andreceive helpful Web content. 72. NFC in the Internet of ThingsNFC-enabledvending machines Pay with a tap Earn loyaltypoints 73. Engage 74. Mission and Goals The mission of the NFC Forum isto advance the use of NFC technology by:Developing standards-basedspecifications that ensureinteroperability among devices andservicesEncouraging the development ofproducts using NFC ForumspecificationsEducating the market globally aboutNFC technologyEnsuring that products claiming NFCcapabilities comply with NFC ForumspecificationsPromoting the NFC Forum N-Mark 75. New NFC Product Showcase 76. NFC Product Showcase Purpose of product showcase: Our goal is to collect and share compellingstories about how NFC is being integrated intoapps & products The ultimate goal is to showcase the breadthand useablity of NFC technology How you can participate: Include your app or producthttp://nfc-forum.org/showcase-submission/ Invite colleagues to share their app or producton the showcase Follow NFC Forum on social channels & like,share, or retweet posts 77. Easy Form to Submit your App 78. Lets work together to promote our growingindustry!@nfcforum 79. Thank you. and Join Us!www.nfc-forum.org 80. Android ApplicationAwardA3Makoto HayashiSmart Device Project ProducerNikkei Business Publications,Inc.October 10, 2014| Tokyo 81. Framework A3 is a media platform for software developersAndroid Application AwardAndroid Developers InnA3 on TwitterA3 on FacebookpromotionHackathonMeetupSeminarContentspromotionWebCompetitionEventContents Contentspromotion 82. Extra PrizeSony Mobile CommunicationsSwedenCOMPUTEX Taipei 83. 1st NFC app entryTaglet(2011)Developed in 3days! 84. A3 2014 Winners SmartPassLock NFC by DreamOnline Ikesu by BrilliantService 85. SmartPassLock NFCYuki TazawaDreamOnline Inc.October 10, 2014| Tokyo 86. Function Introduction 87. Function Introduction IntroductionSmartPassLock NFC is a security lock screen application using the NFC.If you use pattern lock or Passcode lock, once someone remember patternor passcode, it works imperfect.So, we developed the software SmartPassLock NFC that applying arobust lock and can be unlocked by using the familiar IC card. 88. Function IntroductionUsage is simple, just make simple configuration after installation, and lockstarts.You can unlock device by holding up a card that has been registered in theconfiguration. 89. Function Introduction If you lose your card ?You can register some IC cards.So, you can prepare spare IC cards just in case that you lost the registeredIC card.In addition, you can register IC cards that unlock in common to the deviceshared in workspace.You can add a card depending on the purpose. 90. Selling Point Monitoring modeWhen Monitoring mode is enabled, fake pattern lock is displayed on lockscreen.If someone tries to unlock it, photos will be secretly taken by the frontcamera to identify them. 91. Selling Point Towards a handy appTowards a handy app, we worked on things like the following. The simple configurationNaturally, it is necessary to perform complicated settings in order toachieve lock. So, we have kept in mind so that the user can smoothly theconfiguration. In order not to inhibit the phonePerforming a strong lock, but must not to inhibit the function of themobile phone. So, you can answer the phone when the device islocked by this app. 92. Example of use Example of useYou can register not only card but also something which uses NFC tags.And you can use this app to many things.For examples... Register ring incorporating an NFC tagIf you hold the device, and device will be unlocked.Also, if you put away in a pocket the device, and device will be locked.This means you dont have to hold up cards to unlock each time. 93. Example of use Incorporate an NFC tags on desks.If you register NFC tags incorporated on desks with this app, and allowthe unlock only on the desk.So, you can prevent that the terminal will be taken out to the outside.Examples given here are just a few. You can expect the use of variety ofother scenes.Thank you for your attention. 94. Ikesu- Orienteering in Aquarium -Yusuke KajiiOctober 10, 2014| Tokyo 95. About Ikesu 96. About Ikesu Ikesu is thesmartphone app,which allows you toput fishes inside yoursmartphone bytouching the fish tankin the aquarium. 97. About Ikesu Lets look at thevideo.http://www.youtube.com/watch?v=_B9ClymH3rI 98. Development background 99. Development backgroundWhy did we created suchapp? 100. Development backgroundin 2011 101. Development background On Google DeveloperDay 2011 in Tokyowe've made a speechon NFC QUEST. 102. Development background NFC QUEST is an orienteering game in which yousearch for the checkpoints contatining NFC cards,level up and fight the final battle at the gamebooth. 103. Development background It was a greatentertainment formany developers. 104. Development background We've also exhibitedthis service on NFC &Smart WORLD in2012. 105. Development background It was a greatentertainment for a lotof businness users. 106. Development background Next, we've made anexhibition at shoppingdistrict at Yokohama'sRokukakubashi 107. Development background It provided a greatentertainment for thekids. 108. Development backgroundAs far as adults... 109. Development background They were reallyscared. 110. Development background They didnt want toapproach us. 111. Development background Why? 112. Development background Is it beacueseJapanese are shy? 113. Development backgroundSo we asked 114. Development backgroundAdults If we touch, won't you steal our money? 115. Development backgroundSo, they basically thought Tap = Pay the money 116. Development background In Japan you usuallytouch when you pay atthe register or whenyou want to pass theticket gates. Other than that, youusually pay by cash.Source : www.itmedia.co.jpSource : userdisk.webry.biglobe.ne.jp 117. Development backgroundI thought that offering the possibilty to play bytouching with the phone would be a good userexperience. 118. Development backgroundSource : weekly.ascii.jp LINE - commonlyused in Japancommunication tool,started to spreadbeginning with youngJapanese girls. 119. Development background There are a lot ofthings in Japan, whichwere popularized bythe girls. If we could makesome service popularamong girls, maybe itwill became commonlyused.1,000,000,000Download35,000,000Download 120. Development background How about making aorienteering at theaquarium? 121. Development background It would be fun if youwould touch the fishtank and the fishwould jump into yoursmartfone. 122. Development background Maybe if one createthe aquarium thatwould like to proudlypresent to otherpeople, the servicemight turn viral. With all that in mindI've made a service. 123. Architecture 124. ArchitectureIkesu apptagservertap lognotificationsID 125. Architecture Ikesu App App developed inAdobe Air. The reason, Im usedto creating animationsusing Adobe Flash. And, Android and iOSapp is created usingcommon codebase. NFC reader developedin Native Extentions. 126. Architecture Tag NFC Type FIt can be read byFeliCa only devices . QR codeFor devices whichdoes not support NFC. IlluminationCan read QR Codeeven in dark aquarium. 127. Architecture Server logWe gather loginformation on fishesbeing aquired bytouching or scanningQR code. admin web siteDisplay results of thelog analysis.And Push notificationsare being sent. 128. Response 129. Response We have exhibitedIkesu 1 year SunshineAquarium inIkebukuro. I will talk about theresponse of that time. 130. Response User response The app is notintegrated with Twitter.Even so, there were alot of users who wouldmake a screeenshot ofan app and upload it tothe Twitter. 131. Response User response The assumption thatapp will become knownthanks to usersshowing off their fishcollection was correct. 132. Response User response On the downside, theservice wasimplemented only inone aquarium, so itdidnt have any valuefor the people living farfrom it.Hey Shirai, I started the Ikesu.Fish seems not enter Ikesu the countryside forever :'-( 133. Response Aquarium response practical use of logging Aquarium staff was ableto recognize the spotand time of userstouching the fish tanks. The aquarium staff waspleased to be able tosee the success rate ofthe new event, shown inthe raw numbers.Source : app.famitsu.com 134. Response Aquarium response practical use of pushnotifications Aquarium is having newevents every month. So, they would like theclients to come everymonth. Weve also increasedthe fish number withevery month.Source : app.famitsu.com 135. Response Aquarium response practical use of pushnotifications And we were sendingpush notifications tellingthe users about the newfishes. At the time of delivery ofpush notifications, weverecorded access rate 10times bigger than usual.Source : app.famitsu.com 136. Response Aquarium response practical use of pushnotifications This way, user knowsthat there are missingitems in his collection. To fill this empty spacesin the collection, heneed to come onceagain to the aquarium. By providing this way ofcustomer attraction, wewere able to satisfy theaquarium personnelneeds.Source : app.famitsu.com 137. Result 138. Result When I went to theaquarium displayedIkesu, I was possibleto see the appearancethat both adults andchildren have a tap onthe tag.Source : app.famitsu.com 139. Result We were not able tocontinue the Ikesubecause it is difficultas a business, but Iwas able to beconfident directionwas right.Source : app.famitsu.com 140. ResultThank you 141. Sony One-touch UX Use-cases of NFC with Consumer products Masayuki TakezawaSony CorporationOctober 10, 2014 | Tokyo 142. Agenda1. Sony UX and NFC2. Sony One-touch products and use-cases3. How to popularize NFC connection handoverOctober 10, 2014 142 143. 1. Sony UX and NFCComplicated procedure for wireless set-up / initial pairing[Connecting by cable] [Connecting wirelessly]Troublesome in set-up and pairing.Need to find out the device to be connected.Goal of Sony UXExplicit identification of eachdevice by connecting by cable.Simple, easy, entertaining and user-friendly usageOctober 10, 2014 143 144. 2. Sony One-touch products and use-cases 145. Sony products with One-touch functions180160140120100806040200Dec. 12012 Sept.2 2014[models]14161modelsmodels Headphones Home audiosystem Portable speaker Walkman DigitalImaging Personal storage Xperia Home theatresystem TVOctober 10, 2014 145 146. Expansion of new user experienceOctober 10, 2014 146 147. One-touch listening : intuitive usageTouchNFC smartphone NFC productsA) ConnectPower ONTouchDisconnectNFC smartphone NFC productsB) DisconnectPower OFFNFCsmartphonePower ONNFC productsTouchDisconnectC) Switch listening devicesOctober 10, 2014 147 148. One-touch listening : intuitive usageNFC smartphone BNFC productsDisconnectNFC smartphone ATouchD) Connect a new smartphoneOctober 10, 2014 148 149. One-touch mirroring : TV and smartphoneView your smartphone screen on the BRAVIA TV with a single touchNFC is located on the backside of the remoteOctober 10, 2014 149 150. One-touch functions with digital cameraSet my smartphone easily to useshutter release of my cameraShare photos with mysmartphone without stressOctober 10, 2014 150 151. One-touch remote / sharingOne-touchremoteSwitch the camera toshooting mode andtouch the smartphonePress a shutter button onthe smartphone applicationThe photo is automaticallytransferred to thesmartphoneOne-touchsharingDisplay a photo on thecameraTouch the smartphone The photo is transferredto the smartphoneOne touch connects to smartphones or tablets through Wi-FiOctober 10, 2014 151 152. Customer satisfactionOne-touch listening 70 % of users who have Xperia and One-touch speaker usually use One-touchfunctions. About 90 % of them are satisfied with One-touch functionQ11 How are you satisfied at One-touch listening?SatisfiedVery satisfiedSatisfiedNot Satisfied muchNot Satisfied at allOctober 10, 2014 152 153. Customer satisfactionOne-touch mirroring 20% of purchasers of BRAVIA usually use One-touch mirroring. Over 70% of them are satisfied with it.0% 20% 40% 60% 80% 100%70605040302010Not satisfied at allNot satisfied muchSatisfiedSatisfiedVery satisfiedn=4581WW TotalOctober 10, 2014 153 154. 3. How to popularize NFC connection handover 155. Implementation of One-touch functionsRequirements To be implement in various consumerproducts To offer users simple and intuitive operation To minimize failure ratio of establishing one-touchconnection To ensure interoperability between devices NFC Forum Specifications NFC Forum 2nd Certification Wave N-MarkIssues Size and form vary depending on products Metal or magnet may exist close to theantenna Interoperability is required even with futureproducts Pairing information should be easilyimplemented in productionPoller 0f70mmPoller 3(33.5 x 47.5mm)Poller 6(19.5 x 24.5mm)methodsOctober 10, 2014 155 156. NFC devices supporting Sony One-touch Products NFC Tag(FeliCa Lite-S) NFC Dynamic Tag(FeliCa Plug) NFC Dynamic Tag(FeliCa Link)Static Tag(1) Static Tag and Dynamic Tag functionality(2) Power saving(3) Magnetic field detection functionRWNVM224byteNDEFDynamic Tag Host CPURWHostAccessNDEFMemoryOctober 10, 2014 156 157. Antenna module Minimized size with adequate performanceRealize small module size to be incorporated into various consumer electronic products.Keep enough communication performance with reference antennas defined in NFC Forum 2nd Wave.24mm20mmPrevious moduleRC-S730 (dual - layer circuit board )25.9mmOctober 10, 2014 1579mmNew moduleRC-S732 (multi-layer circuit board)Multi-layered spiral antennaSmaller butsame performance 158. Sony Activities for better usabilityTechnical specifications Testing GuidelinesEngineer groups gather to check the usability betweenSony devices, have discussion, and plan / revise thesespecs and guidelinesPlanningspecifications /guidelinesBehaviors(UX) & UIProtocol FormatNFCCommunicationPerformanceSatisfy Sony UX?Software conforms tospecification?Ensure interoperablecommunication?October 10, 2014 158 159. Industrial approach Unify basic UX/Usage Specify communication performancereflecting the actual situation of consumerproducts. Adopt N-Mark Consumer electronic products Smartphones PCs Promote the NFC applicationOctober 10, 2014 159 160. SONY is a registered trademark of Sony Corporation.Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.Other company names and product names are registered trademarks and/or trademarks of the respective companies. 161. Now UnusualBut Usual solutionin near futureTetsuya YamashitaYamashita Project, Inc.October 10, 2014 TokyoNFC 162. 13.9M$30B/year 163. - Drivers License- Game- Accessories 164. Natural Intuitive Interface 165. SmartphoneWearable 166. Suica + NFC,Creatingthe Next User ExperiencesYamana, Moto H.East Japan Railway CompanyOctober 10, 2014| Tokyo 167. Todays AgendaI. Railroads- In the World, Japan and JR EastII. mobile Suica- Smart Tickets in Mobile PhonesIII. FeliCa Proprietary to NFCIV. Conclusion 168. I. Railroads- In the World, Japan and JR East 169. Japanese Railroads in the World (1)Asia Pacific and Middle EastRussia and CISRailroad Passenger-km in 2011World Total 2,883 billion67%7%Europe15%Japan8%North and South America1%Africa2%(Source: UIC) 170. Japanese Railroads in the World (2)Russia and CIS5%Railroad Passenger Carried in 2011World Total 31 billionAsia Pacific and Middle East36%Europe26%Japan28%North and South America2%Africa3%(Source: UIC) 171. Railroads in Japan 204 Operators 8.8 billion passengersa year for six JRs 22.6 billion passengersGreater Tokyo areaa year for the entire Japan(61.9 million passengers a day) 172. Outline of JR EastHigh-Speed Metropolitan RegionalGreater Tokyo Area*Numbers are as of FY ended March 31 , 2013$1 =100JPYNetwork: 7,512 kmNo. of Passengers: 17 million /day(the largest in the world)No. of Trains: 13,000 /dayOperating Revenue: $ 26.7 billionNet Income: $ 1.8 billionTotal Stock Market Value: $ 28.1 billionNo. of Employees: 71,729- No subsidies from the government 173. Smartcards Spread all over Japan JR East disclosed the specifications of thesmartcards to other transport companies.Nagoya CityTransportation andMeitetsuFukuoka CityTransportation KyushuNishitetsu HokkaidoPrivate railroadin KantoPrivate railroad Tokaiin Kansai East West 10 transport smartcards have been born withinpast 12 years since Suica service started. 174. Mutual Usage of 10 Transport Smartcards (1) 175. Mutual Usage of 10 Transport Smartcards (2)Any of these 10 Transport Smartcardscan be used in transportation such as railroad,subways, buses, taxies and so on.can be used for purchases of tickets at ticket vendingmachines in the station.can be used as e-money.can be topped up in any areas.can show the usage history on displayand in print. 176. Population Coverage100 million peoplelives in the areas of transport smartcards.80% of the population in Japan is covered. 177. 10 Transport Smartcards: CirculationSmartcard brandCirculation(million)The total circulation of10 transport smartcards0.5Approx.86million23.143.63.61.52.48.30.52.01.0As of June 2013 178. 10 Transport Smartcards: Transport LocationsSmartcard brands Operators Rail stations Buses 55 94 1,212 14,8008 811 5325 379 1,6181 149 15 860 1,3002 430 1 35 14 72 3,2001 272 Total 142 4,275 21,450As of December 2012Appox.80% of manned stations in Japan are covered. 179. 10 Transport Smartcards: ShopsSmartcard brands Shops Total7,820240,32022,420144,1307,5809,57027,9702504,25016,330As of November 2013approx.4.0milliontransactions of e-money/day 180. The Growth of the Shops and Transactions/daythousand shops million transactions/day4.543.532.521.510.503002502001501005002004 2013StoresTransactions/dayYear 181. Daily Transactions50 million for single tickets & e-money30-50 million for commuter passes Conservatively ~80-100 million Some estimate significantly higher 182. II. mobile Suica- Smart Tickets in Mobile Phones 183. mobile Suica:A Combination of Suica and Mobile PhonesMobile phone+ CommunicationsScreen displaymobile Suica service historyJan. 2006 mobile Suica service debutOct. 2006 Online payment service startedFeliCa ICMar. 2007 Interoperation in Metropolitan area startedMar. 2008 Shinkansen express ticket service startedMar. 2010 Auto top-up service startedJul. 2011 Available for smart phones (AndroidTM) 184. mobile Suica (1)mobile Suica service is available with mobile phones containing FeliCa chips.mobile Suica offers the same functions as plastic Suica cards.Single IC ticket & Commuter Pass Suica Green Ticket (1st class supplement)Shopping Top up at storesAutomatic top up atpassenger gatesTop up 185. mobile Suica (2)mobile Suica offers the additional functionsUsage HistoryOnline top up by credit cards and money transfer frombank accounts and MNO accountsHigh Speed Train Ticketsfor JR EastHigh Speed Train Ticket forJR Central and WestPayments for the internet shopping 186. III. FeliCa Proprietary to NFC 187. Our Requirement 12 million passengers pass through gates 50 million times every day. Gates are designed to be capable of 60 persons/minute 1s/person to pass 0.2s/person for processing IC cards. 188. Close Encounters to the Third Kind Station facilities used to be best tuned for ICcards. Mobile phones with FeliCa have completelydifferent RF performance from IC cards.? 189. Challenges for mobile Suica Service Various forms and materials vary RF performance. Various configurations of antennas embedded at the top, center or edge of the handsets. Misguiding Platform Marks not always set at the center of the antennas.?? The images are samples. 190. The Second Wave: NFC Three Types: Type A, Type B and Type F Three Modes: Card Emulation, Reader/Writer and P2P New Configurations: Combinations of various CLFs and SEs Various possibilities of SEs Embedded, on UICC, on microSD, HCE and any others 191. NFC: Three Types (A, B and F) (1) NFC Card Emulation vs. Suica readers No fatal troubles. Suica cards vs. NFC Reader/Writer Some delay due to the consecutive pollingsequences of A, B and F We examined to assure this was not fatal.Type ABFYes! 192. NFC: Three Types (A, B and F) (2) NFC Card Emulation vs. NFC Reader/Writer NFC Card Emulation responds every polling of A, B and F. Once NFC Card Emulation responds, NFC Reader/Writer lockson the responded type A, B or F. The locked type never changes even though it is unexpected.Type AYes!Actually F 193. NFC: Three Modes(Card Emulation, Reader/Writer and P2P) Card Emulation mode No fatal troubles. Reader/Writer mode Some delay due to switching to Card Emulationmode. Low Power Sensing is valid? We examined to assure these were not fatal. P2P mode Uncertain IDm from CLF when SE is inactive? 194. New Configurations Proprietary IC Chipset to CLF+SE Guard time? Shutdown time? Response from CLF without an active SE (P2P)? Various Combinations of CLF+SE Various possibilities of SE Embedded: currently successful On UICCChallenges for On microSD HCE Transaction Time within 0.2s Stable RF performance Confliction-free of plural SEs 195. IV. Conclusion 196. Conclusion (1) Railroads have been preferred transport in Japan. Smart tickets are favorably accepted by thepassengers; Suica has 41 million in circulation, 80-100 million trans./day. The nationwide interoperation boosts not only the smartticket markets but also the e-money markets: 86 million in circulation, 44million trans./day. Mobile phones, especially smartphones are alsopopular in Japan. Hence mobile Suica, good chemistry of railroads andmobile phones is accepted by 3.5 million registrants. 197. Conclusion (2) We have developed our instruments, such as gates andreaders, optimized for smartcards. Mobile FeliCa IC chips had some differences fromsmartcards, but we could manage them, requestingthem to be compliant to our instruments. We are facing several new challenges due toimplementation of NFC architecture to mobile phones. In the long term we are preparing to design ourinstruments to be compliant to NFC Forumspecifications. Simultaneously we would contribute to enhancementof NFC Forum specifications as a service provider. 198. NFC in EmbeddedapplicationsAxel BialkeOctober 10, 2014| Tokyo 199. AgendaAgenda NFC market definition P. 3-4 Mobile Phone Penetration of NFC P. 5-7I-Phone NFC Impact NFC Use Cases in embedded markets P. 8-16 Embedded market and NFC penetration P. 17-19 Ways of NFC Implementation P. 20-25 Cross Border Technologies NFC Portfolio P. 26for embedded markets 200. NFC market definition 201. NFC Market definition=> For better understanding we define 2 types of NFC marketsA ) Mobile phone market B) Embedded market Usually initiator Sometimes CE 2 target types (tag & dynamic tag) Some application with initiators 202. Mobile Phone Penetration of NFC 203. NFC penetration in mobile phones(Assumption: I-Phone without NFC)1) NFCpenetration willreach 50% of allphone in 20182) >70% of allsmartphones willbe equipped withNFC in 201870%60%50%40%30%20%10%0%2,500,000,0002,000,000,0001,500,000,0001,000,000,000500,000,000-NFC Mobile Phones penetration (no I-PHONE)2011 2012 2013 2014 2015 2016 2017 2018Shipment NFC enabled penetrationBut I-PHONE 6 is now equipped with NFC !!! 204. NFC penetration in mobile phones(I-Phone with NFC)1) NFCpenetration willreach >60% of allphone in 20182) 85% of allsmartphones willbe equipped withNFC in 201870%60%50%40%30%20%10%0%2,500,000,0002,000,000,0001,500,000,0001,000,000,000500,000,000-NFC Mobile Phones penetration (with I-Phone 2015)2011 2012 2013 2014 2015 2016 2017 2018Shipment NFC enabled penetrationI-PHONE 6 NFC has a more psychological impact !!!Is it real NFC ??? 205. NFC Uses Case in embedded markets 206. What applications will be equipped with NFC ?Several new markets for NFC will emerge (Embedded markets) Medical Industrial Home Audio Camcorder Tablets DSC Automotive IVI Systems Printer Wearables POS SS Optical Media TV STB PC Gaming ConsolesExamples on the next pages !!! 207. Embedded Market Characteristics HOST C (SOC)=> From very small C ( Industrial, medical) to very powerfulC ( Automotive IVI) OS=> Many different OS versionsRTOS & ITRON ( Industrial, medical) => WIN CE, ANDROID,LINUX ( Automotive IVI) MemoryMemory footprint depending on application and SOC=> Very diverse market, difficult segmentation=> In terms of NFC very different requirements from each segment 208. Embedded NFC MarketUse cases : AutomotiveSecure simple pairing (BT OOB)Secure Simple Pairing ScenariosMobile handset BluetoothSmartphoneIn Car AudioAdditional HiFiBluetoothInternet / Multi-Media deviceIn Car EntertainmentVideo PlaybackBT Connection isdifficult to set upNFC makes it easy !!! 209. Embedded NFC MarketUse cases : MedicalCollective Body temperature measurementNurse measures bodytemperature of severalpatientsEach thermometer will be holdagainst a mobile NFC readerPortable NFC ReaderThe mobile NFC reader data will beexchanged with a central readerstation 210. Embedded NFC MarketUse cases : IndustrialMaintenance and service of industrial machinerySmartphone sends maintenance and serviceinformation of industrial product to smartphoneSmartphone sends data to centralserverData will be assessed and evaluatedOTAMaintenanceServer 211. Embedded NFC MarketUse cases : Consumer / GamesNintendo WII U NFC readerNFC taggedcharactersNFC enabled toy character areused with a NFC reader, which isincorporated into the gameconsole => Nintendo will incorporatepayment functions and otherNFC applications into WII UHome video consoleNFC Readerincorporatedinto game 212. Embedded NFC MarketUse cases : Consumer / STBSet Top Box with viewer participationClient based security solution canbe monitored by service providerNo Single point of attack. Encryptioncannot be hacked for all servicesEasy payment for customer (ondemand, last minute, etc.) and high-endsecurity to protect content)1. TV station broadcast EPG and enrypted program in usual way2. NFC phone receives movie information from settop-box via NFC peer to peer or dynamic tag3. NFC phone uses WiFi (home network) or SMS (MNO network) to transmit customer and movieinformation and receives after authentication the decryption key for one movie only 213. Embedded NFC MarketUse cases : Consumer / TVEnhanced Remote Control unitTV broadcast aprogramNFC phone contacts with remotecontrol (or TV and relevant URLwill be transmitted to mobilephoneRFNDEFGenericRemote controlUser can access the URL and get more information aboutthe specific topic 214. Embedded NFC Market and NFCpenetration 215. Embedded NFC MarketNFC penetration 2014Still low NFC penetration . WLAN Pairing & BT pairing !! 216. Embedded NFC MarketNFC penetration 2018Explosive growth ! Several segment with high NFC penetration 217. Ways of NFC Implementation 218. Embedded NFC MarketImplementation of NFCBut how does NFC enabling the embedded market ? There are 3 types of NFC enabled devices in the embedded market1) NFC Controller enabled devices2) NFC Dynamic Tag enabled devices3) NFC Tag enabled devices 219. Embedded NFC MarketImplementation of NFC: Controller based1) NFC Controllerenabled devices Allows full NFC function(P2P, HCE, R/W) Typically in Mobile Phonesand other host basedsystems as Initiator Needs a protocol stackSE SIMNFC CLFHOSTPROCESSOR 220. Embedded NFC MarketImplementation of NFC: Dynamic tag2) NFC Dynamic Tag Host controlled tag Content of tag is dynamic (can be changed by host, eg. PC) 221. Embedded NFC MarketImplementation of NFC: Tag 222. Embedded NFC MarketNFC solution 2014Only fewapplication withinitiator function 60% are tagsAre tablets Mobileor Embedded ? 223. Embedded NFC MarketNFC solution 2018~ 50% are tagsBut many otherinitiator typeapplications arecoming up Mainly R/Wused 224. Embedded NFC MarketNFC Solution for Embedded ApplicationsCross Border Technologies NFC technologies can addressneeds in following solutionsAPPLICATION CBT Solution NFC semicon ( Having own AFE IP) Firmware, DCLB NFC semicon ( Having no own AFE IP) Semiconductor IP, DCLB, Chip NFC Modules Protocol Stack , Firmware NFC Readers Protocol Stack , Firmware Mobile Phones, Tablets Protocol Stack Embedded Solution, Automotive Protocol Stack Printer , Games, Heathcare Protocol Stack Optical Media, SSD Protocol Stack Wearables Protocol Stack 225. Embedded NFC MarketConclusionNFC technologies will penetrate many new areas of our daily life=> Many new opportunities for us !!! 226. Optimizing Production Testof NFC-Enabled DevicesHiroshi HaradaLitePoint Japan K.K.October 10, 2014| Tokyo 227. NFC will be Used for Mission Critical ApplicationsFinancialtransactionsenabled by NFCSimplifiedPairing(for Bluetoothand WiFi)Advertisingenhanced withNFC (provideslink to browser)Simplified Accessto PublicTransportationBusiness andHome Accessenabled by NFC 228. Where Can Things Go Wrong with NFC10 Active Txoutputcircuit11 Loadmod outputcircuitNFC BB & radiochipBatterySecurecoreHostControllerCL3 De-Qingresistors4 ResonatingcapacitorsC R5 Filtercapacitors &inductors6 Rxresistors &capacitorsRC7 LoadmodresistorsR1 Coil LRCtolerance2 Coil defectsTxLoadmodRx8 PCB defectsClock17Tx/Rxlogic19 NFCclocksection18 NFCdigital IOsection12 Rxinputcircuit16 NFCDCsection9 External Clock13 Pwrsupplyto NFCchip14 DigitalI/O toNFCcontroller15 NFCfirmware/softwareand all digitalinterconnectionRed blocks: Higher possibility of defectsmust be tested in production.Blue blocks: Less likely for issues to occur. 229. Small Shifts Have Large Performance Impacts(5% variations in component tolerance valuesshifts power and frequency)Assembly Issues Wrong value components Wrong tolerance components Bad componentsPerformance Impact Higher power consumption Reduced operating rangePoor User Experience Financial transactions fail Denied entry to mass transit etc.500 kHz shifton a 13 MHz signalNearly 50%reduction intransmittedenergySimulated performance changes causedby component tolerance shifts. 230. Pass/Fail (Golden DUT) Test is a Risky Method Cannot set quantitative pass/fail limits May ship marginal devices or fail good ones Golden DUT used in the production line may not be so golden Cannot monitor shifts in device performance Wont see changes in components or variations in manufacturing process Must be able to detect signs of performance drift and take actionimmediately Cannot locate the source of defectsPassive Tags/Cards Active ReaderGolden DUTexamples: 231. Single-insertion testing:Universal Test HeadLitePoint IQnfc Tester at a Glancecovers NFC-A, NFC-B, NFC-F, and P2P,Initiator and Target,and keeps test time to under 5 seconds.Built for the manufacturing floor:Rugged 1U design can handle demanding factory conditions tomaximize up-time and minimize maintenance.Compatible with all key NFC chipsets:Reduced signaling stack eliminates need forPC-based DUT drivers, and enables systemrollout in just a few hours.Everything Needed for Easy Setup:Monitor, Transceiver, and Control cables included, alongwith Universal Test Head and Test Instrument. 232. LitePoint IQnfc Analog Test CoverageTest DescriptionS11 Measure return lossImpedance Measure impedance , resistance and reactanceFrequency Sweep Measure the characteristics of the resonant circuit and coilBasic Functional TestCarry out initialization procedure (both initiator and target), for NFCA/B/F/P2P, EMVCo, FelicaField Strength Measure carrier field strength (DUT as initiator)Frequency Accuracy Measure DUT frequency error (DUT as initiator)Active ModulationMeasure waveform quality (DUT as initiator), modulationindex/depth, rise/fall time, etc.Load ModulationMeasure waveform quality (DUT as target), Vpp, modulationindex/depth, etc.Frame Delay Time Measure DUT response time (DUT as target)Subcarrier Frequency Measure subcarrier frequency error (DUT as target)Rx Sensitivity Min detectable field strength (DUT as initiator and target)CRC Error Provide results of CRC error (DUT as initiator and target)Data Rate Measured the data rate (DUT as initial and target)ConductedTestCouplingTest 233. Large Performance Spread in Commercial Phones(Data taken from a sampling of NFC-enabled Smart Phones (Initiator Mode), using IQnfc)1614121086420Spread in Resonant Frequency Measurement over Sample PopulationData takenby IQnfc13.00 13.20 13.40 13.60 13.80 14.00 14.20 14.40 14.60 14.80 15.00 15.20 15.40 15.60 15.80 16.00 16.20Number of DUTs TestedResonant Frequency (MHz)13.56MHzLink Frequency Most DUTs showed substantial shift from ideal 13.56MHz operating frequency This increases probability that NFC link may not consistently work in real world situations 234. High Failure Rate Found in Commercial Phones(Data taken from a sampling of NFC-enabled Smart Phones (NFC-A, Card Emulation mode), using IQnfc)100%90%80%70%60%50%40%30%20%10%0%DUT-A1DUT-A2DUT-A3DUT-A4DUT-A5DUT-A6DUT-A7DUT-A8DUT-A9DUT-B1DUT-B2DUT-B3DUT-B4DUT-B5FailureRateover100Runs1stPassFailRate2ndPassFailRateTestFailureRateData taken by IQnfcNote: Devices with high failure rate re-run to confirm results 235. Failures Can Be Traced Back to Shift in OperationSignificant shifts in resonant frequency andcoupled loss measured in those devices thatdemonstrated increased failure rates.Those DUT should have been reworked toimprove performance.CoupledReturnLossData taken by IQnfc0-0.05-0.1-0.15-0.2-0.25CoupledReturnLoss13.8 14 14.2 14.4 14.6 14.8 15 15.2COUPLEDLOSS(dB)Frequency(MHz)DUT-B1DUT-B2DUT-B3DUT-B4DUT-B50-0.005-0.01-0.015-0.02-0.025-0.0314.2 14.4 14.6 14.8 15 15.2 15.4COUPLEDLOSS(dB)Frequency(MHz)DUT-A1DUT-A2DUT-A3DUT-A4DUT-A5DUT-A6DUT-A7DUT-A8DUT-A9 236. Summary NFC must be parametrically tested in production to ensure product quality Poor user experience will damage consumer confidence in technology Pass/fail testing (as shown) is NOT a suitable method IQnfc delivers optimized NFC Analog (PHY layer) test capabilities Captures the key performance parameters that must be measured in production IQnfc is a high-throughput test solution Single insertion testing5 second typical test time Less time than needed for multi-insertion, pass/fail testing Easy deployment in factory Single Universal Test Head covers all key standards Reduced signaling to minimize need for DUT drivers Rugged design: purpose-built for the factory environment