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10-Oct 11-Oct 12-Oct 13-Oct 14-Oct 15-Oct 16-Oct
Page Views
Unique Visitors
Metric This Week (Change)
www.Army.mil
Visits 346,671 (-13,951)
Page Views 880,291 (-23,762)
Homepage Page Views 169,094 (-835)
Pages Per Visit 2.54 (+0.03)
Followers 995,850 (+9,403)
Talking About This 32,056 (+944)
Average Daily Wall Posts 94 (-2)
Average Daily Likes 6,119 (-929)
Average Daily Comments 688 (-199)
Average Daily Photo Views 0** (--) --
Daily Post Feedback 47,647 (-7,899)
Followers 98,721 (+992)
Tweets 126 (-68)
Reach (Tweets x Followers) 12,438,846 (-6,520,580)
Army Live
Visits 9,669 (+92)
Page Views 70,956 (-520)
Blog Posts 4 (-3)
Flickr
Photos Added 11 (-22)
Total Views 274,015 (-23,153)
STAND-TO!
Total Subscribers 13,895 (+19)
Avg. Weekly CTR* 9.08% (+1.73%)
Office of the Chief of Public Affairs Weekly Report: 10.10.11 – 10.16.11
Source Most Popular Post Feedback Metrics
Army.mil XM25 feedback demonstrates lethality
http://www.army.mil/article/66968
7,111 views,
1,630 Likes
Facebook 10/13 at 1100: Join us in sending birthday wishes to the U.S. Navy!
https://www.facebook.com/USarmy/posts/10150336898098558
3,458 Likes, 484 comments, 157 shares, 377,426 Impressions,
1.0% Feedback
Twitter 10/16 at 2200: 82nd Airborne Rocks out! goo.gl/MCqa6
http://twitter.com/#!/USArmy/status/125764228815667200
311 Clicks,
16 RTs
Army Live 10/13: Army Sustainability Report 2010
http://armylive.dodlive.mil/index.php/2011/10/army-sustainability-report-2010/
659 views,
22 tweets
Flickr “Media day”
http://www.flickr.com/photos/soldiersmediacenter/6237767019/
9,095 views, 9 comments,
13 favorites
STAND-TO! 10/12: Base Realignment and Closure
http://www.army.mil/standto/archive/issue.php?issue=2011-10-12
10.72% Click-Through Rate
(CTR)*
* National Government Click-Through Rate (CTR) Average is 5.4%.
TOPICS TRENDING THIS WEEK: Monday was a Federal holiday, but it was also the first day of AUSA. This brought
mixed results to traffic across all platforms this reporting week. On Army.mil, six of the top 20 articles were all featured
on the Professional Development Toolkit (www.army.mil/professional/) and reported on AUSA exhibits, panels or
ceremonies. The top two articles overall (in addition to #1, highlighted below, “Old Guard Soldiers blaze new trail”
[www.army.mil/a/67135] received 6,492 page views and 1,626 Likes) both featured strong images of Soldiers aiming
through the sites of their weapons. After last week’s extremely strong rise in new Facebook.com/USArmy followers, the
rate of adding new followers has slowed, but the number of users who un-follow (or “Unlike”) continues to be very low.
**Facebook appears to be inaccurately reporting photo views this week.
Professional Development
Toolkit & AUSA Page Views and Unique Visitors to
Army.mil/professional/
High of 736 page views
and 592 unique visitors on
Wednesday Oct. 12 – when
the site was featured on
Facebook.com/USArmy.
Low of 65 page
views and 53
unique visitors on
Sunday Oct. 16.
• 41 articles were added to
Army.mil/professional/ via CORE.
• 27 videos were added to the site.
• 486 Twitter users used the hashtag
#AUSA2011, resulting in thousands
of tweets cycling on the website.
• Army.mil visitors clicked on links to
DVIDS streaming content 260 times.
• The article listing the webcast
schedule and links
(www.army.mil/a/66955/) received
641 page views and 42 Likes.
