Open Source Business Model NoteDrupal Example

開放原始碼的商業模式筆記以 Drupal為例

v.s.

About ...

About me:

● For business：– 正努力社會企業的可能

http://netivism.com.tw

● For env：– 環境部落格理想，正在經營一批簡直不可能的共筆部落

格： http://mocoview.net

● For future：– Google 手機作業系統

Android 社群http://android.cool3c.com

About this brief

● Today not technical

● Personal perspective.

● Welcome to correct me● This is for:

– Drupaller

– SOHO

– Drupal Worker

– PHP Developer

– Open source business planner

Before: Why choose open source?

● Actually, this is very important for business:– save money is not most important 除了省成本之外 ...

– Solid code 品質良好的程式碼– Great support from global 全球支援– Global market 全球市場– Rich resources 資源充足– Movement quickly 快速的進步

http://www.flickr.com/photos/mortendk/403123801/

Before: Why, why, and why...

● Why the good program is free?● 為什麼，好用的東西不用錢？

● Why the great community support is free?● 為什麼，充足的社群支援是免費？

● Why “they” said open source won't have good quality?

● 為什麼，良好的品質，在台灣市場被濫用及貶低打壓？

● Why most business user without feedback?● 為什麼，許多使用開源做生意的，往往又不知回饋？

● Why using open source be business need to feel guilty?

● 為什麼，使用開源做生意變成另一種罪惡

Then we can start!不能再開始之前了，會被說騙錢

● Acquia– 由 drupal的創始人 Dries創辦的公司

● Lullabot– lullabot是少數長期經營 drupal相關服務 /建站的 team

● Wordpress– 是目前世界上最廣為人知的 Blog系統

-Introduce

● Drupal Founder – Dries's company● Business plan:

– Acquia Drupal

– Acquia Network

– Acquia Search

– Drupal Technical Support

– Acquia Professional Services

- Drupal 衍伸服務 , 該怎麼賺錢？

● Free: Acquia Drupal Package– Drupal third party modules

– Great theme

– Great support throught Acquia Network

● Paid: – Become Acquia partners

● 白金、金、銀等級的 Partner，在案子上互通（ Acquia並不接案）

– Acquia Network● Server renting and service provider● Technical Assistance Center

- business model

– Free for most users● 用大量免費使用者，提高服務的可靠性和品質

– Charged for someone they need further service

● 較少數的使用者，他們願意付費使用服務

– Median with customer and partner:

● 撮合廠商（ Partner），提供服務

-why it's worked? 成功與否的背後

● Challenge– Enough user?

● 有足夠的使用者族群嗎？

– Convert rate● 將免費使用者轉換成付難度頗大，很多時候甚制只有 1%

– Enough creadit to attract partners?● Partner願意加入嗎？是否有足夠的 Credit吸引他人加入？

– Community support this?● 社群是否認同？ (Acquia Drupal is all GPL)

– Founding ● 需要 $$，這樣的model才能見到長久的效果

-Why it's worked? ... continued

● Put up with challenge– Drupal have global market, have enough requirement

● 全球性的市場，擁有足夠的需求

– Dries is well know in Drupal Community and Drupallers● Dries的名聲很好， Partner很多這種Model更適合創辦者

– All is GPL, community is also have benefit from Acquia● Acquia的一個部份，也在回饋、強化 Drupal社群，因此非常容易被社群接受

– 7$M founding...● 700萬美金啊 ...

Amazing Dries's cake... http://buytaert.net/happy-fifth-birthday-drupal

- 簡介

● Jeff Robbins / Matt Westgate Founded● Drupaller/O'Relly writter / Drupal Core developer

● Spirit: Teach a men to fish himself

● They have done much about...– Book出書、 Video 影片教學、 Article 文章、 podcast

– Consulting of Big Company (MTV UK, Sony BMG一堆網站 )

Not only build web site..

● Why Drupal hard to use?– 為什麼 Drupal這麼難用？所以 Robbin做了影片教學

● Why Drupal site looks ugly– 為什麼 Drupal這麼醜？所以 Robbin的 team做了十數個

theme● 他老婆還是設計的咧，幫歐萊裡寫書 ...

● Is Drupal suitable for Enterprise?– 適合企業嗎？– 所以他們做了非常專業的 podcast ，出版，和media store

Drupal Education Media

a start -從理念There are several weaknesses often found in free and open source software (FOSS). These are usually in the area of documentation and user interface. It is often said that open source software is "made by developers for developers". We hope to break down some of those walls and provide an entry for less technical users. We hope to break through the cacophony and provide clear and understandable information and guidance. -- 2005.12.28 from lullabot blog

have some wonderful result -到成果It's official! We just inked the deal and we're cranking up our word processors. O'Reilly's first Drupal book will be Practical Drupal Drupal Jumpstart Using Drupal and it will be authored by team Lullabot! -- 2007.7.10 from lullabot blog

now -到現在！

- 成功與否的背後 ...

● 問問自己，與別人有什麼不同？● Web site constructor? Or Drupal constructor? no... education media

● 合作共生： Jeff Robbin & Dries & Kris ... 都會交換 idea

● 為什麼 drupal 6 會加強多國語言支援？都是因為 Jeff的 idea..

● 從什麼理念出發？要完成什麼？● 要改善世界的好主意！

● 把一件簡單的事情，做很好！● Video cast簡單嗎？簡單● 有人做嗎？只有他們做 ... （我也沒做 Q_Q）

http://www.flickr.com/photos/redcarpet/2177116022/sizes/o/

- Introduce

● Matt dev wordpress, then found Automattic– 改善 b2 -> wordpress -> Automattic -> wordpress.com

● Most knowable blog tool by wordpress.org– 最知名的 blog工具的Wordpress.org延伸

● Large Blog service provider in the world– 搖身一變，變身無敵燒錢 BSP

- Introduce ... continued

● 6,000,000 blog in wordpress.com● 300,000,000 users in wordpress.com per

month

-Business plan

● Free:– WordPress download is free, Licensed under GPL

● WordPress的程式是由社群所創造，並且以GPL授權釋出

– Blog service on wordpress.com● WordPress.com上面申請 Blog是免費的

● Paid: – Custom CSS 付費可以線上修改 CSS

– Custom Domain 要有自己的網址，必須付費– Ad-Free 付費後沒有廣告– Unlimited users 付費後無限共筆 blogger

- Business Model

● Advertising● Paid Users

● Anti-SPAM Service

- Challenge and Prove

● Challenge:– Bubble

● BSP is a bubble for business

– AD model not clear● Blog Ad not a good choice for

AD provider

– Money● for “free” 6M bloggers

– Confuse between W.com and W.org

● See: http://support.wordpress.com/com-vs-org/

● Fight– Large amount UV / Month

● Prove requirement

– Raised $29.5M● Wow !

– Benefit of WordPress.org● Blog not only for developer,

also for common users.● Well known over the world● Finance support● Prove of WP become BSP

concept in technical

http://www.flickr.com/photos/iamperegrino/2913018697/

Summarize... Open Source Business

● Don't afraid earn money using open source– 可怕的是沒有靈魂的營利！

● Open source business not very hard– 困難的是當遇到沒有開放精神的舵手，和錯誤的方向

● Try your best! (it's so hard...)– 為了以防懶併發做，三五好友要聚集以防懶病發作

● The spirit of your business / work– Open Source做的是「服務業」，賺的是「服務業」的錢，要做Open Source，要有服務精神

– 分享的越多，得到的也越多，合理的利潤也越多

Summarize: you can also see..

● RedHat: Successful high end model.● MySQL: On going model..

– (seems not work by Sun)

● Ubuntu: wonderful linux desktop model.

After: characters of Drupal

● Drupal is...

– Grassroot 草根的– Open! 開放心胸的（GPL）– Development 開發的

– 曾經是GSOS最多 project的 community

– Start from simple由簡單的組合開始– Small and simple can do more(tiny module, hook)

– Cooperation 合作 ( hook_orz )

– Diversity 多元文化（歐洲血統）– Not only business（）

before.....ending :P

Dries said...

● He still works on Drupal several hours a day, and said, in a self-effacing manner, that he decided to open source it because "I'm lazy." He also told us that he is overwhelmed by the success of it, and especially remembers an early Drupal conference from 2005 attracting over 40 people. "I could not believe there would be 40 people interested to fly in from all over the world--to Belgium--to attend the conference," he said. (Conferences and seminars about Drupal now go on all over the world.)

● Dries also gave us some stats on Drupal. There have been over two million downloads accounted for, and many more unaccounted for. There are 700 core contributors, which he describes as on the "same scale as the Linux kernel." There are also over 2,000 modules for Drupal. Dries emphasized that Acquia Network will offer "update services, real-time updates, uptime monitoring, support," and more.

http://www.flickr.com/photos/chrys/2329243533/

http://drupal.org.uk/elder-ones-recommend-drupal

http://www.flickr.com/photos/boris/105581628/

http://www.flickr.com/photos/nikkiana/539299323/

http://www.flickr.com/photos/mgifford/2987523747/

http://www.flickr.com/photos/charlesc/143862421/

http://www.flickr.com/photos/charlesc/136318855/

This image is from: http://www.flickr.com/photos/knowprose/1373256511/

Thank you!