Andrew Winston | @AndrewWinston Author The Big Pivot

Reimagining Our Path to the Future: The Big Pivot

#SB14sd

The Big PivotReimagining and Redesigning

Business in a Hotter, Scarcer, More Open World

Andrew WinstonSustainable Brands 2014 // San Diego, CA // June 3 , 2014

Part 1:Why We’re Here

(The Mega Challenges)

Every minute…2.2 million FB likes/comments

Every hour…6,000 hours

Every day…400MM

Every month…4,000

“Pepsi and Coca-Cola to

Remove an Ingredient

Questioned by

Consumers”New York Times

May 6, 2014

TAZREEN and Collapse

Primark, Benetton, WalMart

“Worker Deaths Raise Questions at an Apple

Contractor in ChinaNew York Times, December 11, 2013

SOURCE: McKinsey Global Institute

260

240

220

200

180

160

140

120

100

80

60

0

Turning point in price trend

World War I

Postwardepression

GreatDepression

World War II

1970s oil shock

McKinsey Commodity Price Index

“That’s in January…Imagine what it’s like there in summer

time”

PwC

“Climate change, once considered an issue for

a distant future, has moved firmly into the

present.” National Climate Assessment

May, 2014

PwC Low Carbon Economy Index

How deep does the change need to be?

Part II:The Big Pivot

Managing Mega Challenges for Profit and Innovation

“…the blinking red warning light on the dashboard for every CEO…

-- David Crane CEO, NRG

Thank you Coca-Cola!

New York Magazine's Hurricane Sandy cover, "The City and the Storm." (Photo by Iwan Baan/New York Magazine)

“…keep our stores up and running no matter how bad the weather is or who else might be down ”Walmart Executive

“Resilience”

ZERO additional cost…We have the technologies

Decoupling

Circularity

Regeneration (Beyond

Zero)

Copyright ©, Andrew Winston, The Big Pivot, 2014

Re

Fight Short-Termism

Pursue Heretical

Innovation

Set Science-Based Goals

Vision Pivot

Valu

ation

Pivo

tPartner Pivot

Change Incentives

and Engage

RedefineROI

ValueNaturalCapital

Become a Lobbyist

Build a Resilient Company

Collaborate Radically

Get Customers to Care

The Big Pivot Strategies

Re

Fight Short-Termism

Pursue Heretical

Innovation

Set Science-Based Goals

Vision Pivot

Valu

ation

Pivo

tPartner Pivot

Change Incentives

and Engage

Redefine ROI

Value Natural Capital

Become a Lobbyist

Build a Resilient Company

Copyright ©, Andrew Winston, The Big Pivot, 2014

Collaborate Radically

Inspire Customers to

Use Less

The Big Pivot Strategies

“If you want me to do things only for [ROI] reasons, you should get out of this stock” Tim Cook, Apple CEO To shareholders, February 28, 2013

ALL SLIDESAndrew Winston, 2006

Carlo Allegri/Reuters

“CVS Vows to Quit Selling

Tobacco Products”February 5,

2014Can we stop selling

products that don’t fit our

mission?

Heretical Innovation

Or aim to sell more of the things that

do?

Business Model

Re

Fight Short-Termism

Pursue Heretical

Innovation

Set Science-Based Goals

Vision Pivot

Valu

ation

Pivo

tPartner Pivot

Become a Lobbyist

Build a Resilient Company

The Big Pivot Strategies

Copyright ©, Andrew Winston, The Big Pivot, 2014

Collaborate Radically

Inspire Customers to

Use Less

Change Incentives

and Engage

Redefine ROI

Value Natural Capital

Can we collaborate

with our fiercest

competitors?

“Refrigerants Naturally”Non-HFC

Collaboration

Inspiring Consumers

“…the greatest wealth-generating opportunity of our generation.”Sir Richard Branson

REIMAGINE REDESIGN REGENERATE

#SB14sd