Securing content in a digital world

Securing content in a digital world

Nairobi, Sep 2015 Geir Bjorndal, VP Interna:onal Strategy, Sales Middle East and Africa

Contents

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About Verimatrix

Digital World in Africa market

On-Demand services

Best fit solution

Copyright ©2014 Verimatrix, Inc.

Verimatrix Profile:

© Copyright 2014 Verimatrix, Inc. CONFIDENTIAL 3

750+ Customers

45M+ Screens protected

$7Bn+ Revenue protected

7+ Years as IPTV global number one

24 Awards

100+ Deployment countries

7 Global SIs

110+ Ecosystem Partners

Revenue security solutions for multi-network, multi-screen video services

Content Owner Rela?onships

4 Copyright ©2014 Verimatrix, Inc.

Key Pay-‐TV Operator Customers

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IPTV (VOD) IPTV IPTV IPTV & OTT IPTV & OTT

IPTV & OTT

IPTV IPTV IPTV IPTV DVB-‐S / DTH

IPTV DVB-‐S / DTH DVB-‐C / Cable IPTV & OTT

IPTV & OTT

DVB-‐C / Cable

IPTV

OTT DVB-‐C / Cable

DVB-‐C / Cable DVB-‐C / Cable

OTT

IPTV IPTV

DVB-‐C/IP Hybrid

DVB-‐S/IP Hybrid

DVB-‐C / Cable; DVB-‐C/IP Hybrid; DVB-‐S/DTH & OTT

OTT

OTT

OTT

IPTV & OTT

DVB-‐C/IP Hybrid; OTT

DVB-‐S; IPTV DVB-‐C / Cable


Contents

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Digital world in Africa market


Digital World in Africa market


q Africa has a limited cable coverage q Low or non Digital cable or IPTV penetra:on

q DTT and Satellite for linear TV

q 3g and 4g for “broadband services”

q  Wireless broadband develops fast in Africa market

This makes Africa the first real wireless market


q Many countries in “developed world” make the detour via fiber

q By the end of day, all will be wireless

q End of DTT in Europe predicted to be 2030

q A\er that – all ip based over 5g(or whatever will be around)

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On Demand services using OTT

© Copyright 2014 Verimatrix, Inc.

On Demand services using OTT

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OTT is Over The Top TV, or more popular, Internet TV Internet TV is in most markets use to compliment linear TV services Tradi?onal TV operators engage in OTT to make On-‐Demand content(movies) available on their plaTorms. Main reasons: -‐  Complete offering -‐  Addi?onal revenue -‐  Reduce churn


OTT – what is needed

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q Broadband connec?on

q Content

q Playout center

q Security to protect revenue

q Connected device(STB, smartphone, tablet, pc or STB


OTT in Africa

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A growing interest for On-‐Demand services is seen in Africa market DTT + OTT seems to be an interes?ng preposi?on Broadband penetra?on is growing(4g and also fiber) Africa is catching up with Europe by cherry-‐picking best ideas And developing ideas to the next level (as the first real Wireless market) © Copyright 2014 Verimatrix, Inc.

OTT – status in Africa

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q Broadband connec?on – Growing fast due to fast rollout of 4g

q Content is available through local and interna?onal actors.

q Playout centers are established

q Security to protect revenue is available and

q Number of connected device is growing tremendously fast in the market © Copyright 2014 Verimatrix, Inc.

A new challenge OTT DRM Emerging Silos

Apple Adobe Google Microso] Amazon

Streaming format HLS. Only.

Leaving HDS, Flash Moving to HLS, DASH

DASH. Take it or leave it. Smooth Streaming. Moving to DASH

Leaving RTMP, moving to DASH

Security FairPlay Streaming

Prime:me DRM Widevine PlayReady PlayReady

Browser Safari Firefox via EME/CDM Others via direct integra:on for now.

Chrome, no 3rd party security. No plugins.

Internet Explorer. 3rd party plugins for now.

All

OS iOS, Osx All Android Chrome OS

Windows Forked Android, Support others.

Player QuickTime Proprietary HTML5 in Chrome HTML5 in Internet Explorer

HTML5, VisualOn, others

Content store iTunes No Google Play Xbox Live Amazon Prime:me, AIV

App store AppStore No Google Apps Windows Store Kindle Apps

Devices iPhone, iPad, Mac No 3rd Party Slate, Xbox, Windows phone

Kindle tablets, Kindle Fire TV, Amazon Fire phone

Analy;cs No Yes Yes No Proprietary

Chaos reigns as closed proprietary silos harden.

OTT DRM Emerging Silos Apple Adobe Google Microso] Amazon

Streaming format HLS. Only.

Leaving HDS, Flash Moving to HLS, DASH

DASH. Take it or leave it. Smooth Streaming. Moving to DASH

Leaving RTMP, moving to DASH

Security FairPlay Streaming

Prime:me DRM Widevine PlayReady PlayReady

Browser Safari Firefox via EME/CDM Others via direct integra:on for now.

Chrome, no 3rd party security. No plugins.

Internet Explorer. 3rd party plugins for now.

All

OS iOS, Osx All Android Chrome OS

Windows Forked Android, Support others.

Player QuickTime Proprietary HTML5 in Chrome HTML5 in Internet Explorer

HTML5, VisualOn, others

Content store iTunes No Google Play Xbox Live Amazon Prime:me, AIV

App store AppStore No Google Apps Windows Store Kindle Apps

Devices iPhone, iPad, Mac No 3rd Party Slate, Xbox, Windows phone

Kindle tablets, Kindle Fire TV, Amazon Fire phone

Analy;cs No Yes Yes No Proprietary

Chaos reigns as closed proprietary silos harden.

OTT – Mul?screen Support

Update for ..._05feb2015 - CONFIDENTIAL

VCAS Head-end (VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients

RF Broadcast Network

Internet/Broadband

ViewRight STB

ViewRight Connected TV

ViewRight PC/Mac

ViewRight iOS ViewRight Android

Key & control data

On-demand Content

Operator Management

Interface

Verimatrix

Mobile 3G/4G

Linear Content

Key & control data

IP Return Path Managed IP Network

3rd Party Players and DRM

Environments

Multiplexers Scramblers Modulators

Encoders Encryptors

VOD Servers

Entitlements DB SMS/

Middleware

Entitlements Database

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Widevine* (Google Chrome) )

Broadcast CSM (DVB One-way)

IP CSM (Broadcast/Multicast

& IPTV )

Adaptive CSM InternetTG (HLS)

Adaptive CSM (MPEG-DASH)

PlayReady (Smooth

Streaming)

Marlin* (DECE/UV)

VideoMark Payload Manager

(Watermarking)

Native Support

Native Support Only ONE

head end integration

Native Support

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Best fit solution


So, what is important?

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q Make sure to have a controlled plaform q Control the STBs gegng into the market q Make must carry services Free to View, not Free to air q Carefully select technology partners q Make sure to chose a security partner approved by the content providers

q Include support for “On Demand” = Internet services


How to prepare for success

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q Include support for “On Demand” services q Include the op:on to run Internet services on the STB q Wi-‐Fi or 3g/4g built in or at least

q USB port at the STB q Future success will be dependent of ability to generate “fresh” revenue

q Payment solu:ons developed in Africa also well fit for On-‐Demand services


How to prepare for the success

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q Chose a future proof technology q Yesterdays solu:on not fit for tomorrows challenges q Smart card less solu:ons more secure towards todays threats q Smart card less solu:ons more cost efficient q Choose a vendor with experience with IP q Be prepared to reach all devices

Be prepared for the future © Copyright 2014 Verimatrix, Inc.

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Thank You! [email protected]

Technology

Securing content in a digital world