Overview

• Perspective• Blog Topic• Persona• Blog Post Titles• Social Media• Stats• Recommendations• Rationale

Perspective• Importance of Internet marketing• 2,280 million users (32.7%)• Websites/micro sites• Landing pads• Apps• SEO• PPC• Banners• Email Marketing• Viral Marketing• Social Media• Games• Web 2.0 • Traffic Driving• Classifieds

Why Use it?•Effective, economic and measurable alternative to other media forms Successful Companies•Google•iTunes•Amazon

•Online advertising highest increase of advertising investment•$31.3 billion spend on online advertising in 2011

Importance of Internet Marketing

Reason for Summer Snowboarding

Persona• Snowboarders age 15 - 30• Income – low - moderate• Education – high school or

college• Work – no job, or part-time

job• Gender – Male and Female• Home life – live with parents

or renting • Hobbies – sports and exercise• Values – friends, family,

health, fun

Post Titles

Social Media

Performance

• Google Analytics• Twitter• Facebook• YouTube• Pintrest• Hubspot Grader

Blog Stats

Blogger Stats

Audience

Twitter Counter

Facebook Insights

YouTube Channel

Pintrest

Social Bookmarks

Business Review• Key Learnings• Blog – more views from people

who are targeted (FB)• Facebook –Post continuously on

ALL referral websites (FB, Twitter)

• Twitter – more followers after sharing or tagging others

• YouTube – views and subscriptions on uploaded videos

• Pintrest – post interesting pictures from each post

• Social Bookmarks – Post each page

Indicated Actions•Blog - Titles, tags and content •Facebook - Tag, post, share and Tag•Twitter - #hashtag related companies or people, link to blog•YouTube - Upload YOUR OWN videos, link to blog, share•Pintrest - Pin interesting pics direct from blog•Keep posting newsworthy posts on bookmarks

Recommendations

• Website – Yes, recommended• Blog – I made changes to the post titles to be a

little bit more interesting• SEO – Tagging/keywords, Interesting titles,

domain name, optimize content, easy to navigate through

• Display Ad – Ads with pictures • Email – professional, newsworthy, informative,

not spam, unsubscribe button

1. Snowboardermag.com2. Twsnow.com• Sbcmedia.com• Sbcwomen.com• Sbcresortguide.com

6. Highcascade.com7. windells.com8. Campofchampions.com9. Sassglobaltravel.com10. Yobeat.com

PPC Ads and Display Ads

PRA press release will informreaders of the existence of

your website or blog and letthem know what’s

Important or newsworthy.

E-Mail Marketing

An E-mail campaign should offer the reader something that will drive them to your website.

E-mails should have a visual appealand text that gets to the point but also entices the reader to “learn more”.

E-mails should be consistent with yourwebsite or blog for more appeal and less confusion.

Mobile Marketing

Mobile apps for your website or blogshould be simple to use as well aseasy to navigate through.

Visuals and bold titles help readers to find their way around easy.

Keep the app consistent with your blog or website.

Thanks for listening!

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