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The proposal of the viral model of information which is considering social media interactivity

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2Tokyo City University    Systems Information Engineering

Contents

3Tokyo City University    Systems Information Engineering

Research Background ~Consumer Side ~

Figure 1: Changes in the users of SM in Japan (10 - 11)

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Research Background ~Company side ~

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Purpose of this Research

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Result of Analysis ~ Similarity of SM ~

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Labeling the SM Types

8Tokyo City University    Systems Information Engineering

Behavior of the Recipient Information

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Behavior of the Recipient Information

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Analysis of the Facebook pages

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Set the Probability Hierarchy Transition

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Set the Probability Hierarchy Transition

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Set the Probability Hierarchy Transition

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Set the Probability Hierarchy Transition

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Set the Probability Hierarchy Transition

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Statistical Test about Linguistic & Nonlinguistic Info

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Extraction of Keywords prompting behavior

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Assumption Output ~ Using SEM analysis ~

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Conclusion

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Future tasks

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References

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Questions & Answers

Q&AI’m happy to answer your questions!

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Definition about the SM and SNS

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Definition about the VIRAL & Ex.

Empathy!

Buy!!

Diffusion

Case Study

1. Spreading of BAD Rumors at the time of the Earthquake

2. Obituary of bin Laden

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Companies Purposes of the SM

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Changes of the SNS by the trend

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Variation in the number of samples

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Details of the Probability Transition Hierarchy

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Concrete data used in correspondence analysis

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Result of Morphological Analysis

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Assumption Output ~ Concern about Ties ~

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Novelty & Usefulness of Research

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About Morphological Analysis