The Why and How of Multi-Author Blogging

Kyle Judkins

Why Multi-Author?

Cons

• Loss of Control

• Loss of Voice

• Share the Wealth

• Become an Editor

• Become a Manager

Pros

• More Content

• Expand Topics

• Increased Network

• Become an Editor

• Become a Manager

My Journey to Multi-Author

My Journey to Multi-Author Skilled, not talented

Built while freelancing

Reinvested revenue

Hired just about anyone

Stopped freelancing

The How of Multi-Author

The How of Multi-Author The Models

Partner(s)

Revenue share

Hire authors

The How of Multi-Author Finding Authors

Post on your own blog

Job boards – Problogger

Guest Blogging - MyBlogGuest, BloggerLinkUp

Look for passion

Turnover will happen

The How of Multi-Author Paying Authors

Starting pay

Reinvest freelance or blog revenue

Invest your own money

Taxes

Build a Template

Create an onboarding letter

Grow your authors

Onboarding Authors

Create writing guidelines

Onboarding Authors

Collaboration Google Docs

Facebook Groups

Authors stay longer, but it takes work

Multi-Author Plugins Edit Flow

Calendar Editorial Comments

User Role Editor

Audit Trail

Resources http://bit.ly/Multiauthor

This Presentation

Payroll Example

New Writer Template

Writing Guidelines

Questions?

Kyle Judkins

www.StartingUpWordPress.com

www.LostInTechnology.com