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Can your tribe survive?Some observations on the life cycles of online communities
Kris M. Markman, Ph.D.University of Memphis
Tribe Camp Memphis 2010
What is a community?
What is a community?Is it a place? a social group?
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
communities of interest
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
communities of interest
communities as networks
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
communities of interest
communities as networks
Communities of practice
Communities of practice
mutual engagement
Communities of practice
mutual engagement joint enterprise
Communities of practice
mutual engagement joint enterprise
shared repertoire
Communities of practice
mutual engagement joint enterprise
shared repertoire
Communities of interest
Communities of interest
Communities of interest
Communities of interest
Differ in the “style by which they are imagined”
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
temporal structure
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
temporal structure
system infrastructure
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
temporal structure
system infrastructure
participant characteristics
Communities as networks
Communities as networks
Supportive, sociable relations that provide a
sense of belonging
Why do communities (sometimes) fail?
Why do communities (sometimes) fail?
Internet is not inherently democratic
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Lack of authenticity may erode trust
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Lack of authenticity may erode trust
Conflicting/changing values, norms, visions
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Lack of authenticity may erode trust
Conflicting/changing values, norms, visions
Object of interest is no longer interesting
Helping communities thrive
Helping communities thrive
Moderators/facilitators/coordinators
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Sense of identity (“we-‐ness”)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Sense of identity (“we-‐ness”)
Uniqueness of contributions
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Sense of identity (“we-‐ness”)
Uniqueness of contributions
Goals and co-‐opetition
