Using Social Media to Promote In-Store Events

Annie TranSocial Media Strategist at Tailbase

www.tailbase.com

What to Expect• Social Media & Your Business• What is a “Social Customer”?• Benefits of a Social Event• The Anatomy of a Social Event• What you need for a successful event

Is your business using Social Media?

Social Media & Your Business• 2 out of 3 social media users believe Twitter influences

purchases• 36% of users post brand-related content• Customers who engage with companies over SM spend

20% to 40% more with those companies than other customers

In One Minute Online…• Over 100,000 Tweets on Twitter• 685,478 Posts on Facebook• 2,083 Foursquare Check-ins• 347 new WordPress Blog Posts• 3,600 New Instagram Photos

What if some of those posts, pictures, or check-ins were about YOUR

business?

What is a “Social Customer”• Learns about products through SM channels• Interact with brands online• Seek advice from their ‘followers’ • Chronicles their purchases and experiences

What about negative social customers?

Only 8% of all brand-related word-of-mouth conversation is negative.

66% are positive15% are mixed

11% are neutral

What is your Social Media Strategy? • Who are you targeting?• Where are you targeting?• How are you reaching them?• What type of return are you looking for?• How can you get them to your store?

Body Copy can go here.

Creating a Social In-Store Event• Plan• Integrate• Invite• Interact• Analyze• Follow-Up

Why a Social Event? • Get new customers in the store• Create buzz about your business• Learn about your customers• Build your online network

What Does a Social Event Look Like?

Planning the Event• Type of Event• Resources Available• Goal

Integrating Social Media • Facebook Events• Twitter Hashtag • YouTube Video• Blog Post

Inviting Your Audience• Interact with prospects • Look for potential groups• Target keywords• Reach out to other businesses • Create the buzz • RSVP

During your event…

• Encourage social media activity• Hashtag, Check-Ins, Instagram Photos, blog posts

• Interact with your audience online and offline• Get to know your customer

After your event…• Analyze your social reach online • Read the posts about your event• Continue the chatter • Create excitement for the next event

Learn from each and every event.

Case Study: Gibson Sound & Vision

The Event• Community Wine & Cheese for 57th Anniversary• Wednesday Evening, after closing hours • Twitter, Facebook & FourSquare Integration

The Result• Increased web traffic by 500% on event day• 119,628 Twitter accounts reached• 435,893 total impressions

But most importantly….

Let’s TalkTailbase Booth # 1425

Email: atran@tailbase.comTwitter: @_AnnieTran

LinkedIn: Linkedin.com/anniettran

Slides are available for download at: www.tailbase.com