VERİNİZİN DÜNÜ, BUGÜNÜ, YARINI - MDSAP

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SAP FORUM ANKARADijital Ekonomi Çağı• Dijital Türkiye • Dijital Vatandaş

Verinin Dünü, Bugünü, YarınıKonuşmacı Adı : Ilker TaşdemirFirma Adı : MDS ap Tech

© 2016 SAP AG or an SAP affiliate company. All rights reserved. 2

Gündem

• MDS ap Tech Şirket Tanıtımı

• Verinin Dünü, Bugünü ve Yarını

• Basarı Hikayeleri

• Q&A

MDS ap Tech


Eastern Europe

Middle EastAfrica

45+ years of Experience in IT (Since 1967) 4500+ Employees in 30 countries across 3 continents 150+ companies unified under the group 100+ top resellers awards from global IT Leaders A 3.5 billion USD Leader offering stability & high Integrity in Technology &

Solutions SAP Partner Centre of Excellence

MDSap Tech Overviewa MIDIS Group Company

Over 21 Years of in depth experiences helping customers Manage, Integrate, Analyze and Mobilize Business Mission critical Data across the enterprise; Exceptional track record providing Turnkey IT Solutions across Turkey, Middle East & Europe.

A Unique Partnership with SAP; Implementing Excellence; Optimizing Application Management

Strategic long term partnerships with our customers; Focusing on Customer Satisfaction and Technology Innovation

Help customers better use their data assets to improve business performance and make smarter decisions


MDS ap TechOur Offices

Riyadh - Saudi ArabiaAl Anouf Building - Malaz - 1st Floor, Al Ihsa’a St.P.O. Box 295903 - Riyadh 11351Tel: +966 1 479 7623

KuwaitDar Al-Awadh Mall - 2nd floor / IO CenterAhmed Al Jaber Street - SharqP.O. Box 29927 - Safat 13160Tel: +965 2232 2926

Abu Dhabi - UAEOffice No. 021, Gibca Building, Khalifa StreetP.O. Box 45652, Abu DhabiTel: +971 2 6275911

Dubai - UAESuite 358, Building 17, Dubai Internet CityP.O. Box 62631, DubaiTel: +971 4 3914391.

Beirut - LebanonBerytech Technological Pole - ESIB-Mar RoukozP.O. Box 116 - 5004 - BeirutTel: +961 4533 162

Istanbul - TurkeyNurol Plaza, Buyukdere Cad. No:257 Kat:1234398 Maslak, IstanbulTel: +90 212 3512730

Ankara - TurkeyBilkent Plaza A-3 BlokNo:48 Bilkent - AnkaraTel: +90 312 266 33 00.

Prague - Czech RepublicV Parku 2326/18148 00 Praha 4 ChodovTel: +420 2840 00711

Warsaw - Polandul. Woloska 5 Taurus Building02-675 WarszawaTel: +48 2221 25429

Budapest - HungaryZáhony u. 7., Graphisoft Park C Building1031 BudapestTel: +361 4303 500

Bratislava - SlovakiaApollo Business Center II, Block CPrievozská 4B821 09 BratislavaTel: +421 2323 32501.


Powered by SAP HANA

MobileAnalytics CloudDatabase & Technology

Applications

MDS ap TechOur Practices

Our Practices are designed tohelp your business run better.


EPM International is a leading provider of full life cycle services for Enterprise Performance Management (EPM).

It brings together eight leading BPM consultancies with operations in twenty countries and over 400 EPM consultants.

1. PwC and ShifIn Partners have some of the most experienced consultants in the field of strategy execution, Business Advisory & innovation worldwide with strong experience in the GCC region

2. MDS ap focuses on delivering world-class integrated solutions including Data Management, Enterprise Performance Management EPM, Group Finance, Analytics (including Real-time Analytics), Mobility per Industry.

3. All together we provide the technological know-how, bring the methodology expertise and the capabilities building experience

MDS ap TechOur Strategic Partnership


Research and StudiesAlong with our EPM-i network, MDS ap is participating to research and market

intelligence studies to know the latest trend and best practices in the field of

Enterprise Performance Management in order to bring to your organizations the

best practices

Training and Certification MDS ap along with its EPM-i members offer an array of educational

and training opportunities to help your organisation improve its Performance Management and innovation capabilities

A successful implementation of SAP© enterprise performance management (EPM) solutions, depends on relevant, timely training for your project team, administrators and users. Our EPM Academy sets the industry standard in quality curriculum, with course content developed by top field experts.

We offer both standard and customized courses online or onsite

MDS ap TechOur Innovation Capabilities


http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.freelogovectors.net/turkcell-vektorel-logosu-cdr-ai-files/&ei=xmWRVJ_qD8vLygOXxoKIBw&bvm=bv.82001339,d.bGQ&psig=AFQjCNH2QTkai1PCZPS2gPZKt1AzxYUL9w&ust=1418901510156828

http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://webrazzi.com/2013/01/11/teb-girisim-evi-aciliyor/&ei=MGeRVLzZN4baPcbcgYgN&psig=AFQjCNFi9RMpwi2eocyjAh0UPOvusukkfw&ust=1418901678465714

http://www.google.com.tr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.sistemakustik.com/biten-isler&ei=ALrUVNfxCcLuUpTBgpAF&bvm=bv.85464276,d.d24&psig=AFQjCNFViUIYqzvvWM-t5h78X_nlDW8ivw&ust=1423313795867416

http://www.yapikredi.com.tr/Default.aspx


Rich Ecosystem

http://www.bradmark.com/index.html

Verinin Dünü, Bugünü, Yarını


Verinin Kısa Tarihcesi*C 18,000 BCEHumans use tally sticks to record data for the first time. These are used to track trading activity and record inventoryC 2400 BCEThe abacus is developed, and the first libraries are built in Babylonia300 BCE – 48 ADThe Library of Alexandria is the world’s largest data storage center100 AD – 200 ADThe Antikythera Mechanism – the first mechanical computer – is developed in Greece1663John Graunt conducts the first recorded statistical-analysis experiments in an attempt to curb the spread of the bubonic plague in Europe1865The term “business intelligence” is used by Richard Millar Devens in his Encyclopaedia of Commercial and Business Anecdotes1881Herman Hollerith creates the Hollerith Tabulating Machine which uses punch cards to vastly reduce the workload of the US Census.

*Kaynak: Bernard Marr, author of Big Data (Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance)


1926

Nikola Tesla predicts that in the future, a man will be able to access and analyze vast amounts of data using a device small enough to fit in his pocket.

1928

Fritz Pfleumer creates a method of storing data magnetically, which forms basis of modern digital data storage technology.

1944

Fremont Rider speculates that Yale Library will contain 200 million books stored on 6,000 miles of shelves, by 2040.

1958

Hans Peter Luhn defines Business Intelligence as “the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.”

1965

The US Government plans the world’s first data center to store 742 million tax returns and 175 million sets of fingerprints on magnetic tape.

1970

Relational Database model developed by IBM mathematician Edgar F Codd. The Hierarchal file system allows records to be accessed using a simple index system. This means anyone can use databases, not just computer scientists.

1976

Material Requirements Planning (MRP) systems are commonly used in business. Computer and data storage is used for everyday routine tasks.

1989

Early use of term Big Data in magazine article by fiction author Erik Larson – commenting on advertisers’ use of data to target customers.

1991

The birth of the internet. Anyone can now go online and upload their own data, or analyze data uploaded by other people.

1996

The price of digital storage falls to the point where it is more cost-effective than paper.

1997

Google launch their search engine which will quickly become the most popular in the world.

Michael Lesk estimates the digital universe is increasing tenfold in size every year.

1999

First use of the term Big Data in an academic paper – Visually Exploring Gigabyte Datasets in Realtime (ACM)

First use of term Internet of Things, in a business presentation by Kevin Ashton to Procter and Gamble

Verinin Kısa Tarihçesi


2001Three “Vs” of Big Data – Volume, Velocity, Variety – defined by Doug Laney

2005

Hadoop – an open source Big Data framework now developed by Apache – is developed.

The birth of “Web 2.0 – the user-generated web”.

2008Globally 9.57 zettabytes (9.57 trillion gigabytes) of information is processed by the world’s CPUs.

An estimated 14.7 exabytes of new information is produced this year.

2009The average US company with over 1,000 employees is storing more than 200 terabytes of data according to the report Big Data: The Next Frontier for Innovation, Competition and Productivity by McKinsey Global Institute.

2010Eric Schmidt, executive chairman of Google, tells a conference that as much data is now being created every two days, as was created from the beginning of human civilization to the year 2003.

2011The McKinsey report states that by 2018 the US will face a shortfall of between 140,000 and 190,000 professional data scientists, and warns that issues including privacy, security and intellectual property will have to be resolved before the full value of Big Data will be realised.

2014Mobile internet use overtakes desktop for the first time

88% of executives responding to an international survey by GE say that big data analysis is a top priority.



2016 - ~• Every 2 days we create as much information as we did from the beginning of time until 2003.

• Over 90% of all the data in the world was created in the past 2 years.

• It is expected that by 2020 the amount of digital information in existence will have grown from 3.2 zettabytes today to 40 zettabytes.

• The total amount of data being captured and stored by industry doubles every 1.2 years.

• Every minute we send 204 million emails, generate 1,8 million Facebook likes, send 278 thousand Tweets, and up-load 200,000 photos to Facebook.

• Google alone processes on average over 40 thousand search queries per second, making it over 3.5 billion in a single day.

• Around 100 hours of video are uploaded to YouTube every minute and it would take you around 15 years to watch every video uploaded by users in one day.

• If you burned all of the data created in just one day onto DVDs, you could stack them on top of each other and reach the moon – twice.

• AT&T is thought to hold the world’s largest volume of data in one unique database – its phone records database is 312 terabytes in size, and contains almost 2 trillion rows.

• 570 new websites spring into existence every minute of every day.

• 1.9 million IT jobs will be created in the US by 2015 to carry out big data projects. Each of those will be supported by 3 new jobs created outside of IT – meaning a total of 6 million new jobs thanks to big data.

• Today’s data centers occupy an area of land equal in size to almost 6,000 football fields.

• Between them, companies monitoring Twitter to measure “sentiment” analyze 12 terabytes of tweets every day.

• The amount of data transferred over mobile networks increased by 81% to 1.5 exabytes (1.5 billion gigabytes) per month between 2012 and 2014. Video accounts for 53% of that total.

• The NSA is thought to analyze 1.6% of all global internet traffic – around 30 petabytes (30 million gigabytes) every day.

• The boom of the Internet of Things will mean that the amount of devices connected to the Internet will rise from about 13 billion today to 50 billion by 2020.

• 12 million RFID tags – used to capture data and track movement of objects in the physical world – had been sold in by 2011. By 2021, it is estimated that number will have risen to 209 billion as the Internet of Things takes off.

• The big data industry is expected to grow from US$10.2 billion in 2013 to about US$54.3 billion by 2017.



What’s the Limit of Big Data?

*Kaynak: Borat


HobbyistByte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : AN EARTH SIZE RICE BALL!

Let’s Look at it Differently


Desktop

HobbyistByte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : AN EARTH SIZE RICE BALL!



Desktop

Hobbyist

Internet

Byte : one grain of riceKilobyte : cup of riceMegabyte : 8 bags of riceGigabyte : 3 Semi trucksTerabyte : 2 Container ShipsPetabyte : Blankets ManhattanExabyte : Blankets west coast statesZettabyte : Fills the Pacific OceanYottabyte : AN EARTH SIZE RICE BALL!



Desktop

Hobbyist

Internet

Big Data







Desktop

Hobbyist

The Future?

Internet

Big Data



2008

NSA's 1,500,000 square foot data center being built outside Salt Lake City will be the first facility to house a yottabyte of data

2012

18,000 BC

1991

1928


Big Data is not about the size of the data,it’s about the value within the data.


People are living online and we all are expressing our attitudes, likes and dislikes, our opinions and perspectives.

We are generating huge amounts of data.Data with a lot of information

…and a lot of noise

Our society is leaving behind a digital

footprint.


The ability to hear the signalfrom the noise is the key…

to unlocking the human conversation that is taking place around us.


Listening to this conversation can lead us to…

Facebook shares684,478

Apple app download47,000

Email messages204,167,667

Google queries2,000,000

Facebook likes34,722

Consumers spend$272,070


Unexpected Discoveries

57% of the buying process is completed before a first interaction with sales.

Digitally Connected79%

of customers spend at least 50% of total shopping time researching products online

Socially Networked53%

of customers abandoned an in-store purchase due to negative online sentiment.

Better Informed59%

of customers are willing to try a new brand to get better customer service.

2.4 BILLION brand-related conversions happen online everyday.

Başarı Hikayeleri


General Directorate Of National Property Reporting Solution

About General Directorate Of National Property Location: Turkey Industry: Government Products and Services: Branches Web Site: www. milliemlak.gov.tr SAP Solutions and Services: SAP IQ,

SAP ASE, & SAP Business Objects

Challenges and Opportunities Disparate sources leading to inconsistent

reporting Major Manageability problems of the

growing data size Integrate workflow between planning

system and functional areas

Objectives Improving the effectiveness of enterprise

data Warehouse while reducing its cost Manage the data growth Build a BI platform to meet MIS &

Regulatory Reporting needs

Improve quality and reliability of data

Implementation Highlights Carried out the end to end implementation

from design, build, test to go live, training and support.

Implemented a Single Sign-on Robust Security Framework

Data displayed in the report filtered according to user.

Reports consumed by all State MIS based Mobile reports for use on smart

phones Reports utilizing GIS Data from various

servers for map based visualization and dashboards

TOP BENEFITS ACHIEVED

3000+Business Users Access

450+Reports Manages the public properties

and properties needed to be transferred to the State, in accordance with national interests, effectively and efficiently, in cooperation with other institutions by taking into consideration of scientific and social developments.

Carries out the transactions regarding the immovables of the Treasury and State in cooperation with the other public institutions when required.


Turkish Tax Inspection Board Reporting Solution

About Turkish Tax Inspection Board Location: Turkey Industry: Government Web Site: www.vdk.gov.tr SAP Solutions and Services: SAP ASE,

SAP IQ & SAP RS

Challenges and Opportunities Poor reporting performance with time

consuming manual intervention Improve tracking and reporting of

performance tax auditors Lack of timely and accurate Reporting Need for self-services reporting & self

service Analytics

Objectives To improve the vital operation analytics

interfaces and the overall reporting performance

To provide and easy & secure access to data for business user self services & ad-hoc reporting

Build a BI platform to meet MIS & Regulatory Reporting needs

Implementation Highlights Carried out the end to end implementation

from design, build, test to go live, training and support.

Implemented a Single Sign-on Robust Security Framework

Automated reports to run on every day ‘n order to structure historical reports for comparative purposes


100x Faster reporting & better querying

performance

100%Solution & Project ownership by IT

Team

54+MIS reports & Automation

Plan and execute tax audits

Carry out official investigations and inspect fiscal bodies

Combat with underground economy, corruption and money laundering

Efficient and effective tax audits

Combating with underground economy, Fighting off corruption and fraudulent activities

Increasing efficiency in the inspection of fiscal bodies


Halk Sigorta EDW Solution

About Halk Sigorta Location: Turkey Industry: Insurance Products and Services: headquarter &

branches Web Site: www. halksigorta.com.tr Employees: over 200 SAP Solutions and Services: SAP IQ,

SAP Power Designer, & SAP Business Objects

Challenges and Opportunities Issues in security protocols of Production

Servers Versioning problems in SDLC

Management Participation of Business Units to the

project Management of additional requests Vague user requests Resource planning

Implementation Highlights High performance in analytic queries by

Sybase IQ. Decrease of human resources in report

preparation Performance increase on source system

because of lowering/removing reporting load on operational db

‘Single version of truth’ by datawarehouse. Automation of report delivery by

schedulers Control of data security Consolidated metrics and dimensions. ODS layer for ‘Ad-Hoc’ reporting. Single platform for MIS,CRM,Legal

Reporting and Data Mining purposes


Faster reporting & better querying performance

DWH Reports Automation

High Data Compression

Significant increase in Business Users self service reporting and querying vital business information by accessing the Enterprise data warehouse

Halkbank association. % 89,18

Named «Birlik Sigorta» in 1958, Named «Halk Sigorta» in 2010

Halk Sigorta A.Ş. operates in Elementary Insurance sector by wide distribution channels : total 1536 agency and call center ( 890 as Türkiye Halk Bankası, 646 as private )

In 2014; Market Share % 2,37


Halk Emeklilik EDW Solution

About Halk Sigorta Location: Turkey Industry: Insurance Products and Services: headquarter &

branches Web Site: www. halkemeklilik.com.tr Employees: over 300 SAP Solutions and Services: SAP IQ,

SAP Power Designer, & SAP Business Objects

Challenges and Opportunities Changes in user requests (Project phase

and scope management) Internal Communication Glossary Usage New system – Old habits

Implementation Highlights Corporate reports that are daily auto-

updated and distributed via email (xls,pdf) Much faster access to data Increased data reliability Enterprise Business Glossary ( Universe ) Mobile Business Intelligence Usage Eliminating possible manuel errors Increasing productivity and efficieny of

Analysts (Ad-Hoc) Single business intelligence platform for

accessing to common information access in the enterprise

Infrastructure for next projects....


Faster reporting & better querying performance

DWH Reports Automation

High Data Compression

Significant increase in Business Users self service reporting and querying vital business information by accessing the Enterprise data warehouse

Halkbank association.

In 1998 named «Birlik Hayat», in «2010» named «Halk Hayat ve Emeklilik»

In 2012, licensed for Private Pension System and operates both in Private Pension System and Life Insurance sectors.

In May 2015; 5,3% Market share based on number of customers in Private Pension System

In March 2015; 12,5% Market share in Life Insurance sector


In 2011 RTA requested a POC and in 2012 chose SAP IQ to help facilitate and speed up the analytical and statistical reporting requirements & Performance.

RTA Improves their Key Operational Reporting and Analytics About Road and Transport Authority The Roads and Transport Authority (RTA) is

the government body responsible for all transport solutions in Dubai including Road, Public Transport and the waterways. Currently they are undertaking some of the biggest development projects in the world, including the new Dubai Metro.

Location: Dubai, UAE Industry: Local Government Web Site: www.rta.ae SAP Solutions and Services: SAP IQ Scope: EDW Platform for Reporting and

Analytics Integrator: MDS AP

Challenges and Opportunities Unable to generate timely reporting and

Analytics to support key business operation decisions

Poor reporting performance with time consuming manual intervention

Major Manageability problems of the growing data size

Objectives To improve the vital operation analytics

interfaces and the overall reporting performance

To manage data growth by providing compression options with a fast & robust querying platform

To provide and easy & secure access to data for business user self services & ad-hoc reporting

To migrate all existing RTA reports without major changes & to optimize their performance

Implementation Highlights Carried out all key phases of the

implementation; including design, build, test and roll-out training and support

streamlined the processes of using the new DW system, with total project duration of 3 months.


84%Data Compression

2800xBetter performance than existing

Oracle Enterprise Data Warehouse

100%Project ownership by RTA Team

http://www.rta.gov.ae/


Emirates NBD improves the effectiveness of EDW with SAP & MDS apAbout Emirates NBD Location: Dubai, UAE Industry: Financial Services Products and Services: Retail, Corporate and

Investment banking Total Assets: $ 93 billion Employees: 9,000 Web Site: www.emiratesnbd.com SAP Solutions and Services: SAP IQ and

SAP Power Designer Scope: EDW platform Integrator: MDS ap


1Server required, down from 8

2Minutes average time required to

traverse 5 years of data

250Analysts regularly & Easily accessing

the new Enterprise data warehouse

63%Data Compression

100xBetter performance with 15% of

existing CPU resources

Challenges and Opportunities Bank’s size and rapid growth leading to

extensive accumulated data size reaching 14TB at that time.

Extensive Analysis on this huge data to support business decision

Existing DB software employed was not keeping up with the complexity

Delays of up to 5 hours in receiving vital reports

Expensive & unsuccessful investments in strengthening the hardware infrastructure landscape

Objectives Improving the effectiveness of Enterprise

data Warehouse while reducing its cost Manage the data growth Provide ad-hoc access to the entire

datasetImplementation Highlight Successful Implementation including

design, build, test and roll-out trainings and support.

Migrated 3000 ETL jobs Migrated 30,000 tables Migrated 2000+ reports

Emirates NBD, the largest banking group in the Middle East in terms of assets, was formed on 16 October 2007 when the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore

Q&Aİletişim Bilgileri:

Ad Soyad : Ilker TasdemirÜnvan : Group Director, PS&SAdres : [email protected] Numarası : +90 532 549 93 92

© 2016 SAP AG or an SAP affiliate company. All rights reserved.

Teşekkürlerİletişim Bilgileri:

Ad Soyad : Ilker TasdemirÜnvan : Group Director, PS&SAdres : [email protected] Numarası : +90 532 549 93 92