ITB Berlin, 10.03.2016

Managing tourism in times of crisisThe case of Greece

George DrakopoulosPresident & CEO tourism generis

Special Adviser, UNWTO

Int crisis 2008-2009

Interna3onal Arrivals Δ 2009-2008World -4.2%Europe -5.7%Greece -6.5%

GR-Basic figures 2008-2015

2008 2015 ΔGDP (bi Euros) 242 176 -27%

GR-Basic figures 2008-2015

2008 2015 ΔGDP (bi Euros) 242 176 -27%

Int Arrivals (mi) 15.9 23.6 +48%Int Receipts (bi Euros) 11.6 14.2 +22%

GR-Basic figures 2008-2015

2008 2015 Δ%GDP (bi Euros) 242 176 -27%

Int Arrivals (mi) 15.9 23,6 +48%Int Receipts (bi Euros) 11.6 14,2 +22%

TT % contribu-on to GDP(2014)Direct 5.9% 6.9% +17%

Total 16.8% 17.3% +3%

GR Employment (000)

2008 2014 ΔJobs

(all sectors) 4,595 3,535 -23%

Total Travel & Tourism 854 700 -18%

Direct Travel & Tourism 361 340 -6%

Thank God???

Political consensus

Planning for the future

Heavy Investment

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More investmentNo of Hotel Beds

2008 2015 Δ

Total 715,855 779,118 8,8%

5* & 4* 262,364 319,930 22%

VISA facilitation

Solidarity PR

Social media hot

Social media hot

Social media hot

Social media hot

1993-2014, ups & downs

1993

1994

1997

1998

1999

2000

2001

2005

2006

2007

2010

2011

2012

2013

2014

1995

1996

2002

2003

2004

2008

2009

decade balance

decade yrs up yrs down

2001-2010 5 5

2002-2011 5 5

2003-2012 5 5

2004-2013 6 4

2005-2014 7 3

2006-2015 8 2

Conclusions here(recommendations next slide)

•  Long term plan reference•  Proac-ve to the media

•  Invest in marke-ng research•  Segmenta-on of everything•  Create PPP structures