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Courtesy in the Amsterdam Night Life Andreas, Ola, Simon, Ziortza, Thomas, Ana Maria

Presentatie Social Safari 2011 Amsterdam Courtesy

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Short presentation on Social Safari 2011 case of Amsterdam Courtesy on Leidsplein and Rembrandplein - Talking Square as NEW concept on cpmmunity building and organizing.

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Page 1: Presentatie Social Safari 2011 Amsterdam Courtesy

Courtesy in the Amsterdam Night Life

Andreas, Ola, Simon, Ziortza, Thomas, Ana Maria

Page 2: Presentatie Social Safari 2011 Amsterdam Courtesy

Case & Question

Page 3: Presentatie Social Safari 2011 Amsterdam Courtesy

Case & Question “The case of the city of Amsterdam concerns

the roughening and the lack of courtesy in the city, especially on the Rembrandtplein and Leidseplein during nightlife.”

Question: “How can we reduce nuisance and violence on and around the squares at night?”

Focus: “The participants are urged to look for solutions from within society.”

Page 4: Presentatie Social Safari 2011 Amsterdam Courtesy

Analysis Research: asking visitors, bouncers and bar-

owners on the square about their experience.

Vision: Ideal Square

Findings: the ideal square is a combination of a good design and an attractive programme.

Page 5: Presentatie Social Safari 2011 Amsterdam Courtesy

What Strategy to follow?

Restrictive measures are more likely to lead to negative responses.

Vs.

We should focus on a positive approach in order to invoke positive responses.

Page 6: Presentatie Social Safari 2011 Amsterdam Courtesy

Reframed question How can we stimulate positive behaviour in

order to prevent violence and nuisance on and around the squares at night?

Concept:

Key factor: Enabling and connect people to contribute and make the square a better place

Page 7: Presentatie Social Safari 2011 Amsterdam Courtesy

Talking Square concept

TS takes behaviour, experiences and

opinions of all stakeholder/users/visitor

s as starting point

Program is most important

Design/ Maintenance

Which means

Then

Good Design

Proper Maintenance & Safety

Nice Program

Typical Public Domain Talking Square (TS)

Page 8: Presentatie Social Safari 2011 Amsterdam Courtesy

Prototype – Offline - Twister

Page 9: Presentatie Social Safari 2011 Amsterdam Courtesy

Prototype – Offline – String of Hearts

Page 10: Presentatie Social Safari 2011 Amsterdam Courtesy

Proto-type – Offline – Round table

Page 11: Presentatie Social Safari 2011 Amsterdam Courtesy

Prototype – Offline – Quotes

Page 12: Presentatie Social Safari 2011 Amsterdam Courtesy

Prototype – Offline – Graffiti Art

Page 13: Presentatie Social Safari 2011 Amsterdam Courtesy

Prototype – Online

Facebook Fanpage: www.facebook.com/talkingsquare

The first Square on: @talkingsquare

Page 14: Presentatie Social Safari 2011 Amsterdam Courtesy

What did we learn? People like contributing in a fun way to a

positive ambiance on the square

People will contribute and connect when enabled to do so

Karma

We need this community to form an immune system that improves behaviour

Page 15: Presentatie Social Safari 2011 Amsterdam Courtesy

Recommendations

start building an organization (as in community)

start gathering data on experiences of stakeholder, users and visitors

use a "kwartiermaker" (as in pre-projectmanager) to coordinate start-ups

Page 16: Presentatie Social Safari 2011 Amsterdam Courtesy

Short term actions

Set-up research with universities and school on experiences and behavior on Amsterdam squares

Set-up for organization (community) of Talking Square

Set-up for communication strategy on TS Do quick wins (quick fixes) Search for kwartiermaker

Page 17: Presentatie Social Safari 2011 Amsterdam Courtesy

Medium term actions Start kwartiermaken Start research on experiences and behavior Fix design and maintenance problems (bike

parking, routings, toilets, garbagecans) Start organization (community) that takes

responsibility on program and activities Start activities wrt TS Start organizing funding (for

program/activities, including crowdfunding) Start communication on TS Start building on common and shared vision of

TS

Page 18: Presentatie Social Safari 2011 Amsterdam Courtesy

Long term actions

Fix possible mismatches stakeholders (including municipality) on strategy and actions TS

Present shared vision of TS Enlarge organization (community) Make more program and activities Bring in more funding, also from stakeholders 

Page 19: Presentatie Social Safari 2011 Amsterdam Courtesy

So what now?