Entertainment

Shine like a starEntertainment

SeoulShine like a star

Hallyu Of�cial Tourist Guide

Hallyu Of�cial Tourist Guide

Key to SymbolsAccommodation

Museum / Exhibition Hall

Performance Hall

Shopping

Tourist Information Center

Restaurant

Police Station

Post Office

Embassy

Hospital

Bank

School

University

Theater

Club

Opening Hours

Location

InquiriesWebsite

Publishing Date Fabruary 2014

Published by Seoul Metropolitan

Government, Tourism Business Division

Planning and Production aCreatvie

Design aCreatvie

Travel information about Seoul : Call 120 and then press 9 when you hear a recorded message in Korean. (You can choose from the following languages: English, Japanese, Chi-nese, Vietnamese and Mongolian.)

CONTENTS

Hallyu Seoul

All about Hallyu

Recommended Itinerary for Each Hallyu Theme

K-POP , K-DRAMA , K-STAR , K-TV SHOW

Hallyu Attractions by Districts

STAGE A. Running FieldCity Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs

STAGE B. Peaceful SceneGyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic StoryDongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul

STAGE D. Fantastic ZoneHongdae Trendy Youth Hotspot Packed with Music and Art

STAGE E. Romantic DramaYongsan, Yeouido Just like a Couple from a Romantic Drama

STAGE F. Glamorous PlaceGangnam Expect a Surprise Encounter with Hallyu Celebrities

STAGE G. Entertaining WorldJamsil, Ttukseom Experience Dynamic and Exciting Hallyu

Tourist Information

Map & Route Map

STAMP

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발행일 2014년 1월

발행처 서울특별시(관광사업과)

발행인 서울특별시장

기획·제작 서울관광마케팅(주)

디자인 (주)에이크리에이티브

가이드북 여행정보 범례

운영시간

가는길

전화번호

홈페이지

가이드북 지도 범례

호텔·유스호스텔

박물관·전시관

공연장

쇼핑

관광안내소

음식점

경찰서

우체국

대사관

병원

은행

학교

대학교

극장

클럽

Charge

Hours

Foreign Assistance

Location

Contact

Website

UNESCO World Heritage

Accommodation

Museum / Exhibition Hall

Performance Hall

Shopping

Tourist Information Center

Craft Studio

Restaurant Police Station

Post Of�ce

Embassy

Hospital

Bank

School

University

Seoul Free Wi-Fi *

Airport Limousine

City Tour Bus

Casino

Theater

Club

*Seoul Free Wi-Fi Available Area

발행일 2014년 1월

발행처 서울특별시(관광사업과)

발행인 서울특별시장

기획·제작 서울관광마케팅(주)

디자인 (주)에이크리에이티브

가이드북 여행정보 범례

운영시간

가는길

전화번호

홈페이지

가이드북 지도 범례

호텔·유스호스텔

박물관·전시관

공연장

쇼핑

관광안내소

음식점

경찰서

우체국

대사관

병원

은행

학교

대학교

극장

클럽

Charge

Hours

Foreign Assistance

Location

Contact

Website

UNESCO World Heritage

Accommodation

Museum / Exhibition Hall

Performance Hall

Shopping

Tourist Information Center

Craft Studio

Restaurant Police Station

Post Of�ce

Embassy

Hospital

Bank

School

University

Seoul Free Wi-Fi *

Airport Limousine

City Tour Bus

Casino

Theater

Club

*Seoul Free Wi-Fi Available Area

G Entertaining

World

CEnergetic

Story

BPeaceful

Scene

FGlamorous

Place

ARunning

FieldDFantastic

Zone

ERomantic

Drama

Seoul, the epicenter of Hallyu lights up the world!The streets of Seoul are full of celebrated places where Hallyu stars like to hang out just like from the scenes of TV programs.Seoul introduces Hallyu tourism to visitors who want to see and experience Hallyu!

The guidebook guides tourists who want to enjoy the glamorous world of Hallyu around every inch of Seoul,from unknown hidden attractions to well-known landmarks including their background stories.With Seoul, you will shine like a Hallyu star!

HALLYU FrameThese frames introduce special Hallyu attractions in Seoul! Why don’t you take a photo of yourself enjoying Seoul with the HALLYU Frames located at each Hallyu attraction?

STAMP You can get a special stamp at the attraction which has a Hallyu Frame mark on its photo. (See p.59)

INDEX

By district By theme

K-POP K-DRAMAK-STARK-TV SHOW

A Running FieldB Peaceful SceneC Energetic StoryD Fantastic ZoneE Romantic DramaF Glamorous PlaceG Entertaining World

Shine like a star

4 5.

The interest in Korean TV programs, which began with K-Dramas, has

extended to other reality variety shows, and the number of fans is greatly increasing. ‘Running Man’ has gained tremendous popularity overseas and ‘We Got Married’ a reality variety show is being produced in an overseas version with popular Hallyu stars. (Recommended itinerary p.10)

All about

Hallyu began in the 1990s when popular Korean movies and TV drama series were exported and began to attract fans overseas. Since the 2000s, Hallyu, or the craze for Korean popular culture that first spread throughout Asia, has expanded to Korean culture in general to include music, games, TV programs, etc. opening up a new era of Hallyu. Let’s find out more about the representative domains of Hallyu, which has become a global culture trend.

K-Pop, which started with the ‘90s Korean TV drama series OSTs, led to the explosion

of various genres of Korean pop music. Led by teen idols such as the pop singers Super Junior and KARA, K-Pop truly came under the global spotlight with Psy’s ‘Gangnam Style’ in 2012.(Recommended itinerary p.7)

Korean TV drama series, which were first exported to China in 1997, started

spreading in Japan in the beginning of the 2000s when the transmission of ‘Winter Sonata’ led to the ‘Yonsama Craze’. Now, with a wide range of genres, K-Dramas are being exported beyond Asia to the Middle East. (Recommended itinerary p.8)

Famous actors and singers who have become well-known through various Hallyu

contents are being born again as world stars thanks to their dynamic activities. We look forward to the outstanding exploits of many Hallyu icons who are leading the Hallyu trend with their own brand values. (Recommended itinerary p.9)

K-POP Street of Youth Every street in Hongdae is full of the

passion and energy of youth. What kind of K-Pop can we experience in the most youthful and joyful space in Seoul?

Club nbEnjoy a night out in Hongdae filled with youthful energy! <See p.32>

PM 23:00

TWOSOME STUDIOExperience the sensi-tivity of Teddy, K-Pop’s representative producer. <See p.31>

PM 16:00

XINDIELet’s see a performance in Hongdae where the next K-Pop star will be born! <See p.35>

PM 20:30

Hongdae NoriteoHongdae Noriteo, a mecca of street performances! Experience a boisterous flea market with a fun atmosphere along with great music. <See p.31>

PM 17:00

Recommended Itinerary for each Hallyu Theme

K-POP, K-DRAMA, K-STAR, K-TV SHOW These themed itineraries can

guide visitors to search for hidden stories under each theme.The itinerary is recommended for

tourists who haven’t yet decided on their destination among

the infinite attractions of Seoul.Get out and enjoy the Hallyu tour!

K-POP

K-DRAMA

K-TV SHOW

K-STAR

6 7.

GentlemanToday, let’s hit the road to look for the main characters of our favorite Hallyu dramas. You might just meet ‘your gen-tleman’ somewhere.

Mural Village in Ihwa-dongA romantic time with Park Yoo-chun, the charming prince who came back from the past in the drama Rooftop Prince! <See p.25>

Naksan ParkPerfect nighttime walks along the fortress trail with Eun Shi-Kyung (Jo Jung-suk) in the drama The King 2 Hearts! <See p.25>

Jung Art GalleryThere may be a cute young guy like the one in the drama A Gentleman’s Dignity there! <See p.27>

AM 11:00

PM 17:00

PM 20:00

NouveautesA love story with a handsome coffee shop owner like the one in the drama 49 Days could be possible! <See p.28>

PM 13:00

K-DRAMA Time Travel

OB's CABINWhat kind of conversations did Ki-tae (Ahn Jae-wook) and Jung-goo (Sung Ji-roo) have in the drama Lights and Shadows? <See p.22>

Gyeongbokgung (Palace)Dress up in a gorgeous Hanbok and become the main character of a historical drama. <See p.20>

AM 11:00

Yeorangjae (Bukchon Hanok Village)

The place where Kae-in (Son Ye-jin) and Jin-ho (Lee Min-ho) lived happily together in the drama Personal Taste! <See p.21>

PM 15:30

PM 21:00

Tongin MarketLet’s have lunch at a traditional Korean market! <See p.20>

PM 13:30

K-STARLuxury If you are curious about a day in the life of a Hallyu star why don’t you try a luxu-

rious day out in Gangnam, where you can experience everything from body line management and beauty shops to luxury shopping?

10 CORSO COMOGet ready for a groovy night of luxury shopping! It is hard not to spend, spend, spend in there! <See p.46>

PM 18:00

SPA-the-elRecharge your energy for a perfect day with beauty and body line management! <See p.43>

Club ANSWER/ElluiNow, it’s time to have a big night out! <See p.48>

PM 23:00

Ra Beauty CoreExperinence a Perfect make-up of Hallyu Stars! <See p.47>

PM 16:00

Action Scene The ultimate reverse side of Hallyu - from sweet soft charms to fast-paced action and excitement! Let’s go and see the dynamic action spots in Seoul where tense action scenes involving gun battles and psychological warfare were filmed.

Ttukseom Hangang ParkThe place where secret meetings are held in action dramas! <See p.52>

PM 16:00

Riverview 8th AvenueA hideout for villains that appeared in Hallyu dramas.<See p.51>

PM 20:00

Jamsil HeliportLet’s fly over Seoul by helicopter like a spy does! <See p.52>

PM 14:00

COEXThe place where numerous car chase scenes have been filmed! <See p.52>

PM 12:00

PM 14:00

Let’s take a break from digital civilization for a day. From the beautiful old palace that appeared in Moon Embracing the Sun to Yeorangjae House, the background to Personal Taste, your day will be filled with graceful beauty.

8 9.

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F

AD

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Hallyu Attractions by Districts

We Got Married We Got Married, a reality TV show with the unique idea of imagi-nary marriages between Korean celebrities, gained great popu-larity. Running for over five years, and the repeated creation and separation of many different couples, the show is still loved by lots of fans.

Re;Code ShopThe couple Jeong Jin-woon and Ko Joon-hee made their own individual style of clothes at this Shop! <See p.40>

Seoul Marina Club & YachtThe place where the couple Nichkhun and Victoria held a romantic wedding! <See p.37>

B ONELet’s enjoy the exciting atmosphere of the Club like the couple Lee Jang-woo and Ham Eun-jung! <See p.40>

AM 11:00

PM 17:00

PM 13:00

K-TV SHOWWhere are the places where Yoo Jae-suk won a game, Song Ji-hyo and Gary had an affectionate quarrel or Lee Kwang-soo betrayed his team? Experience Running Man achieving great popularity around the world!

Running Man

Seoul Museum of HistoryThe venue where previously unseen images of members of Running Man were exhibited! <See p.13>

AM 10:00

Seoul Metropolitan Library/ Citizens’ HallThe episode that took place in the historic building of the Hall and the Library carried us back into the past. <See p.13>

PM 14:00

Myeongdong StreetIs it true that the actors in Running Man took on a high jump challenge here? <See p.17>

Gwanghwamun SquareThe Running Man bowling championship was held in the Square. <See p.13>

PM 12:00

How to Enjoy Hallyu

Seven Stages of Hallyu Seoul!What kinds of Hallyu dramas andshows have

been filmed around Seoul?

And which Hallyu stars have been there?

Experience fascinating and

unconventional Hallyu stories

in seven districts.

PM 19:00

Itaewon LandLet’s have a relaxed and comfortable evening like Jung Yong-hwa and Seohyun! <See p.40>

PM 19:00

STAGE A. Running FieldCity Hall, Myeongdong Enjoy Seoul Landmarks Seen On TV Programs

STAGE B. Peaceful sceneGyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

STAGE C. Energetic StoryDongdaemun, Daehangno Enjoy a 24 Hour-date in Dynamic Seoul

STAGE D. Fantastic ZoneHongdae Trendy Youth Hotspot Packed with Music and Art

STAGE E. Romantic DramaYongsan, Yeouido Just like a Couple from a Romantic Drama

STAGE F. Glamorous PlaceGangnam Expect a Surprise Encounter with Hallyu Celebrities

STAGE G. Entertaining WorldJamsil, Ttukseom Experience Dynamic and Exciting Hallyu

10 11.

AARunning FieldCity Hall, Myeongdong Enjoy Seoul Landmarks Seen on TV Programs

STAGE.

A

04 Seoul Metropolitan Library / Citizens’ HallTV Variety show Running Man, Psy’s Gentleman M/V

The mission from Running Man was carried out at the Seoul Met-ropolitan Library and Seoul Citizens’ Hall. Let’s take a photo with the cast members of Running Man! What’s more, Psy’s music video of Gentleman was filmed here. Visitors can get a stamp at the information desk on the first basement level of Citizens’ Hall.

(Summer season) 9:00~21:00/ (Winter season) 9:00~20:00 Subway Lines 1 and 2, City Hall Station, Exit 4 02-739-9922 lib.seoul.go.kr, www.seoulcitizenshall.kr

02 Seoul Museum of HistoryTV Variety show Running Man

The Running Man race took place with Victoria and Lee Joon at the Museum. The couple in the romantic comedy drama Me Too, Flower had their first date here too. Visitors can get a stamp at the information desk of the Museum.

Weekdays 09:00~20:00 Weekends, National Holidays 09:00~18:00 Located about 700m away from Subway Line 5, Gwanghwamun Station, Exit 7 02-724-0274 www.museum.seoul.kr

01Gwanghwa- mun SquareTV drama series Iris, Variety show Running Man

Gwanghwamun Square, was the location of a gunfight scene in the series Iris, as well as a bowling game involving the protagonists of the TV show Running Man. The Square is much loved by tourists as a souvenir photo spot.

Located about 200m away from Subway Line 5, Gwang-hwamun Station, Exit 8

03 Korea Tourism Organization, Hallyu Exhibition HallExhibition / Experience Hall of Hallyu Stars

KTO Hallyu Exhibition Hall is filled with Hallyu Stars’ items and products. The place offers vis-itors various attractive Hallyu MD products and Korea tourism information services.

09:00~20:00 Located about 300m away from Sub-way Line 1, Jonggak Station, Exit 5 Exhibition 02-729-9497/ Tourism information 02-1330

STAMP

See p.17Heohye

on S

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Jongno 3(sam)ga Station

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Chungmuro Station

Seou

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Chungmuro

Jongno 3(sam)ga Station

Jongno 3(sam)ga Station

Seou

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Line 4

Line 4

Line 3

Line 2

Line 2

Line 1

Line

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Jonggak Station

Gwanghwamun Station

Euljiro 1(il)ga Station

City Hall Station

Myeong-dong Station

City

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Euljiro 3(sam)ga Station

Cheonggyecheon Stream

Line 5

Line 5

STAGE B p.18

Seoul Youth Hostel

Consular Section of theChinese Embassy

Seoul City Wall

Plaza HotelSeoulMuseum

Of Art

Post Of�ce

Post Of�ceDongwha DutyFree Shop

KoreanaHotelBritish Embassy

SingaporeanEmbassy

New Kukje HotelBest Western New Seoul Hotel

CheonggyePlaza

Post Of�ce

Namdaemun Market

Woori Bank

Prince Hotel

Sejong Hotel

New OrientalHotel

PalaceHotel

Post of�ce

Swedish Embassy

Seoul TexHotel

LILA Elementary School

Police Box

Police Box

Samilgyo Tourist Information Center

Citi Bank

Canada Embassy

Jeongdong Theater

Bank of KoreaMoney Museum

Russian Embassy

El SalvadorEmbassy

Dominican RepublicEmbassy

US Embassy

DeoksooElementary

School

Center Mark Hotel

Ramada Hotel & Suites Seoul Namdaemun

Namsan cable Car Station

LotteHotel

Bosingak (belfry)

0 100 200m

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Shinsegae Department Store

Tapgol Park

Deoksugung(Palace)

Seoul Station

Gwanghwamun Square

Korea Tourism Organization,Hallyu Exhibition Hall

Café Droptop

Namsangol HanokVillage

Zaemirang

Seoul Metropolitan

Library/Citizens’Hall

K Story SPAO/Everysing

Seoul Global Culture&Tourism Center

ConverseCustomStudio Myon

SinseonSeolnongtang

Lotte YoungPlaza

Gyeonghuigung(Palace)

N Seoul Tower

Sungnyemun (Gate)

Seoul Museumof History

Lotte Dept.StoreLotte Duty Free Shop(9F 10F)Lotte Dept.Store Avenuel

Lotte Town

MyeongdongCathedral

Sejong Center forthe Performing Arts

Eulji-ro

Jong-roSejong-ro

Sejong-daero

Sejon

g-da

ero

Chilpae-ro

Namdaemun-ro

Uiju-ro

Sogong-ro

Seosomun-ro

Sogong-ro

Toegye-ro

Seoul’s charming scenery makes the show Running Man look all the more glamorous on TV. Where are the places where the members of Running Man run about tirelessly every week? Experience all the excitement of Hallyu in the middle of Seoul by visiting the mission places of Running Man. Today, you can be a “master of Hallyu!”

STAMP

12 13.

10 MyonTV Reality show We Got Married

Let’s print our memories of Hallyu tourism into photo stickers at Myon (specialty store of photo stickers) like the couples Tae-min and Na-eun, and Kwang-hee and Sun-hwa from We Got Married.

In the basement of the building opposite BASIC HOUSE, about 340m from Subway Line 4, Myeongdong Station, Exit 8

11 Seoul Global Culture & Tourism CenterHallyu Experience Programs

Good news for tourists who are interested in EXO’s dance or KARA’s make-up! The Center offers visitors various Hallyu experience programs! Visitors can get a stamp at the infor-mation desk inside the center.

10:30~20:00 5th floor of the M Plaza Building (ZARA building), about 200m away from Subway Line 4, Myeongdong Station, Exit 6 02-3789-7961 www.seoultourism.kr

Hallyu Experience Programs for Foreign Tourists at the Seoul Global Culture & Tourism Center

Program K-Beauty Make-Up K-Style Hairstyling K-Pop Dance Class Fusion Taek-wondo Class Wearing a Hanbok

Date July ~ December(Once a month)

April, June, August, October(4 times)

March/April, May/June, July/August, Sept./Nov.

(4 seasons)

April/May, Septem-ber/ November

(2 seasons)Every day

Time Fridays 16:00~17:30 Thursdays 16:00~17:30 Wednesdays16:00~17:30

Saturdays16:00~17:30

10:30~12:00,14:00~18:00

Contents Learning Hallyu star’s make-up

Learning Hallyu star’s hairstyling Learning K-Pop dances

Fusion dance mixed with Taekwondo

Wearing traditional Korean clothes, Hanbok

Cost Free of charge Free of charge 10,000 won/season (8 times)

10,000 won/season (8 times)

Free for individuals, 3,000 won/person for

groups and reservations

The cafe is filled with various exciting items such as personally signed posters of Hallyu stars and stars’ cherished items and clothes. that Hee-chul’s sister collected while working in the entertainment business. The cafe sells products related to Hallyu stars and fan club items.

Subway Line 4, Myeongdong Station, Exit 6 (go straight at the street on the left) → Turn left at Nature Republic (Myeongdong branch) → Second floor (K Story) of the building opposite UNIQLO (Myeongdong branch)

09K StoryA Hallyu Theme Cafe Run by the Sister of Super Junior Member Hee-chul

07 Sinseon SeolnongtangTV drama series Brilliant Legacy

Sinseon Seolnongtang is the restaurant that appeared in the series Brilliant Legacy, which is a ‘family’ story based on the inheritance of a major property by the food chaebeol family. Vis-itors can enjoy warm rich food at the restaurant.

Open 24 hours a day Located about 400m away from Subway Line 2, Euljiro 1(il)ga Station, Exits 5, 6

02-777-4531

05 Café DROPTOPTV drama series Phantom

At Café Droptop, a chic and cozy coffee shop, Woo-hyun (So Ji-sub) and Kang-mi (Lee Yeon-hee) talked about a case in the series Phantom, which is all about cyber-crimes.

(Weekdays) 07:00~23:00, (Saturdays, Sundays, National Holidays)08:00~23:00 Located about 70m away from Subway Line 2, Euljiro 1(il)ga Station, Exit 5 02-3789-7801 cafedroptop.com

STAGE ARunning FieldCity Hall, Myeongdong

06 Converse Custom StudioTV reality show We Got Married

At this studio, the energetic lovely young couple, Hwang Kwang-hee and Han Sun-hwa, from We Got Married made their own shoes. Why not try your hand at printing memories of Korea into the shoes regardless of your painting skills!

10:00~20:00 Located about 300m away from Subway Line 4, Myeongdong Station, Exit 6 02-777-4040

08 Lotte Young Plaza (Shopping Mall)K-Pop shop of SM and YG Entertainments

Visitors can discover the fascinating world of K-Pop idols at Lotte Young Plaza, which is connected to Euljiro 1(il)ga Station. They can also find SM star goods at the Pop-up Store on the basement level of the building and YG goods at KUHO shop on the 2nd floor. Let’s create memories of our favorite Korean idol stars with various Hallyu MD goods.(*Check the opening of pop-up store before you visit.)

11:30~21:30 Located about 400m away from Subway Line 2, Euljiro 1(il)ga Station, Exit 7 02-771-2500 store.lotteshopping.com

STAMP

14 15.

15 Namsangol Hanok Village Movie Hwang Jin-yi

Traces of old Seoul can be seen in Namsangol Hanok Vil-lage, where the raving beauty Hwang Jin-yi (Song Hye-kyo) threw a feast in the movie. The village offers a wide range of programs such as wearing Hanbok (traditional Korean cloth), making Hanji (traditional Korean paper), and traditional Korean medical treatment.

(April~Oct.) 09:00~21:00, (Nov.~March) 09:00~20:00 Located about 200m from Subway Lines 3 and 4, Chungmuro Station, Exits 3, 4 02-2264-4412 hanokmaeul.seoul.go.kr

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Euljiro 1(il)ga Station

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Sejong-daero

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Seoul Global Culture&Tourism Center

Myeongdong Kyoja (Main Shop)

Myeongdong Kyoja

Hotel the Plaza

The Bank of Korea

Westin Chosun Hotel

Bank of Korea Money Museum

Hana Bank

Seoul Central Post Of�ce

Shinhan Bank

Post Of�ce

Seoul City Wall

Palace

Seoul Rex Hotel

Prince Hotel

NATURE REPUBLIC

Migliore

New OrientalHotel

Sejong Hotel

CGV

Noon Square

LotteHotel

Lotte Young Plaza

IBIS

Shinsegae Department

Store(Main Building)

Myeongdong Theater

0 50 100m

Seoul MetropolitanLibrary/Citizens’ Hall

NamdaemunMarket

NamdaemunMarket

Samick Fashion Town

NamdaemunMarket

DaedoArcade

FasionCity

Jungang Shopping Center

Mesa

Ladies ApparelMarket

Shinsegae Department Store

Lotte Dept.StoreLotte Duty Free ShopLotte AVENUEL

Lotte Town

Woori Bank

M PLAZA

ALAND

Seoul RoyalHotel

12 SPAO/EverysingMulti-store operated by SM Entertainment

What is the first thing that comes to mind when you think about Girl’s Generation, Super Junior, EXO, or F(x)? The agent SM Entertainment offers everything about its store here. SPAO offers SM idols’ fashion, while Everysing of-fers unreleased videos and special goods of SM idols.

11:00~23:00 Located about 50m from Subway Line 4, Myeongdong Station, Exit 6 (SPAO) 02-319-3850, (Everysing) 02-778-9850

Shopping Paradise forHallyu Lovers!

Hallyu Travel Tip!A

Let’s enjoy a sensory shopping experience. From Myeongdong Street with youthful energy of Hallyu to Namdaemun Market offering a traditional Korean market culture! If you are ready to immerse yourself in Hallyu Shopping’s charm, let’s go right now!

Beauty Shopping, Myeongdong Cosmetics Street* Recommended shops :

MISSHA, THE FACESHOP, Aritaum, SKIN FOOD, Etude House, etc.

Fashion Shopping, Myeongdong Fashion Street* Recommended shops :

ZARA, GIORDANO, SPAO, A Land, Forever 21, etc.

Luxury Shopping, Lotte, Shinsegae Dept. StoresDuty-free shopping is available at Lotte Dept. Store.

Hallyu Goods Shopping, Myeongdong Underground Shopping CenterThere are numerous Hallyu star goods from K-Pop CDs to accessories.

Traditional Market Shopping, Namdaemun MarketNamdaemun Market sells a mas-sive variety of products ranging from electronic appliances to kitchenware to accessories.

14 N Seoul TowerTV Reality shows We Got Married, Infinite Challenge

Like lovely couples from We Got Married, the love of many couples will grow deeper at the N Seoul Tower. A stamp will be provided at the information desk (B1) of the N Seoul Tower.

10:00~24:00 (Opening hours differ at each facility) Take a ride on the Namsan cable car, located about

360m from Subway Line 4, Myeongdong Station, Exit 3 02-3455-9277 www.nseoultower.com

STAMP

STAGE ARunning FieldCity Hall, Myeongdong

13 ZaemirangKorean Cartoon Culture Space

The Zaemirang covers 5 floors of the build-ing and is entirely devoted to cartoons. Let’s read the original cartoon of Princess Hours, a TV drama series consisting of a prince’s love story, starring Yoon Eun-hye and Ju Ji-hoon.

09:00~18:00 (Closed on Mondays and National Holidays) Located about 360m from Subway Line 4, Myeongdong Station, Exit 3

‘ 대한민국이 입헌군주제를 채택했다면? ’

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B Peaceful SceneGyeongbokgung Palace, Insa-dong Imagine a Scene from a Historical Drama

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Byeol Dabang misslee

Byeol Dabang misslee

OB’s CABIN

Although Seoul may look like a glamorous and crowded city to many people, the real reason why Seoul is beautiful is because Seoul is a city where tradition and modernity Coexist in har-mony. Visitors will get a real sense of Hallyu by walking around Gyeongbokgung Palace and the old paths that embrace the history of Seoul, the capital of Korea. You can become one of the main characters of a historical drama while enjoying the old atmosphere of Seoul.

02 Sanmotoonge CafeTV drama series The 1st Shop of Coffee Prince

The cafe was used as a house of Han-seong(Lee Sun-gyun) in the drama The 1st Shop of Coffee Prince. Many fans of the drama visit the cafe.

11:00~22:00 Subway Line 3, Gyeongbok-gung Station, Exit 3 → Take bus Nos. 1020 or 212

or 7022 → about 700m after getting off the bus at Buam-dong office 02-391-4737

01 Green House TV drama series Secret Garden

Green House is the Korean restaurant where the scene of Gil Ra-im (Ha Ji-won) breaking up with Kim Joo-won (Hyun Bin) in the drama Secret Garden was filmed.

09:30~21:30 Subway Line 4, Gireum Station, Exit 3 → Take bus Nos. 153 or 7211 → Get off at Ilseong Apartment bus stop → Walk toward the left → Go straight for about 400m after turning right at the intersection → Green House is situated on the left 02-395-4920, 4924

03 Kim Chong Yung MuseumTV drama series The Greatest Love

In the drama The Greatest Love, a man loved by the nation and a woman hated by the nation fall madly in love with each other. The Museum, was used as Dok Ko-jin’s(Cha Seung-won) house.

(March~Oct.)10:00~18:00, (Nov.~Feb.) 10:00~17:00 Subway Line 4, Gireum Station, Exit 3 → Take bus Nos. 153 or 211 → Get off at Lotte Samsung Apartment bus stop → On the right, at the first cross-walk, turn left and go straight ahead → The museum is situated on the left at the end of the alley in which the restaurant Bukakjeong is situated 02-3217-6484 kimchongyung.com

04 Cheongwadae Sarangchae Public Relation Center of Seoul

Visitors can take a look at the ever-changing face of Seoul at a glance along with records of Korea’s former presidents. The Hallyu contents displayed in the Photo Zone have at-tracted many tourists. A stamp will be provided at the infor-mation desk inside the building.

09:00~18:00 (Last admission at 17:30) About 500m from Subway Line 3, Gyeongbokgung Station, Exit 4 02-723-0300

cwdsarangchae.kr

STAMP

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09 Hwanggeumal RestaurantTV drama series Twinkle, Twinkle

This little restaurant featured in Twinkle, Twinkle, a series that tells the story of a woman whose life is reversed by a switch of her destiny. Customers can enjoy a tasty Korean meal in the cozy, friendly atmosphere of the restaurant.

10:30~20:00 Located about 240m from Subway Line 3, An-guk Station, Exit 3 02-736-0660

08 Yeorangjae (Bukchon Hanok Village)

TV drama series Personal Taste

Yeorangjae is also as well-known as Sang-gojae, where Kae-in (Son Ye-jin) and Jin-ho (Lee Min-ho) live together in the drama Per-sonal Taste. You can enjoy the beautiful view of Seoul from Yeorangjael like them.

Located about 930m from Subway Line 3, Anguk Station, Exit 2

STAGE BPeaceful SceneGyeongbokgung Palace, Insa-dong

07 Gyeongbokgung (Palace) TV drama series The Moon Embracing the Sun

Gyeongbokgung Palace, which has been used as a filming location in many Korean historical dramas, presents a living history of Korea. Let’s imagine walking in the beautiful palace dressed up nicely like Yeon-woo (Han Ga-in) and Lee Hwon (Kim Soo-hyun) from the drama The Moon Embracing the Sun.

09:00~17:00 (Last admission at 16:00) Located about 50m from Subway Line 3, Gyeongbokgung Station, Exit 5 02-3700-3900

10 National Museum of Korean Contemporary HistoryExhibiting the evolution of Hallyu through history

The museum comprises exhibition halls of Korean history as well as a space screening Hallyu videos. Visitors will know more about Hallyu after visiting the museum.

09:00~18:00 (Thursdays 09:00~21:00) Located about 300m from Subway Line 5, Gwanghwamun Sta-tion, Exit 2 02-3703-9200 www.much.go.kr

06 Daeo Bookstore TV drama series Shark

At this old bookstore, Jo Hae-woo (Son Ye-jin) met Han Yi-soo (Kim Nam-gil), who believed him to be dead, once again. The Daeo Bookstore has a tra-dition of over 60 years.

10:00~22:00 Located about 600m from Subway Line 3, Gyeongbokgung Station, Exit 2 02-735-1349

11 Byeol Dabang missleeTV Reality show We Got Married

Dabang is a Korean word meaning ‘cafe’. The cafe has a diverse customer base ranging from young people like the couple Jung Yong-hwa and Seohyun from We Got Married to mid-dle-aged and even elderly people.

10:00~24:00 Located about 30m from Subway Line 3, Anguk Station, Exit 6 02-729-0939

STAMP

05 Tongin Market Lunchbox Cafe TV Variety shows Running Man, 2 Days & 1 Night

The members of Running Man ate some Topokki(spicy rice cake) at the Lunchbox Cafe while accomplishing their mission. Visitors can feel the energy of the market and have fun choosing their food at Tongin Market. If you want to try vanous Korean food, Tongin Market Lunchbox Cafe is highly recommended!

(Weekdays) 09:00~18:00, (Saturdays) 09:00~13:00 About 700m from Subway Line 3, Gyeongbokgung Station, Exit 2 02-722-0911

How to Eat at the Lunchbox Cafe ① Buy some yeopjeon (a brass coin worth 500won) at the cafe. 10 yeopjeon (5,000won) are enough for one meal.② With the empty lunchbox given, make your way around the Lunchbox Cafe affiliates marked with a distinctive

sticker. You can exchange one or two yeopjeon (depending on the dish) for a side dish.③ Come back to the cafe, and enjoy a tasty meal with rice and soup by exchanging two yeopjeon(worth 1,000

won) for each.④ At the cafe, customers can get a coffee and drinks at a discount price of 500won each.

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Mayak Gimbap Mayak means drug in Korean. This addictive little gimbap will keep you coming back for more!

King sundae It goes well with tasty, gooey Topokki. Guess what it is mode of!

Bindaettoek (mung-bean pancake) A great combination of warmth, crunchiness, and flavor!

Gwangjang Market

Myeongdong Area

Oil Topokki (rice cakes in soy sauce / chili sauce flavors) It’s not too spicy but very savory!

King Dumpling One ‘king dumpling’ will leave you feeling full and satisfied!

Vegetable Hotteok (Korean pancake) A crunchy hotteok is stuffed with well-cooked vegetables and glass noodles!

Tongin Market Namdaemun Market

12 SSamziegil Seoul Song M/V by Super Junior and Girl’s Generation

Ssamzie-gil offers visitors attractive design craft products that combine traditional Korean beauty with a modern sensibility. It served as the background for the music video Seoul Song sung by Super Junior and Girl’s Generation.

10:30~20:30 Located about 200m from Subway Line 3, Anguk Station, Exit 6 02-736-0088

14 OB's CABIN TV drama series Lights and Shadows

OB's CABIN, Korea’s first beer bar, retains its old atmosphere. At this bar, Kang Ki-tae (Ahn Jae-wook) and Shin Jung-goo (Sung Ji-roo) had a conversation in the drama Lights and Shadows.

11:30~01:00 Located about 20m from of Subway Line 1, Jonggak Station, Exit 3 02-732-1944

13 Nakwon ArcadeTV Variety shows Running Man, We Got Married TV drama series Shut Up Flower Boy Band

Nakwon Arcade, is the biggest musical in-strument shopping center in Seoul, which has provided the background for numerous TV programs.

09:00~20:00 Located about 190m from Subway Line 5, Jongno 3(sam)ga Station, Exit 5 02-743-4200

Potato Twisters Interesting looking potato twisters, crunchy and tasty!

30cm Ice-cream Super-large ice-cream, just as you like it.

Kkultarae An elaborate traditional Korean sweet mode of honey.

Price 2,000~3,000 won Price 2,000 won Price 5,000 won

Price 10,000 won

Price 3,000 won for 5 piecesPrice 1,000 wonPrice 3,000 won

Price 4,000~10,000 wonPrice 2,000~3,000 won

STAGE BPeaceful SceneGyeongbokgung Palace, Insa-dong

Irresistible Taste of Hallyu Street!If you haven’t tasted Korean food during your stay in Seoul, you will regret it terribly when you return home. Here are nine representative street foods of Seoul that are loved by all tourists. Be sure not to miss out on these tasty foods however busy you are sightseeing.

Hallyu Travel Tip!B

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StarCity

Korea National Open Univ.

Hyoje Elementary School

Hyoje Police Box

Seoul Buffet

Gwangjang Market

Industrial Bank of Korea

HOTEL ACACIA

Ramada Seoul Dongdaemun

Jungbu Market

ChungsinMarket

ChangsinMarket

Dongdaemun Stationery & Toy Market

Soongshin Elementary School

Seoul Dongmyo Park

Hostel Korea (Sungin Branch)

Hostel Korea

Seoul Jungang Market

Hwanghak-dong Community Service Center

Seongdong Technical High School

Dongdaemun Seonggwak Park

숭인근린공원

apm

Dongdaemun Fashion

Biz Center

Chungmu Art Hall

Toyoko Inn

Hullyeonwon Park

LOTTEFITIN

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Maxtyle

Jungang Shopping Center

Jangchung-dong Community Service Center

Dongpyeonghwa Fashion Town

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Heunginjimun (Gate)

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Gilsangsa Temple

Sung Buk Village

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LIG The Gate Hills

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Marronnier Park

Mural Village in Ihwa-dongMural Village in Ihwa-dong

01 Mural Village in Ihwa-dongTV drama series Rooftop Prince

The mural village in Ihwa-dong is where Lee Gak (Park Yoo-chun) went on a fairytale date with Park-ha (Han Ji-min) in Rooftop Prince. Visitors can find the many beautiful paintings and sculptures scattered around the village, all of which were created by the ‘Art in the City’ project.

Located about 400m from Subway Line 4, Hyehwa Station, Exit 2

02 Naksan ParkTV drama series The King 2 Hearts, Feast of the Gods

Naksan Park is the place where the princess had a date the drama in The King 2 Hearts. Eun Shi-Kyung (Jo Jung-suk) and Lee Jae-shin (Lee Yoon-ji) made a wish upon a shooting star at the fortress. In another drama Feast of the Gods, Choi Jae-ha (Joo Sang-wook) carried Go Joon-young (Sung Yu-ri) on his back on this fortress trail.

Located about 300m from Subway Line 4, Hyehwa Station, Exit 2

CSTAGE.

CCouples’ love stories are always energetic in Hallyu TV drama series based in Seoul. A 24-hour-date in dynamic Seoul is strongly recommended both for couples in a long-term relationship and for couples whose relationship has just started! Let’s create a romantic story in the dy-namic city of Seoul.

Energetic StoryDongdaemun, Daehangno Have a 24 Hour-date in Dynamic Seoul

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07 Jung Art GalleryTV drama series Gentleman’s Dignity

The gallery served as the background for the business premises of Jung-rok (Lee Jong-hyuk) and Min-sook (Kim Jung-nan) in Gentleman’s Dignity, whose main characters were four gorgeous gentlemen. At the gallery, visitors will see furniture and items that featured in the drama.

(Weekdays) 10:30~20:30 (Weekends) 10:30~21:00 02-2254-2981~2 Located about 200m from Subway Line 6, Dongmyo Sta-tion, Exit 5

06Ma Bok-rim Grandma’s Last Son(Topokki Store)TV Reality Show We Got Married

Koreans’ representative snack, Topokki (spicy rice cake)! This store was the first and last place that Yong-hwa and Seohyun visited in We Got Married.

Open 24 hours Located about 150m from Subway Lines 2 and 6, Sindang Station, Exit 8 02-2253-1466

STAGE CEnergetic StoryDongdaemun, Daehangno

03 Marronnier ParkTV drama series Protect the Boss, Super Junior K.R.Y's M/V FLY

Marronnier Park is situated in Daehangno, a youthful and energetic district in central Seoul. There are lots of concert and performance halls around the park, making it a mecca of culture and art in Seoul.

Located about 60m from Subway Line 4, Hyehwa Station, Exit 2 02-731-0585

05 Morning GloryTV Reality show We Got Married

The young couple, Yong-hwa and Seohyun, bought their couple rings from this shop and visited it again before their separation. Let's Reminisce Yong-hwa and Seohyun’s most romantic moments.

10:00~21:30 Located about 150m from Subway Lines 2 and 6, Sindang Station, Exit 8 02-2254-4932

04 Dongdaemun Fashion TownTV drama series Fashion King

It’s not an exaggeration to say that all kinds of Korean fashions can be found in Dongdae-mun Fashion Town! Due to its reputation, the Town was used as a background in the drama Fashion King. Let’s find out about Hallyu fashion in Dongdaemun where a new fashion is born every day! For more details, please refer to page 29.

Areas between Subway Lines 1 and 4, Dongdaemun Station, Exit 8 and Subway Lines 2, Dongdaemun History & Culture Park Station

08 Seoul Folk Flea MarketTV Variety show Running Man

The Seoul Folk Flea Market offers Korea’s unique daily necessities and traditional products as well as a glimpse of Korean tradition. Tourists can enjoy the vigorous and dynamic atmosphere of the market, various regional specialties and exciting music performed by a Korean traditional percussion band. The market was also the backdrop for Girl’s Generation’s mission in the Running Man. Visitors can get a stamp at the informa-tion desk on the right of the market’s entrance.

10:00~18:30 Located about 100m from Subway Line 1, Sinseoldong Station, Exit 6 02-2232-3367

STAMP

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apm

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Hanyang Middle School

Kookmin Bank

Design Gallery

Wangnan Pharmacy

Woori Bank

LOTTE FITIN

Ramodo

Toyoko Inn

Euljiro CO-OP Residence

National Medical Center

Goodmorning City

Seongdong Global Business High School

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What's new in Dongdaemun Fashion Town?Where is the cheapest place to find the hottest, trendiest fashion items in Seoul? Dongdaemun, which was the background for the dra-ma Fashion King, is the center of Korean fashion. Let’s find out about the ‘bling bling’ styles of Hallyu celebrities.

11 Nouveautes TV drama series 49 days

This cafe appeared as the cafe ‘Heaven’ owned by the main character of 49 Days, which tells the story of some-one in a coma. The cafe features vintage-style fur- ni-ture and items which create a splendid atmosphere.

11:00~02:00 Subway Line 4, Hansung Univ., Station Exit 6 → Take bus No. 1111, 2112, or 03 and get off at Sungbuk Elementary School bus stop → Turn left at the first crosswalk on the right and walk straight ahead → Pass Seongbuk-dong Catholic Church on the left of ‘SEVEN ELEVEN’ and you will find the cafe on the right. www.nouveautes.co.kr

09 SamcheonggakTV drama series Feast of the Gods

This place was used as the Korean food restaurant ‘Arirang’ in every episode of Feast of the Gods. The restaurant is appreciated by nu-merous tourists for its charming atmosphere of traditional culture, art, and nature.

12:00~15:00, 18:00~22:00 02-765-3700 Take the free shuttle bus from Subway Line 1, Jonggak Station, Exit 5 or at Subway Line 2, Euljiro 1(il)ga Station, Exit 1 (Samsung Fire & Marine Insurance)

STAGE CEnergetic StoryDongdaemun, Daehangno

Hello apmThis mall offers visitors the real

shopping experience ofDongdaemun. 10:20~ 29:00

Lotte FITINLotte Fitin is the optimal shopping mall for Hallyu shopping and experience.

11:00~ 24:00

dootaLet’s discover new designers’

fashion ideas at doota! 10:30~ 29:00

maxtyleThis mall features a variety of interior design concepts at every level.

11:00~ 29:00

MiglioreEnjoy international fashion brand shopping at Migliore.

11:00~ 23:30

10 OVOCO Gallery TV drama series Protect the Boss

The gallery served as the background for the imma-ture boss, while Cha Ji-heon’s(Ji-sung) house fea-tured in the drama Protect the Boss. The gallery holds diverse exhibitions related to jewelry and culture.

(Weekdays) 11:00~17:00, (Saturdays) 11:00~15:00 Walk straight ahead for about 700m from Subway Line 4, Hansung Univ. Station, Exit 5 → Turn right at the three-way intersection in front of Seongbuk Village → OVOCO Gallery is located about 150m away 02-765-3700

Hallyu Travel Tip!C

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01Hongdae Noriteo (Park)TV drama series Gentleman’s Dignity

Hongdae Playground isn’t just a playground. It was the place where Colin (Lee Jong-hyun) played his guitar in Gentleman’s Dignity. In this lively playground, young musicians give street performances and artists run a popular flea market.

Located at the front gate of Hongik Univ. about 700m away from Subway Line 2, Hongik Univ. Station, Exit 9

Korea Exchange Bank

Korea Development Bank

Kyungnam Weddinghall

Shinhan Bank

Seogyo Children's Park

Kookmin Bank

Seongsan Elementary School

Kookmin Bank

Coffee Bean

Hotel Seokyo

Seokyo Elementary School

Hongik Univ. Tourist Information Center

NH Bank

Sungsan Middle School

Woori Bank

Hapjeong Market

BENIKEA Premier Hotel

Hotel The Designers Hongdae

Club DGBD

Club Evans

HOLLYSSogang

Elementary School

Club Mansion

Hongik Girls' High School Attached to Hongik Univ.

Hongik Elementary School Attached to the College of Education Hongik Univ.

Hongik Univ.

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02 Trickeye Museum TV drama series Heartstrings

Lee shin (Jung Yong-hwa) had a date at this gallery with Lee Gyu-won(Park Shin-hye). Unlike other galleries, Trickeye Museum is designed to offer visitors the opportunity to take pictures. Visitors can immerse them-selves in the vivid artworks. A stamp can be obtained at the information desk inside the gallery.

09:00~21:00 (Last admission at 20:00) Located about 350m from Subway Line 2, Hongik Univ. Station, Exit 9 02-3144-6300 www.trickeye.com

03 TWOSOME STUDIOCoffee shop run by YG’s producer, Teddy

Teddy takes care of everything about the cafe including the designs of the logo, interior, mugs, uniform, the menu, and the background music. The studio consists of cafe (1F~3F) and Teddy’s personal studio (4F). Hallyu enthusiasts will find thrill-ing items such as mugs signed by YG singers including 2NE1.

08:00~24:00 Located about 550m from Subway Line 2, Hongik Univ. Station, Exit 9 02-325-8860

STAMP

STAGE.

DD

Hongdae, which is packed with clubs, music and art, is far more glamorous at night than during the day. In the beginning, Hongdae attracted public attention as a venue for young artists but it has now become a place where anyone can enjoy the passion and energy of Seoul. Visitors can have fun hanging out in Hongdae amid its unique atmosphere of mural-filled streets, romantic coffee shops, and nightclubs.

Fantastic Zone Hongdae Trendy Youth Hotspot Packed with Music and Art

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06 Samgeori PochaPopular bar run by YG’s CEO, Yang Hyun-suk

This retro style bar features classy interior and exterior decorations. The bar is well known as the place where YG’s singers go for a wrap-up party after their perfor-mances.

19:00~06:00 02-334-3301 Located about 300m from Subway Line 6, Sangsu Station, Exit 2

STAGE DFantastic ZoneHongdae

07 PaljamakchangRestaurant run by Haha from the Running Man

The entertainer Haha, who is an energetic character in the show Running Man and Infinite Challenge, runs this restaurant specializing in grilled pork and beef entrails. Graffiti and star-signed frames cover the wall, adding to its joyful atmosphere. If you’re lucky, you may get a dish grilled by Haha himself!

17:00~05:00 02-325-8081 Located about 500m from Subway Line 6, Sangsu Station, Exit 1

10 Café JassTV Reality show We Got Married

Yong-hwa and Seohyun had a romantic con-versation over a sweet potato latte in the com-fortable atmosphere of the café’s cozy wooden interior decorated with cute items.

(Weekdays) 08:00~23:30, (Weekends) 10:30~23:00 Located about 300m from Subway Line 2, Hongik Univ. Station, Exit 2

02-6083-5477

Rolling hall leads Hongdae’s passionate club culture, staging performances by nationally and internationally recog-nized musicians and small indie bands. Experience an exciting performance in Hongdae!

Opening hours depend on the performance. Located about 100m from Subway Line 6,

Sangsu Station, Exit 1 02-325-6071

Club nb is a popular party venue for young passion-ate people as well as a showcase for famous singers. If you want a ‘crazy’ night out in Hong-dae, go to Club nb!

19:00~05:30 Located about 350m from Subway Line 6, Sangsu Station, Exit 2

02-326-1716

04 Snow SpoonTV drama series Mary Stayed Out All Night

This is the cafe where Mu-gyul (Jang Geun-suk) and Mu-gyul’s mother(Lee Ah-hyun) chose their ice cream. What flavor of ice cream did they choose at this cafe?

(Weekdays) 11:00~02:00, (Weekends) 11:00~ 03:00 Located about 640m from Subway Line 2, Hongik Univ. Station, Exit 9 02-333-0451

08 Cafe d'MAKABeauty theme cafe, make-up experience

A trip to Cafe d’MAKA will make you prettier than ever! The cafe offers customers an excel-lent make-up service by a professional make-up artist.

11:00~02:00 Located about 600m from Subway Linea 2 and 6, Hapjeong Station, Exit 3 02-332-5579

09RollinghallConcert and party venue

05Club nbThe center of night life in Hongdae

11 AIYA CafeTV drama series Rooftop Prince

AIYA cafe is situated in a tasteful little alley in Hongdae. The cafe is filled with lovely interior piece creating a cozy atmo-sphere.

10:00~00:00 (Weekends 12:00~23:00) Located about 400m from Subway Lines 2 and 6, Hapjeong Station, Exit 3 02-333-9521

32 33.

13 YG EntertainmentA management agency responsible for Big Bang, Psy, 2NE1, etc.

The explosive histories of Big Bang and Psy were born at this building. Are you afraid to go there alone? Don’t worry! You’re sure to meet numerous domestic and foreign fans and tourists who hope to see Hallyu stars.

Located about 500m from Subway Lines 2 and 6, Hapjeong Station, Exit 8 02-3142-1104

15 Ticket lounge, XINDIE! The information center for live performances in Hongdae areas

Tourists won’t fail to notice a spaceship-like building in Hongdae. It’s the ticket lounge XINDIE. A great number of people come here for information about performances in Hongdae including indie music gigs. This ticket lounge, which becomes brighter at night, will help you to enjoy the exciting atmosphere of Hongdae. A stamp will be provided inside the XINDIE building.

11:00~23:00 Located about 500m from Subway Line 6, Sangsu Station, Exit 1 070-8742-7662 www.ticketlounge.co.kr

Ticket reservations and information XINDIE provides a free reservation service for concerts, as well as the locations of live clubs.Live gigs and cultural information XINDIE offers information on clubs, gig dates, and cultural information including festivals and exhi-bitions.Musician information XINDIE provides information on indie musicians and newly-released indie albums.

12 MecenatpolisThe residence of various celebrities including Big Bang, Infinite, BEAST, and A Pink

Mecenatpolis is a residential and commer-cial complex consisting of a shopping mall, cinema, and art center. Various Hallyu stars actually live in the complex.

09:00~17:00 Subway Lines 2 and 6, Hap-jeong Station, Exits 9 and 10 02-6357-0108

STAGE DFantastic ZoneHongdae

STAMP

What is indie music?Indie music (or independent music), unlike commercial pop music, is produced with independent capital to create an individual style of music. Korea’s indie band culture began with the band Crying Nut in the late 1990s. In the 2000’s, the boundaries be-tween the indies and the majors became blurred, and various attempts have been made for to promote indie music. Many in-die bands such as Guckkasten, Kiha & The Faces, and Galaxy Express are chang now, leading the Hallyu wave of indie music.

Expect the new K-POP, Indie Music!If you are only accustomed to the music of K-Pop idols, why don’t you experience the indie music that is fast becoming a popular new genre of K-Pop. A great number of energetic music bands are giving concerts to meet their fans at small music clubs and concert halls in Hongdae. Why don’t you make your own idol today?

14 CJ E&MNew emerging Hallyu attraction

The CJ E&M Center is packed with all kinds of contents related to media, culture, and enter-tainment. Let’s attend the exciting ‘M! Countdown’ and enjoy visiting the special exhibition hall of Hallyu on the first floor of the building.

02-371-5501 Located about 750m from Subway Line 6, DMC (Digital Media City) Station, Exit 9 www.cjenm.com

Hallyu Travel Tip!D

34 35.

E 01 KBS Broadcasting StationAttending a Hallyu TV program as a spectator

Let’s go to Yeouido to visit a broadcasting station where Hallyu stars frequently come and go! At KBS there are many interesting contents in which tourists can participate, and various TV programs are open to the public including Music Bank, You Hee-yeol's Sketchbook, Gag Concert.

KBS main hall About 200m from Subway Line 9, National Assem-bly Station, Exit 4 / Annex building: Subway Line 9, Saetgang Station, Exit 2 02-781-1000

03 Lexington HotelTV drama series The King of Dramas, The Greatest Love

Anthony Kim (Kim Myung-min) and Sung Min-ah (Oh Ji-eun), characters in The King of Dramas, had an argument in the restaurant of this hotel. Around 60 to 80 dramas ev-ery year are filmed here. The restaurant was registered in the Guinness Book of Korean Records 2011 as the location that has appeared in the greatest number of drama scenes.

(Lunch) 12:00~14:00, (Dinner) 18:00~21:30 Located about 400m from Subway Line 9, National Assembly Station, Exit 1 02-6670-7270 www.thelexington.co.kr

02 Seoul Marina Club & YachtTV Variety shows We Got Married, Running Man

The lovely couple Khuntoria (Nichkhun and Victoria) had a romantic wedding at this Marina Club, which is beloved by many couples due to its excellent restaurant service. Members of Running Man accomplished their mission with actors of the drama The Heirs at the club.

11:00~22:00 Subway Line 2, Dangsan Station, Exit 4 → Walk straight ahead for about 100m from Yeonyukgyo (Bridge) → Take an elevator to descend → Walk for about 400m from the Marine Sports Center 02-3780-8400

04 Seoul Color ParkTV drama series City Hunter

Lee Yoon-sung (Lee Min-ho) goes back to the park to remember Na-na (Park Min-young) in the drama City Hunter. Let’s enjoy the splendid scenery and stylish sculptures of Seoul Color Park.

Located under the south end of Mapodaegyo Bridge, about 250m from Subway Line 5, Yeouinaru Station, Exit 2

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If you have been moved by the romantic episodes of various K-dramas, you will surely have noticed many of Seoul’s beautiful backgrounds in those scenes. Today let’s visit some of the romantic places featured in Hallyu dramas including Hangang Park, where drama characters have confessed their undying love and memorable places visited by cute couples in We Got Married. People fall in love every day in Seoul with Hallyu Romance.

Romantic Drama Yongsan, Yeouido Just like a Couple from a Romantic Drama

STAGE.

E

36 37.

09 Hyosa-gil in Heukseok-dong TV drama series I Miss You

Hyosa-gil and its streetlamps appeared as the main background for some of the most memorable scenes in-volving Jung-woo (Park Yoo-chun) and Soo-yeon (Yoon Eun-hye) in the drama I Miss You. Many tourists come to see the streetlamps and to admire the view of Seoul city from the top of Hyosa-gil.

Located about 280m from Subway Line 9, Heukseok Station, Exit 4

05 Conrad SeoulTV drama series That Winter, the Wind Blows

If you were moved by the story of the couple Oh Soo (Zo In-sung) and Oh Young (Song Hye-kyo), who were searching for the meaning of love in That Winter, the Wind Blows, then you will want to visit Conrad Seoul, whose beautiful spiral staircase ap-peared in the drama.

Open 24 hours (*Opening hours differ for each facility) Located about 500m from Subway Line 5, Yeouido Station, Exit 3 02-6137-7000 www.conradseoul.co.kr

06 IFC MallThe premier shopping center

It’s advisable to check the time and place of an event before visiting! Events with Hallyu stars are held regularly at the mall.

10:00~22:00 (Open year around) Located about 400m from Subway Lines 5 and 9, Yeo-uido Station, Exit 3 02-6137-5017 www.ifcmallseoul.com

07 Times SquareTV drama series Midas TV Variety show Infinite Challenge

Times Square’s luxurious interior is worth filming for both drama and TV show. Visitors can enjoy various activities including cinema, cuisine and shopping in one venue.

10:30~22:00 Located about 200m from Subway Line 1, Yeongdeungpo Station, Exit 3 02-2638-2000 www.timessquare.co.kr

08 MBC Drama Theme ParkTheme park filled with drama contents

At this theme park you can see the sets of interesting Hallyu dramas including Dae Jang Geum, The Moon Embracing the Sun, Yi San, and The 1st Shop of the Coffee Prince. The park offers various experience programs including opportunities to wear the costumes used in various dramas.

10:30~20:00 (Closed Sundays) 02-566-2644 Located about 350m from Subway Line 2, Mullae Station, Exit 5

11 TartineTV Variety show Running Man

Tartine serves deliciously attractive tasty tarts. This cafe featured in the representative Hallyu variety show Running Man when Yoo Jae-suk was carrying out his mission.

10:00~22:30 Located about 150m from Subway Line 6, Itaewon Station, Exit 1 02-3785-3400 www.tartine.co.kr

10 Dongjak Sunset CafeTV drama series I Miss You

This is the cafe where the scene in which Hyung-joon (Yoo Seung-ho) and Soo-yeon (Yoon Eun-hye) gaze at Jung-woo (Park Yoo-chun) with a sad look was filmed.

10:00~02:00 Located about 100m from Subway Lines 4 and 9, Dongjak Station, Exit 2 02-3481-6555

STAGE ERomantic DramaYongsan, Yeouido

38 39.

12 B ONETV Reality Show We Got Married

At this club, the couple Lee Jang-woo and Ham Eun-jung had an exciting night out in We Got Married. The club doubles up as a lounge bar during weekdays, but at weekends it is transformed into a fancy dΩance club.

(Weekdays) 19:00~03:00, (Weekends) 19:00~05:00 Subway Line 6, Itaewon Station, Exit 1 02-749-6164

14 Itaewon LandTV drama series Big and Secret Garden

At this Jjimjilbang(Korean Spa), tour-ists can relieve their travel fatigue. Seo Yoon-jae (Gong Yoo) & Gil Da-ran (Lee Min-jung) from Big, and Kim Joo-won (Hyun Bin) & Gil Ra-im (Ha Ji-won) from Sceret Garden, enjoyed pleasant relaxation here.

Open 24 hours Located about 300m from Subway Line 6, Itaewon Station, Exit 3 02-749-4122~33

15 Banpo Rainbow Fountain TV drama series Boys over Flowers, Iris

Let’s enjoy the fantastic spectacle of a moonlight rainbow fountain that stages at night on Banpodaegyo (Bridge). This place is also popular among couples as a great place for a marriage proposal. The fountain show takes place three times a day during weekdays and seven times a day at weekends for 15 minutes each time in spring, summer, and autumn.

Located about 710m from Subway Line 3, Express Bus Terminal Station, Exit 8-1

13 Re;Code ShopTV Reality show We Got Married

Let’s create our own clothes with our very own personal values and designs. The couple Jeong Jin-woon and Ko Joon-hee spent a day at Re;Code Shop making their own clothes.

(Weekdays) 11:00~21:00, (Weekends) 11:00~22: 00 Located about 500m from Subway Line 6, Hangangjin Station, Exit 3 02-797-0710

2. KBS2 Music BankFridays 18:30~19:30 LiveAfter applying online at the home page, the winners will be allotted seats by lottery.

www.kbs.co.kr/2tv/enter/musicbank

4. Mnet M! CountdownThursdays 18:00~19:30 LiveSpectators are given seats on a first come first served basis without invitation tickets.

mcountdown.interest.me

3. SBS The Music TrendSundays 15:40~16:40 LiveAfter applying online at the home page, the winners will be allotted seats by lottery.

gayo.sbs.co.kr

How to Attend Hallyu Stars' Hottest Live Performances!TV isn’t the only way to see your favorite Hallyu stars. Today, you can meet them in a more active way. This page is specially designed for fans who want to see Hallyu stars live. The fol-lowing are representative Korean music broadcasting programs that have been opened to the public through a simple procedure.

1. MBC Music CoreSaturdays 16:00~17:00 LiveAfter applying online at the home page, the winners will be allotted seats by lottery.

www.imbc.com/broad/tv/ent/musiccore

STAGE ERomantic DramaYongsan, Yeouido

Hallyu Travel Tip!E

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F 01 Gangnam Tourist Information CenterInformation center for Hallyu experience programs and tourism

If you are not sure where to go among the diverse attractions in Gangnam, why don’t you start with the tourist information center! The center offers visitors various customized services - medical and tourism reservation services - and programs such as wearing costumes used in various dramas of Hallyu stars and taking a photo in a Hallyu star experience zone. A stamp will be provided at the information desk of the center.

10:00~20:00 Subway Line 3, Apgujeong Station, Exit 6 02-3788-0872

STAMP

02 Cine de ChefTV drama series The King 2 Hearts

Cine De Chef is a luxury cinema with a classy atmosphere where audiences can also enjoy a meal at the restaurant. The cinema appeared when the main villain Kim Bong-gu (Yoon Je-moon) heard about Jae-ha (Lee Seung-gi) and Hang-ah (Ha Ji-won) in the drama.

Located about 240m from Subway Line 3, Apgu-jeong Station, Exit 3 02-3446-0541~2

The beauty shop offers diverse spa pro-grams including facial and body massages and diet programs. If you’re curious about Hallyu stars’ beauty secrets, why don’t you pop into the shop for a few beauty tips?

10:00~21:00 Located about 330m from Subway Line 3, Apgujeong Station, Exit 4 02-549-3949

03 SPA-the-elBeauty shop frequented by celebrities

In 2012 Gangnam became one of the world’s hottest places and came under the spotlight all over the world. Thanks to Psy’s ‘Gangnam Style’, Gangnam now attracts crowds of tourists and leads a trend in Seoul. It also is a meeting ground for trendsetting Hallyu stars. The entertainment agencies of many Hallyu stars, such as SM of Super Junior and DSP of KARA, are situated in Gangnam along with their regular beauty shops and restaurants.

Glamorous PlaceGangnam Expect a Surprise Encounter with Hallyu Celebrities

42 43.

08 Hansa ToyToy cafe whose advertising models are the members of Girl’s Generation

The members of Girl’s Generation have vis-ited this lovely cute toy cafe filled with re-alistic animal toys! Why don’t you create a memorable moment on your Hallyu trip with a special toy from HANSA TOY?

10:30~22:30 Located about 480m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-544-0049

STAGE FGlamorous PlaceGangnam

04 Cola MercatoCelebrities’ regular restaurant

This pasta restaurant is also well-known as a regular eating place of Jang Keun-suk and Park Shin-hye. COLA Mercato is much loved by numerous Hallyu stars and tourists for its tasty cuisine and classy interior.

11:00~00:00 Located about 650m from Sub-way Line 3, Sinsa Station, Exit 8 02-543-6321

The restaurant serves attractively pre-sented Korean food without strong sea-soning to suit everyone’s taste, and the tables are always packed with customers.

11:30~15:00, 17:00~22:00 Located about 550m from Subway Line 3, Sinsa Station, Exit 8 02-546-6732

05 Modern BapsangRestaurant run by Psy’s mother

06 Black' SmithRestaurant run by Song Seung-heon

BLACK’SMITH is a well-known restaurant run by Song Seung-heon. Many Japanese and Chinese tourists visit the restaurant to sample its tasty food and maybe catch a glimpse of its famous owner.

11:30~22:00 Located about 40m from Subway Line 3, Sinsa Station, Exit 8 02-3444-8211

07 KONA BEANS Cafe run by mothers of Leeteuk, Sungmin, and Kyuhyun, mem-bers of Super Junior

KONA BEANS is a high-class coffee shop that uses only the best Kona coffee beans. As it is run by three mothers of members of Super Junior, the cafe is filled with signs of Leeteuk, Sungmin, and Kyuhyun.

07:00~23:00 Located about 640m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-543-0070

10 CofiocaA regular cafe forGirl’s Generation, Super Junior, TVXQ, and KARA

You can find out about Hallyu stars’ favorite drinks at this cafe. The walls of the cafe are covered in autographs, posters, and photos of Hallyu idols.

10:00~22:30 Located about 400m from Sub-way Bundang Line, Apgujeong Rodeo Station, Exit 6

02-515-3032

G+Star Zone, located inside the Ap-gujeong Rodeo Station, offers various Hallyu contents at a photo zone, video stage, and hand printing zone, etc. There is also a small coffee shop where visitors can relax. Visitors can get a stamp at the counter.

Subway Bundang Line, Apgujeong Rodeo Station, Exits 1, 2, 7 (basement level)

09 G+Star ZoneCultural space for

Hallyu Exhbition

STAMP

11 Everysing K-Pop karaoke and sales of star goods

Visitors can sing their favorite K-Pop songs at karaoke and do their shopping for Hallyu goods at Everysing. SM holds regular auditions at Everysing. Why don’t you try to become Hallyu star?

10:00~22:00 Located about 400m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 6 02-6404-9850

44 45.

STAGE FGlamorous PlaceGangnam

This place appeared as a beauty salon in the drama Rooftop Prince when Lee Gak (Park You-chun) had his hair cut with his three right-hand men, violating the ancient tradition of keeping one’s hair uncut. As a fa-mous celebrity haunt, you may see a Hallyu star in the next seat!

10:00~19:00 Located about 650m from Subway Bundang Line, Apgujeong Ro-deo Station, Exit 4 02-544-4131

19

Ra Beauty CoreTV drama series Rooftop Prince

18

MANGO SIXTV drama series Gentleman’s Dignity

16 Coffee CojjeeCafe run by JYJ Kim Jae-joong

17

Buona SeraTV drama series Pasta

MANGO SIX was used as the cafe run by Lee Jung-rok (Lee Jong-hyuk), in the drama Gentleman’s Dignity. The romantic scene when Seo Yi-soo(Kim Ha-neul) kissed Kim Do-jin(Jang Dong-gun) over the window was also filmed here.

Open 24 hours 02-3443-7266 Located about 900m from Sub-

way Line 3, Apgujeong Station, Exit 3

This isn’t just any coffee shop, so you may not want to throw away the receipt containing the name of its owner, Kim Jae-joong.

10:00~22:00 Located about 560m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3 02-518-0126

This restaurant appeared as the top-class restaurant ‘La Sfera’ in the drama Pasta. Why don't you say ‘hello!’ to the chef after your meal.

(Lunch) 12:00~15:00, (Dinner) 18:00~ 23:00 Located about 780m from Sub-way Bundang Line, Apgujeong Rodeo Sta-tion, Exit 5 02-543-6668

14 10 CORSO COMOPsy’s M/V Gentleman

This store was the cool background for Psy’s music video Gentleman. This multi-concept store consists of spaces for fashion, design, books, and music as well as cafes and restaurants.

11:00~20:00 02-3018-1010 www. 10corsocomo.com Located about 250m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3

15 Pierrot Strike bowling alleys visited regularly by Hallyu stars

Let’s take a break from the fatigue of travel at Pi-errot Strike! Many Hallyu stars visit this fancy club-style bowling alley. Will we get to bowl with a Hallyu star tonight?

18:00~03:00 Located about 300m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 4 02-6007-8889

12 Boy+Shooting location of Infinite’s M/V

Boy+ is a multi-brand shop where the next-gen-eration Hallyu star, Infinite filmed their music video. This glamorous fashion boutique is also well-known as a regular shop of Girl’s Genera-tion.

Located about 330m from Subway Bundang Line, Apgujeong Rodeo Station, Exit 5 02-548-5379

11 AddictedHallyu idol stars’ regular shop

This multi-brand shop with a classy interior mainly sells famous designer clothes. You can find the stylish clothes that make Hallyu stars look so fabulous at the shop.

(Weekdays) 11:00~21:00, (Weekends) 11:00~20:00 Located about 750m from Subway Bundang Line Apgujeong Rodeo Station Exit 5 02-547-7332

46 47.

20 CUBE Studio A management agency for 4Minute, BEAST, G.NA, etc.

CUBE Studio is designed as a space where Hallyu stars and their fans can chill out and relax. The studio consists of a cafe selling drinks and star goods and Hallyu stars’ rehearsal rooms. A stamp will be provided at the cafe counter on the first floor of CUBE Studio.

Located about 1km from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3 02-3445-1035

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7

5

68

34

2

1

5

6

Seonjeongneung Station

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Gangnam-gu Of�ce Station

Hakdong Station

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ion

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3

12

2

13

Hakdong-ro

Nonhyeon-ro

Dosan-daero

Samseong-ro

Apgujeong-ro

Dosan-daero

Bongeunsa-ro

National Agricultural Cooperative Federation

Space*C

Hallyu Travel Tip!F

SM Girl’s Generation,

Super Junior,TVXQ, SHINee

www.smtown.com

JYPWonder Girls, 2AM, 2PM,

www.jype.com

FNCFTISLAND,CNBLUE

www.fncent.com

CUBE StudioBEAST, 4Minute, G.NA

www.cubeent.co.kr

BHLee Byung-hun, Go Soo, Han Hyo-joo

www.bhent.co.krTree jJang Keun-suk

www.treej-company.com/kr

DSPKARA, RAINBOW

www.dspmedia.co.kr

NAMOOACTORSJi Sung, Shin Se-kyung, Han Hye-jin

www.namooactors.com

21 Club ANSWER Hallyu stars’ party venueHot nights, glamorous parties, passionate youth can all be found at Club ANSWER, which Hallyu stars visit regularly for a groovy night! Enjoy your night at the club with Hallyu stars!

22:00~06:00 (Open Fridays and Saturdays only) Located about 1.1km from Subway Bundang Line,

Apgujeong Rodeo Station, Exit 3 02-514-4311

22 Club Ellui Hallyu stars’ party venueHallyu star showcases or parties are often held at Club Ellui, which is always packed with a joy-ful crowd. Dancing with your dreamy Hallyu star isn’t a dream anymore.

22:00~06:00(Open only Fridays and Saturdays) Located about 1.2km from Subway Bundang Line, Apgujeong Rodeo Station, Exit 3 02-1577-9669

STAMP Spot your favorite Hallyu Celebrities!Gangnam is filled with the management agencies of Hallyu stars such as EXO, Psy, TVXQ, 2PM, and KARA as well as the next generation of stars, so the area is full of Hallyu fans hoping to see celebrities in person and cheer them up.Gangnam, the birthplace of a new world star!

48 49.48

05 Lotte WorldTV Reality show We Got Married

The music video for 2012’s worldwide megahit Gangnam Style was filmed at the Zoo and the Amusement Park of Seoul Children’s Grand Park. The WAPOP Show is a regular Hallyu perfor-mance held in the Dom Art Hall inside the park.

Zoo 9:00~17:00, Amusement Park (Weekdays) 10:00~19:00, (Weekends)10:00~21:00 02-450-9311 Subway Line 7, Children’s Grand Park Station, Exit 1 www.sisul.or.kr/home_childrenpark

Lotte World is a fantastic theme park for all the couples in the world where the couple, Yong-hwa and Seohyun, enjoyed a date. Romantic adventure awaits for you!

09:30~22:00 Subway Line 2, 8 Jamsil Station Exit 4 02-411-2000 www.lotteworld.com

Jaksal is a well-known chicken brand restaurant founded by an ex-member of SS501, singer and actor Kim Hyun-joong, who is loved by fans all over Asia, and his friends.

16:00~1:30 About 200m away from Subway Line 8 Seokchon Station Exit 7 02-415-5413~4

04 Jaksal ChickenChicken restau-rant run by Kim Hyun-joong

02 Riverview 8th AvenueTV drama series City Hunter, Iris

This place was used as the house of Lee Jin-pyo (Kim Sang-joon) in the drama City Hunter. Riverview 8th Av-enue, experiences beneath Gwangjingyo(Bridge) offers visitors uique experiences.

(Winter)11:00~21:00, (Summer)10:00~22:00 Located about 1km from Subway Line 5, Cheonho Station, Exit 2 02-476-0722

03 Seoul Baekje Museum TV Variety show Running Man

What was Seoul like in the days of the ancient Baekje kingdom? The mu-seum displays relics dating back to the Baekje Kingdom that have been un-earthed in Seoul. The members of Running Man held the ‘Running Olympic Games’ with idol stars at the museum.

(Weekdays)9:00~21:00, (Weekends/National Holidays)9:00~19:00 Located about 650m from Subway Line 8, Mongchontoseong Station, Exit 1 02-2152-5800 bae-kjemuseum.seoul.go.kr

Gwangnaru-ro

CheonhodaeroGan

gbyeo

n Expr

essway

Gangbyeon Expressway

Olympic highway

Gwangjingyo

Gwangnaru-ro

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pic-ro

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Ogeum-ro

Jamsil-daegyo

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4

34

4

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6 78

9 3

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4

5

4

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3

65 87

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2

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7 86

4 3

4

5

3

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110

11

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5

2

9

10

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2

7

83

4

4

1

2

5

2

16

2

34

14

32

4

4

1

2

3

4

1

2

3

5

Cheonho Station

Child

ren'

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and

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Sta

tion

Achasan Station

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tion

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Seokchon Station

Ttuk

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k

Line 2

Li

ne 8

Line 2

Line 5

Line 2

Gwangnaru Station

Sports Complex Station Sincheon Station

Gangbyeon Station

Jamsillaru Station

Konkuk Univ. Station

Samseong Station

Guui Station

Jamsil Station

Line

7

6

Bangi Middle School

Jam Sil Tourist Hotel

Jamsil Retarding Basin Park

Chungshin Girls' High School

Jamsin High School

Jamsil Hangang Park

Seokchon Lake

Jamsil Girls' High School

NH Bank

NH Bank

Lotte Dept. Store

Bangsan High School

Seoul Hospital Main Building

Sejong Univ.

Seongdong District Tax Of�ce

Prime Hospital

Jayang High School

Konkuk Univ. (Seoul Campus)

GwangjinPolice Station

Dongseoul Mail Center

Dong SeoulTerminal

Universal Arts Center

Girls’ High School Attached toCollege of EducationDongguk University

Guui Baseball Stadium & Park

Presbyterian College andTheological Seminary

W SeoulWalkerhill

GwangnaruBicycle Park

Gwangnam High School

Pungnap DokkaebiMarket

Seoul English Village

Seoul Choi'sHospital

Jamsil High School

Bangi Middle School

Asan Medical Center Pungsung

Middle School

Seoul OlympicParktel

Soma Museum

Ttukseom Hangang Park

Seongja Elementary School

Geondae Meokjagolmok

Yeongdonggyo Traditional Market

Saemaeul Traditional Market

Achasan Ecological Park

0 600 1,200m

HangangCruise Ship Quay

Hangang (River)

Hangang (River)

01

09

08

05

04

03

07

06

02

InterContinental Seoul COEX

Korea Cultural House

Bongeunsa(Temple)

Olympic Park

Magic Island

Hyundai Department Store

Olympic Stadium

Seoul Children's Grand Park

Jamsil Heliport

Lotte World

Jaksal Chicken

Seoul BaekjeMuseum

Ttukseom Hangang Park

COEX

Riverview 8th Avenue

COEX Aquarium

G

STAGE.

G 01 Seoul Children’s Grand ParkPsy’s M/V Gangnam Style

This section introduces various well-known attractions for tourists who want to experience them in person. Let’s enjoy dynamic and exciting Hallyu by visiting the places where Psy performed his ‘horse-riding dance’, where the couple from We Got Married rode a rollercoaster, and where members of Running Man held their own Olympic Games.

Entertaining WorldJamsil, Ttukseom Experience Dynamic and Exciting Hallyu

50 51.

STAGE GEntertaining WorldJamsil, Ttukseom

06 COEX AquariumTV Variety show Running Man TV drama series One Fine Day

The aquarium provided the backdrop both for a joyful mission place in the show Running Man and a romantic scene in the drama One Fine Day.

10:00~20:00(Last admission at 19:00) Sub-way Line 2, Samseong Station, Exits 5, 6 02-6002-6200 www.coexaqua.com

07 InterContinental Seoul COEXTV drama series Midas, Psy’s M/V Gentleman

The hotel provided the background for Psy’s enjoyable music video Gentleman. The hotel has also appeared in many other Hallyu TV programs.

02-555-5656 Open 24 hours (*Opening hours are different for each facility) Subway Line 2 Sam-seong Station Exit 5 www.iccoex.com

08 Jamsil HeliportTV Variety show Running Man

Why not take a helicopter trip to enjoy dynamic views of Seoul. This will give you a clear bird's eye view of the city.

Subway Line 2, Sports Complex Station, Exits 6, 7 → Pass between the right side of the main stadium and the left side of the hockey stadium → Arrival at the Heliport 1899-2679 (Consultation hours 09:00~18:00) Service hours depend on the flight schedule.

09 Ttukseom Hangang ParkPsy’s M/V Gangnam Style TV drama series Iris, Secret Garden

Ttukseom Hangang Park can be seen in the Gangnam Style music video when Psy is doing Yoga with some pretty girls. The park offers visitors various sports activities including an outdoor swimming pool, climbing-wall, water-skiing, etc.

Subway Line 7 Ttukseom Park Station Exit 2 → 3 02-3780-0521

Non-Verbal PerformanceThere are some non-verbal performances for tourists who want to enjoy Hallyu perfectly without any language barrier. Non-verbal performances are offered for everyone from children to foreign tourists. Let’s have a great time with Hallyu performances featuring well-written storylines and delightful body gestures.

BIBAP A musical show in which two master chefs present international cuisine to each other! Let’s savor their extraordinary culinary contest!

www.bibap.co.kr

FANTA STICK Let’s discover a new concept of Gukak (Korean classical music) featuring a wide range of genres from pop music to rock and roll.

www.fanta-stick.co.kr/intro.html

MISO Miso, or Beautiful Smile, is a series of musical performances of-fering a memorable experience filled with dynamic spirit and energy.

miso.chongdong.com

JUMP <JUMP> is a performance that mixes comedy with Korean traditional martial arts, Taewondo and Taekkyon.

www.yegam.com/jump

THE PAINTERS: HEROS This new concept of art performance harmonizes joyful dance, comedy and drawing.

thepainters.co.kr

NANTA NANTA, Korea’s first non-ver-bal comedy show, incorporates Ko-rean traditional samulnori (percussion quartet) rhythms.

nanta.i-pmc.co.kr/nanta

WAPOP WAPOP, Hallyu Movie Show! Check the show schedule on the home page before visiting.

www.domarthall.com

Sachoom This cool dance performance is recommended as a representative Korean non-verbal performance.

www.lovedance.co.kr

DRUMCAT Let’s enjoy a modern classy percussion performance comprising five themes!

www.drumcat.co.kr

Hallyu Travel Tip!G

52 53.

Useful Phone NumbersInformatizon on Seoul DASAN Call Center / 120 Tourist information KTO TT Call Center / 1330 Phone interpretation service Interpretation servic e BBB (Before Babel Brigade) / 1588-5644 Emergency medical service Emergency Medical Information Center / 119Lost articles Lost and Found Center at Seoul Metropolitan Police Agency / 2299-1282Tourist complaint report DASAN Call Center / 120+9 Tourist Complaint Center at Korea Tourism Organization / 1330

Easy and Convenient Seoul Tour Informationㆍ Visit Seoul Homepage www.visitseoul.net Seoul city government-run official Seoul tour information portal, the Visit

Seoul website offers information about major tourist attractions and accommodations in Seoul, as well as recommended themed tours. You can make reservations for walking tours, performances, and even movies. Use your smartphone for convenient access to the website (http://m.visitseoul.net) at anytime, anywhere.

ㆍ iTourSeoul App An application for accessing Seoul tour information made for easy and convenient use during your stay in Seoul, it provides real-time information about nearby tourist attractions and public transportation all based on the current location of the user. The app supports Korean, English, Japanese, and both simplified and traditional Chinese.[How to Use] Search iTourSeoul at app stores and android markets and download the app.Or scan the QR code on the right for immediate download. [Smartphone Rental Service] Smartphone with the pre-installed iTourSeoul is available for rental for international visitors. Reservation at least three days before arrival is required. Rental fee \3,000 per day Domestic call \11 per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers at Incheon International Airport, Gimpo Airport, Korea City Air Terminal 02-1588-0608(when calling from Korea), +82-2-2190-0901(when calling from overseas)

Tourist Information CentersTourist information center Phone Tourist information center Phone

Incheon Int’l Airport032-743-3270, 3272 032-743-2600, 2602

Samilgyo (Bridge) 02-720-0872

Seoul Station(full information service) 02-3149-3333

Myeongdong Tourist Information Center 02-778-0333 Seoul Meeting Square 02-579-0290

Gangnam Tourist Information Center 02-3445-0111 Citizens’ Hall 02-739-7755

Korea Tourism Organization 02-729-9496~9 Sinchon Station(Gyeongui Line) 02-363-7833

Gyeongbokgung Palace 02-738-9171 Yeongdeungpo Station (full information service)

02-2639-3320

Gwanghwamun 02-735-8688 Yongsan Station (full information service) 02-3780-5555

Namdaemun Market 02-752-1913 Itaewon 02-794-5579

Naminsa 02-737-7885 Itaewon Station 02-3785-0942

Dongdaemun 02-2236-9135 Jamsil 02-2143-7007

Mapo Tourist Information Center 02-334-7878 Jaedong Elementary School 02-2148-4160

Myeongdong 02-774-3238 Jeongdok Public Library 02-2148-4161

Myeongdong (Seoul Global Culture and Tourist Center) 02-3789-7961~3 Cheonggye Plaza 02-2290-7126

Bukinsa 02-734-0222 Hongik Univ. 02-323-2240

Look for the red vests in Seoul ㆍ If you need help while touring Gwanghwamun, Myeongdong, Namdaemun Market, Sinchon, Itaewon, Samcheong-dong,

Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or Buchon, you should look for red shirts with the symbol. These people are so called ‘mobile tourist information centers’. They are fluent in foreign languages including English, Japanese and Chinese, and provide tourist information of Seoul from introduction about Seoul, from the introduction of tourist attractions to direction guides.

Gwanghwamun·Namdaemun Market·Samcheong-dong 09:30-18:30, Myeongdong 09:30-19:30, Sinchon·Insa-dong·Itaewon·Sinsa-dong Garosu-gil 10:00-19:00, Dongdaemun·Hongdae 12:00-20:00, Bukchon 09:30-18:30 (Summer season) 09:00-18:00 (Winter season)

※ For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the mobile app iTourSeoul.

※Information in this guide book is current as of January 2014.

Tourist Information

Entertainment Information

Transportation cards available in SeoulHow to use Where to buy Fare

T-money

Transportation card that can be used on buses and subway in Seoul and the metropolitan area; you should touch the card to the card reader both when you board and alight to receive the transfer discount.

Subway stations in Seoul, convenience stores with T-money signs

\2,500 for a regular card and charge amount of \1,000 and up

SeoulCitypass Plus

The card combines T-money and a discount service for designated performances, exhibitions, tourist attractions and restaurants. You get a 5% discount when you use Seoul City Tour Bus using this card.

GS25 convenience stores, tourist information centers, train stations

\3,000 for the purchase of the card, Mobile phone strap type: \5,000Refillable up to \500,000

M-PASS

Public transportation card exclusively for international visitors, M-Pass can be rented and used to take up to 20 city bus and subway rides in Seoul and metro area. Like T-money, you can refill cash and use the card to pay for your purchases at convenient stores and taxis that accept T-money card.

Incheon International Airport Tourist Information Center, Seoul Global Culture & Tourism Center (Myeongdong), Gangnam Tourist Information Center

1 Day Pass : \10,000, 2 Day Pass : \18,000, 3 Day Pass : \25,500, 5 Day Pass : \42,500, 7 Day Pass : \59,500, Not including the \5,000 rental fee. (Upon returning, \4,500 is refunded after a \500 deduction.)

ENTERTAINMENT COMPANIES/AGENCIES URL ARTISTS

BLOSSOM ENTERTAINMENT www.blossomenter.com Song Joong-ki, Cha Tae-hyun, Song Jong-ho, Lim Ju-hwan

C-JES ENTERTAINMENT www.c-jes.com JYJ, Lee Jung-jae, Song Ji-hyo, Seol Gyeong-gu

CORE CONTENTS MEDIA www.ccment.com Ha Seok-jin, T-ARA, DAVICHI

CUBE ENTERTAINMENT www.cubeent.co.kr 4MINUTE, BEAST, G.NA

CULTURE DEPOT www.culturedepot.kr Jun Ji-hyun, Park Min-young

FANTAGIO www.fantagio.kr Ha Jung-woo, Jung Kyoung-ho, Joo Jin-mo, Kim Sung-kyun

FNC ENTERTAINMENT www.fncent.com CNBLUE, FTISLAND, AOA, Lee Dong-gun

iHQ www.sidushq.com Kim Woo-bin, Jang Hyuk, Danny Ahn, Baek Sung-hyun, Kim Hyun-woo

IOK COMPANY www.iokcompany.com Zo In-sung, Ko Hyun-jung

JF ENTERTAINMENT www.jfent.co.kr Park Jae-jung, Park Han-byul

JYP ENTERTAINMENT www.jype.com 2PM, 2AM, MISS A, WONDER GIRLS

KEYEAST www.keyeast.co.kr Bae Yong-joon, Kim Soo-hyun, Kim Hyun-joong, Ju Ji-hoon

LOEN ENTERTAINMENT www.iloen.com IU, Kim Suk-hoon, Jo Han-sun

MANAGEMENT SOOP www.soopent.comGong Yoo, Kong Hyo-jin, Kim Min-hee, Ryoo Seung-bum, Su Ae, Jeon Do-yeon

MGB ENTERTAINMENT www.mgbent.com Yoon Sang-hyun, Chang Shin-young, Seo Young-hee

MM ENTERTAINMENT www.mmenter.com Kim Myung-min, Choi Tae-joon

NAMOOACTORS www.namooactors.com Ji Sung, Kim Kang-woo, Moon Geun-young, Kim Ju-hyuck, Shin Sae-kyeong, Yoo Ji-tae, Lee Yoon-ji

NEOS ENTERTAINMENT www.neosentertainment.com Jeong Yumi, Yoon Se-A

PLEDIS ENTERTAINMENT www.pledis.co.kr After School, Son Dam-bi

POLARIS ENTERTAINMENT www.polarisent.co.kr/ Kim Bum-soo, Oh Yoon-ah

SM ENTERTAINMENT www.smtown.com SUPER JUNIOR, GIRL'S GENERATION, SHINEE, f(x), EXO

STAR EMPIRE www.starempire.co.kr ZE:A, JEWELRY, NINE MUSES

STAR K ENTERTAINMENT www.starkent.co.kr Jung Il-woo, Jae Hee

STARHAUS ENTERTAINMENT www.starhaus.co.kr Lee Min-ho, Park Sol-mi

THE HOUSE COMPANY www.twitter.com/thehousecompany Yoon Eun-hye

THE JUN ENTERTAINMENT the-jun.com Lee Yuri

YG ENTERTAINMENT www.ygfamily.com BIGBANG, 2NE1, PSY

54 55.

Cultural Heritages

1 Changdeokgung Palace .......................[B2]

2 Changgyeonggung Palace ...................[B2]

3 Deoksugung Palace...............................[B2]

4 Gyeongbokgung Palace 20..................[B2]

5 Gyeonghuigung Palace .........................[B2]

6 Jongmyo Shrine .....................................[B2]

7 Mongchontoseong Fortress ................[C3]

8 Seonjeongneung Royal Tombs ...........[C3]

9 Seoul City Wall ........................................[B1]

10 Unhyeongung Palace ............................[B2]

Landmarks11 Banpo Moonlight

Rainbow Fountain 40.............................[B3]

12 Bosingak Belfry ......................................[B2]

13 Cheonggyecheon (Stream) .................[B2]

14 Cheonggye Plaza ...................................[B2]

15 Dongdaemun Design Plaza .................[B2]

16 Gwanghwamun Square 13 ..................[B2]

17 Heunginjimun Gate ................................[B2]

18 Lotte World 51.........................................[C3]

19 N Seoul Tower 16 ...................................[B2]

20 Seoul City Hall 13 ...................................[B2]

21 Seoul Plaza ..............................................[B2]

22 63Building ...............................................[A3]

23 Sungnyemun Gate .................................[B2]

Experience Traditional Culture24 Bongeunsa Temple.................................[C3]

25 Bukchon Hanok Village 21 ..................[B2]

26 Jogyesa Temple .....................................[B2]

27 Korea Cultural House ............................[C3]

28 Korea House ............................................[B2]

29 Kukkiwon .................................................[B3]

30 Namsangol Hanok Village 16 ............[B2]

31 Samcheonggak ......................................[B1]

Shopping32 Apgujeong Rodeo Street ......................[B2]

33 BITPLEX ...................................................[B2]

34 Central City ..............................................[B3]

35 Cheongdam-dong Fashion Street .....[C2]

36 COEX Mall ................................................[C3]

37 D-Cube City .............................................[A3]

38 Dongdaemun Market 26 ......................[B2]

39 Dongwha Duty Free Shop ....................[B2]

40 Ewha Univ.’s

‘Street You Want to Visit’ .......................[B2]

41 Galleria Dept. Store ...................... [B2, C2]

42 Gangnam Station Underground

Shopping Center ....................................[B3]

43 Garden5 ...................................................[C3]

44 Gwangjang Market ................................[B2]

45 I’PARK Mall ..............................................[B2]

46 Itaewon Antique Street .........................[B2]

47 Jamsil Shopping Town .........................[C3]

48 Lotte Dept. Store 14 ..............................[B2]

49 Lotte Duty Free Shop ............................[B2]

50 Myeongdong Street 17 .........................[B2]

51 Namdaemun Market .............................[B2]

52 Pyounghwa Market ...............................[B2]

53 Seoul Folk Flea Market 27....................[B2]

54 Seoul Yangnyeong Market ...................[B2]

55 Shilla Duty Free Shop ............................[B2]

56 Shinsegae Department Store .............[B2]

57 Sinsa-dong Garosu-gil .........................[B3]

58 Ssamzie-gil 22.........................................[B2]

59 Times Square 38.....................................[A3]

60 Walkerhill Duty Free Shop ...................[C2]

61 Yongsan Electronics Shopping Mall ..[B2]

Museums and Galleries62 Cheonggyecheon Museum .................[B2]

63 Cheongwadae Sarangchae 19 ...........[B2]

64 Culture Station Seoul 284 ...................[B2]

65 Gallery Street ..........................................[B3]

66 Gana Insa Art Center ............................[B2]

67 Horim Art Center ....................................[B3]

68 K-Pop Music Exhibition Hall ................[C3]

69 Leeum Samsung Museum of Art........[B2]

70 Lock Museum ........................................[B2]

71 Lotte World Folk Museum ...................[C3]

72 Mongchon Museum of History ...........[C3]

73 National Museum of Contemporary Art

Seoul Hall .................................................[B2]

74 National Museum of Korea ..................[B3]

75 National Palace Museum of Korea ....[B2]

76 Seoul Arts Center Hangaram Art

Museum ....................................................[B3]

77 Seoul Baekje Museum 51 ....................[C3]

78 Seoul Museum of Art ...........................[B2]

79 Seoul Museum of History 13................[B2]

80 Simone Handbag Museum

‘Bagstage’..................................................[B3]

81 Soma Museum .......................................[C3]

82 The National Folk Museum of Korea..[B2]

83 The National Museum of Korean

Contemporary History 21......................[B2]

84 The Story of King Sejong·The Story of

Admiral Yi Sun-shin ...............................[B2]

85 The War Memorial of Korea ................[B2]

86 Trick Eye Museum 31.............................[A2]

Entertainment 87 Arko Arts Theater...................................[B2]

88 Bibap Theater 53 ...................................[B2]

89 Chongdong Theater ..............................[B2]

90 Clubs around Gangnam Station .........[B3]

91 COEX Aquarium 52................................[C3]

92 Daehangno Street ..................................[B2]

93 Hangang Cruise 37................................[B3]

94 Hongdae’ Clubs 32.................................[A2]

95 LG Art Center ..........................................[B3]

96 Myeongdong Theater ............................[B2]

97 National Center for Korean

Traditional Performing Arts ..................[B3]

98 Sachoom Theater 53.............................[B2]

99 Samsung d’light .....................................[B3]

100 Sejong Center for the Performing Arts ............................................................................[B2]

101 Seoul Arts Center ..................................[B3]

102 Seoul Helicopter Tour 52......................[C3]

103 Seoul Norimadang ...............................[C3]

104 Yeouido Hangang Swimming Pool ....[A2]

Parks105 Dosan Park...............................................[B3]

106 Jamsil Hangang Park.............................[C3]

107 Jamwon Hangang Park ............[B3]

108 Marronnier Park 26 ...............................[B2]

109 Naksan Park 25......................................[B2]

110 Namsan Park ..........................................[B2]

111 Olympic Park ...........................................[C3]

112 Seokchon Lake Park .............................[C3]

113 Seonyudo Park .......................................[A2]

114 Seoul Forest ............................................[B2]

115 Tapgol Park ..............................................[B2]

116 Yeoksam Park .........................................[B3]

117 Yeouido Hangang Park .........................[A2]

118 Yeouido Park 41.......................................[A2]

4 Gyeongbokgung Palace 20.......[B2]

Map no.Tourist attractions

Page no.

Coordinates

How to read the index

Seoul Tourist Map

No. Cultural HeritageNo. LandmarksNo.

No. Shopping

No. Museums and GalleriesNo. EntertainmentNo. Hangang Tour

Bus Terminal

Train Station Tunnel

Ferry Boat Quay Swimming Pools

Water Taxi Stop Univ. Hotel

Others

Line 7 Line 8 Line 9 A’REX

(Airport Railroad) Bundang Line

Sinbundang Line Jungang Line Gyeongui Line Gyeongchun Line Railway

Not Open

[ Subway · Railroad ]

Line 1 Line 2 Line 3 Line 4 Line 5 Line 6

Experience Traditional Culture

1

3

2

1

3

2

A B C

A B C

Bukhansan National Park

Cheongnyangni(University of Seoul)

Hoegi

Seokgye

Mia(Seoul Cyber Univ)

Gireum

Taereung

Sangbong (Intercity Bus Terminal)

Seongsu

Sinseoldong

Yaksu

Sindang

Oksu

Dongmyo

Dream Forest

Choansan (Mt.)

Royal Tomb Museum of the Joseon Dynasty

GimpoInternationalAirport

IncheonInternationalAirport

Haneul Park

Pyeonghwa Park

SeonyudoPark

Bamseom(Islet)

Ansan (Mt.)

Baengnyeonsan (Mt.)

Noeul Park

Boramae Park

Yongsan Park

Nakseongdae Park

DMC Gallery

Seoul World CupStadium

Palgakjeong Park

Yeonsinnae

Bulgwang

Digital Media City

Kkachisan

Yeongdeungpo-gu Office

Seonyudo

Dangsan

Singil

Yeouido

Noryangjin

Gongdeok

Samgakji

Ichon (National Museum of Korea)

Dongjak (Seoul National Cemetery)

Chongshin Univ.(Isu)

Express Bus Terminal

Apgujeong

Gangnam

Yangjae(Seocho-gu Office)

Cheongdam

Sadang

Seoul Nat'l Univ. of Education

Seolleung

Gangnam-gu Office

SamseongSports Complex

Konkuk Univ.

Wangsimni

Seokchon-dongAncient Baekje-eraStone Mound Tombs

Dogok

Suseo

Garak Market

Jamsil

Cheonho (Pungnaptoseong)

Gunja (Neungdong)

Gwangnaru (Presbyterian College & Theological Seminary)

Guro

Sindorim

Daerim (Guro-gu Office)

Sillim Gasan Digital Complex

Hapjeong

Cheonggu

Itaewon

Hongik Univ.

Myeongdong

SinchonEwha Womans Univ.

Bonghwasan (Mt.)

Achasan (Mt.)

Geondae RodeoStreet

Munjeong-dongRodeo Street

Sinsa-dongGarosu-gil

Mok-dongStadium National

Assembly

Children'sGrand Park

Amsa-dongPrehistoricSettlement Site

NoryangjinFisheriesWholesale Market

Yeouido Saetgang Ecological Park

GeumcheonFashion Town

Mok-dongRodeo Street

Garak Market

Yeouido Park

Seoul NationalCemetery

Seoripul Park

Umyeonsan (Mt.)

YangjaeCitizens'Forest

Seoul GrandPark

Sanbong Bus Terminal

Nambu BusTerminal

Jamsil SportsComplex

Hangang (River)

Yangja

echeon

(Stre

am)

Tancheon (Stream)

Anya

ngch

eon

(Stre

am)

Seoul Forest

Yeongdeungpo Station

Seoul Station

YongsanStation

Dongseoul BusTerminal

Jungang Line

Gyeo

ngch

un Li

ne

Gyeongui Line

Express Bus Terminal

Line 1

Line 9

Line 4

Sinbundang Line

Line 7

Line 2

Line 2

Bundang Line

Line 8

Line

8

Line 3

Line 5

Line 6

Holiday InnSeoul Seongbuk

Ramada Seoul

ImperialPalace

Ellui

RenaissanceSeoul

The-k Seoul

Seoul Palace

HanyangUniv.

Konkuk Univ.

Chungang Univ.

Gayan

gdae

gyo

(Bridg

e)

Seon

gsan

daeg

yo(B

ridge

)

Yangh

wa

daeg

yo(Br

idge)

Dang

sanch

ealgy

o

(Railro

ad Br

idge)

Seog

angd

aegy

o(B

ridge

)

Mapodae

gyo

(Bridge)

Wonhyod

aegyo

(Bridge)

Hangan

gcheol

gyo

(Railroa

d Bridg

e)

Hang

angd

aegy

o

(Bridg

e)

Dong

jakda

egyo

(Brid

ge)

Banpodaegyo

(Bridge)

Hannamdaegyo

(Bridge)

Donghodaegyo

(Bridge)

Seongsudaegyo(Bridge)

Yeon

gdon

gdae

gyo

(Brid

ge)

Cheo

ngda

mdae

gyo

(Brid

ge) Jamsildaegyo

(Bridge)

Jamsilcheolgyo

(Railroad Bridge)Olympic-daegyo

(Bridge)

Guri-Amsadaegyo (Bridge)

Cheonhodaegyo(Bridge)

Gwangjingyo(Bridge)

Eunpyeong-gu

Seodaemun-gu

Mapo-gu

Gangseo-gu

Yangcheon-gu

Guro-gu

Geumcheon-gu

Gwanak-gu

Seocho-gu

Gangnam-gu

Songpa-gu

Gangdong-gu

Gwangjin-gu

Seongdong-gu

Dongdaemun-gu

Jungnang-gu Gyeonggi-do

Nowon-gu

Gangbuk-gu

Seongbuk-gu

Dongjak-gu

Yeongdeungpo-gu

Grand Hilton Seoul

Sheraton Grande Walkerhill

W Seoul-Walkerhill

Lotte

RenaissanceSeoul

The Ritz-Carlton Seoul

Provista

JW Marriot

Best Western Premier Guro

Marriott Executive Apartments Yeouido Park Centre - Seoul

Courtyard Marriott Seoul Times Square

The Lexington

Lotte City

Capital

IP Boutique

Grand Hyatt Seoul

Best Western PremierSeoul Garden

Novotel Ambassador Doksan

Best Western PremierGangnam

HanyangUniv.

Kyung Hee Univ.

Yonsei Univ. EwhaWomans Univ.

Korea Univ.

Jongno-gu

Namsan Park

(Fortress wall)

Seoul

City Wall (Fortress w

all)

Seoul City Wall

28 29 30 31

32 33 34 35

36 37 38 39

40 41 42 43

44 45 46 47

48 49 50 51

52 53 54 55

109

108

110

114

105107

116

112

106111

115

113

117118

16

142021

23

1213

17

15

19

18

22

39

40

61

45

34

42

36

47

43

354132

57

41

59

37

46

58

49

48

5051 56

55

52

53

54

33

60

4438

70

62

63 82

7375

84

79

78

8664

69

85

7465 67

71

8177

72

68

80

76

83 66

8792

88

89

96

98100

99

91

102

103

101 97

90

95

94

104

93

9

4

5

3

12

6

8

7

10

31

25

26

30 28

24

27

29

11

Seokchon Lake

Olympic Park

Dosan Park

Hongik Univ.

Chungjeongno(Kyonggi Univ.)

Bonus Stamp

Tongin Market Lunchbox Cafe <p.20>

Bonus Stamp

Seoul Global Culture & Tourism Center <p.15>

N Seoul Tower <p.16>

G+Star Zone <p.45>

Seoul Folk Flea Market <p.27>

Seoul Museum of History <p.13>

Bonus Stamp

Seoul Metropolitan Library / Citizens' Hall <p.13>

CUBE Studio <p.48>

XINDIE <p.35>

Bonus Stamp

Cheongwadae Sarangchae <p.19>

TRICKEYE Museum <p.31>

Gangnam Tourist Information Center <p.43>

A stamp will be provided at some of the attractions you visit.The more stamps you get, the more satisfied you’ll feel about your trip.

Tourists can collect a stamp from each attractions and fill this Bingo card as a memorable souvenir. Why don’t you plan a trip for the stamp bingo game?

STAMP BINGO

★ Tourists will receive a pin button set if they complete one line of bingo, and a handkerchief for two lines or more.

★ From January 2014, tourists can participate in bingo until it runs out of souvenirs.

★ One souvenir will be given to each foreign tourist.★ Souvenirs will be available at Seoul Citizens' Hall, the Seoul Global

Culture & Tourism Center, and the Gangnam Tourist Information Center.

Subway Line 1

Subway Line 2

Subway Line 3

Subway Line 4

Subway Line 5

Subway Line 6

Subway Line 7

Subway Line 8

Subway Line 9

Incheon Line 1

A’REX (Airport Railroad)

Bundang Line, Suin Line

Sinbundang Line

Jungang Line

Gyeongui Line

Gyeongchun Line

Uijeongbu Line

Ever Line

Transfer Station

Not Open

Hangang (River)한강

D B

2 3 3 D

D09 D10 D11

709

9

3 3 G 3 6 3 6

1 4 1 6 1 2

1 7

4 7

310 312 313

510

511

314 316 317 318 319 320 323 324 325326

327

328

129

131

125

211-3

211-2

211-1

K115

P143

P144

P145

P146

P147

P148

P150

P151

P152

K113K112

K119

K122

P122 P124 P129

K123

P123 P125 P126 P127 P128 P130 P131 P132 P133 P134 P135

P136

K124 K125 K126 K127 K128 K129

K130

K131

K132K133K134K135K136K137

420638

637

639 640 641 642 643 646 647 648

419

418 417 416 415 414 413 410 409

115

117

118

119

121

122

114

112

711

712

714

715

716

718

719

721

722

723

724

726

728

729

731732733

735

922

924 925

921

110 109 108 107 106 105 104 103 102 101 100

613

615

610

611

616

617

311

1 J

6 7

J G

1 4

5 7

2 7

7 B

1 J

1 6

2 62 5 2 4 5

5 6

3 6

207

211

210

K211

K212

K214

209

541538 539 542 543

545

546

2 5 J

1 3 5

3 J

334

336

337

338

629 630 631 632

332

2 3

1 4 G A

1 22 5

134

425 424

429

427

1 J 4 J

533

532

530

527

524528

6 G A

6 5 A

5 9 A

2 A G

513

901

903 904905

906

907 908 909 910

514

515

516

517

519 520 521 5222 5 2 5

234-3

234-2

234-1

149

150

151

153

154

155

156

157

158159160161

148 147 146 144

751

752

753

754

755

756

757

758

749 748 747 745 743

232

231 230 229 228 227 225 224

221

341 343 345 346 347

815

813

215

217218219

214

213

812

810

553

552

551

550

549

548

P549

816

818

819

821

822

823824825

742 741

916

914

918 919

739 738 737

143 142

139 137

11 7

1 7 2 7 3 7 9

4 6

4

I K

1 9

1 I

1

7

4

455

454

453

452

451 450 449 448 447

446

445

444

442 441 440 439 438 437 436

435

434

1 4

4 7

4 9

2 4

2 D

2

K216

3 B

B

B

3 B 8 B

3 8

2 B

5 8

P153

P154

P155 P156 P157 P158 P159 P160 P161 P162 P163 P164 P165 P166 P167 P168 P169 P170 P171 P172 P173 P174 P175

K218

K234 K233 K232 K231B Y

K252

K253

K254

K255

K256K258K259

K236 K235

K238K240K240

K240

K240

K240

K229 K228 K227 K226

K224

K223

K219 K220

8 B

2 9 2 6

1 2

7 I 9

5

58

P550

P551

P553

P554

P555

3 5

A I

242 202241

240

235

P314

K315

K313

K317

K318

K320

K321

K323

K324

K325K326K327K329K330K331K333K334K335

627

621

623 624 625

620

619

I111

I112

I113

I114

I115

911 912

A10

A11

A09

A07

I116

I117

I119 I121 I122

I123

I124

I125

I126

I127

I128

I129

I131

I132I133I134I135I136I137I138

348

351

P137

P138

P139

P140

1

7

4

6

1

1

5

3 4

1

740

1 5 5 9

7 J G

K

Gyeongui

A’REX(Airport

Railroad)

Incheon1

Suin BundangSinbundang

Ever Line

GyeongchunJungang

Uijeongbu

U1

K241

U110

U112

U113

U114 U115 U117 U118 U119 U120 U121 U122 U123 U124 U125

Y111

Y112

Y113

Y114 Y115 Y116 Y117 Y118 Y119 Y120 Y121 Y123 Y125 Y126

A071

Hangang (River) 한강

6 5AG

Munsan

(Unche

on) 

문산(운천)

Daehw

a 대화

Gaehw

a개화

Gaehw

asan

개화산

Gimpo

Int'l Ai

rport

김포공항

Airport

Market

공항시장

Songje

ong

송정

Magok

마곡

Balsan

발산

Ujangs

an

우장산

Hwago

k

화곡

Yangch

eon-gu

Office

양천구청

Dorimche

on

도림천

Sinban

ghwa

신방화

Yangch

eon Hy

anggyo

양천향교

Magokna

ru (Not

Open)

마곡나루(미개통)

Sinnae

신내

Byeolla

e

별내

Cheonm

asan

천마산

Sinnae

(Not O

pen)

신내(미개통)

Gayang

가양

Kkachi

san

까치산

Sinjeo

ngnege

ori

신정네거리

Sinjeo

ng

신정 Mokd

ong

목동

Omokg

yo

(Mokdong

Stadiu

m)

오목교(목동운동장앞)

Yangpy

eong

양평

Yeongd

eungpo

-gu

Offic

e

영등포구청

Jeungm

i 증미

Deungc

hon 등촌

Yeomcha

ng 염창

Sinmokd

ong

신목동

World Cu

p Stad

ium

(Seong

san)

월드컵경기장(성산)

Seonyu

do 선유도

Dangsa

n

당산

Singil

신길

Yeongd

eungpo

M

arket

영등포시장

Mangwo

n

망원

Mapo-gu

Office

마포구청

Hongik

Univ.

홍대입구

Seogan

g

서강

Sangsu

상수

Gwangh

eungch

ang

(Seoga

ng)

광흥창(서강)

Hapjeo

ng 합정

Yeouid

o

여의도

Mapo

마포Nat

ional

Assem

bly

국회의사당

Geomam

검암 Gye

yang

계양

Gyulhy

eon 귤현

Bakcho

n

박촌

Imhak

임학

Gyesan

계산

Jakje

on

작전

Galsan

갈산

Jungdo

ng

중동

Songna

e

송내

Bugae 부개

Bupyeo

ng 부평

Baegun

백운

Dongam

동암

Ganseo

k

간석

Juan주안

Dohwa

도화

Jemulp

o

제물포

Int'l B

usines

s Distr

ict

국제업무지구

Central

Park

센트럴파크

Univ. o

f Inche

on

인천대입구

BIT Zo

ne

지식정보단지

Techno

park

테크노파크

Campus

Town

캠퍼스타운

Do

ngmak

동막

Dowon

도원Don

ginche

on

동인천

Incheo

n

인천

Sanbon

산본

Dongsu

동수

Bupyeo

ngsam

geori

부평삼거리

Ganseo

kogeor

i

간석오거리

Cheonw

ang

천왕 Gwa

ngmyeo

ngsage

ori

광명사거리

Cheols

an

철산

Gasan

Digital

Comple

x

가산디지털단지

Sindae

bangsa

mgeori

신대방삼거리

Incheo

n City

Hall 인천시청

Incheo

n Bus

Termina

l

인천터미널

Munhak

Sports

Comple

x

문학경기장

Arts C

enter 예술회관

Seonha

k 선학

Soraep

ogu

소래포구

Incheo

n Nonh

yeon

인천논현

Hogupo

호구포

Namdon

g Indus

park

남동인더스파크

Wolgot

월곶

Seoksu

석수

Gwana

k 관악

Anyang

안양

Myeongh

ak

명학

Sinyeo

nsu

신연수

Woninja

e 원인재

Do

ngchun

동춘

Bucheo

n

부천 Sos

a

소사

Kkachi

wool

까치울

Chunui

춘의

Sinjun

gdong

신중동

Bucheo

n City

Hall

부천시청

Sangdo

ng

상동

Sam

san

Gymnas

ium

삼산체육관

Gulpoc

heon

굴포천

Bucheo

n Stad

ium

부천종합운동장

Yeokgo

k

역곡 Ons

u

(Sungk

onghoe

Univ.)

온수(성공회대입구)

Oryudo

ng

오류동

Sindor

im

신도림

Guro

구로

Mullae문래

Yeongd

eungpo

영등포

Daeban

g

대방

Noryan

gjin

노량진

Nodeul

노들 Heu

kseok

(Chung

-Ang U

niv.)

흑석(중앙대입구)Yon

gsan

용산

Gaebon

g 개봉

Guil 구일

Namgur

o

남구로

Doksan

독산

Gwang

myeong

광명 Geu

mcheon-

gu Offi

ce

금천구청

Guro D

igital

Comple

x

구로디지털단지

Sinpun

g 신풍

Daerim

(Guro

-gu Of

fice)

대림(구로구청)

Boram

ae 보라매

Sindae

bang

신대방 Sill

im신림 Bon

gcheon

봉천

Indeog

won

인덕원Pye

ongcho

n

평촌Beo

mgye

범계

Gunpo

군포

Geumjeo

ng

금정

Dangje

ong 당정

Uiwang

의왕

Hwase

o 화서

Suwon

수원 Ser

yu

세류

Seodon

gtan

서동탄

Byeong

jeom 병점

Sema 세마

Osan U

niv. 오산대

Osan 오산

Jinwi 진위

Songta

n 송탄

Seojeo

ngni서정리

Jije 지제

Jiksan 직산

Dujeon

g 두정

Cheona

n

천안 Bon

gmyeo

ng

봉명 Ssa

ngyong

쌍용 Asa

n 아산

Baeban

g

배방 Sin

chang

신창Ony

ang

Onc

heon

온양온천

Pyeong

taek

평택 Seo

nghwa

n

성환

Dongba

ek동백

Chodan

g 초당

Samga 삼가

Myongji

Univ. 명지대

Gimnya

ngjang

김량장

Gojin 고진

Bopyeo

ng 보평

Dunjeo

n 둔전

Jeonda

e·Eve

rland

전대·에버랜드

Sungky

unkwa

n Univ.

성균관대

Gwach

eon

과천

Namtae

ryeong

남태령

Yang

jae Cit

izen's

Forest

(Maeh

eon)

...양재시민의숲.(매헌)

Cheong

gyesan

....청계산입구

Pangyo판교

Seonba

wi

선바위

Suwon

City Ha

ll

수원시청

Maegyo

매교

Seoul R

acecou

rse Pa

rk

경마공원

Seoul G

rand P

ark

대공원

Govern

ment Co

mplex-

Gwach

eon

정부과천청사

Seoul N

at'l Un

iv.

(Gwana

k-gu O

ffice)

서울대입구(관악구청)

Nakseo

ngdae

낙성대 Sad

ang

사당 Ban

gbae

방배 Seo

cho

서초

Gangna

m

강남

Yeoks

am

역삼

Seolleu

ng

선릉

Samseo

ng

삼성 Spo

rts Com

plex

종합운동장

Sinche

on

신천

Soongs

il Univ.

(Salpij

ae)

숭실대입구(살피재)

Sangdo

상도

Namseo

ng

남성 Nae

bang

내방 Sap

yeong

사평 Sin

nonhye

on

신논현

Gangna

m-gu Of

fice

강남구청

Seonje

ongneu

ng

선정릉

Apguje

ong Ro

deo

압구정로데오

Seoul F

orest

서울숲

Cheong

dam

청담

Ttukse

om Pa

rk

뚝섬유원지

Konkuk

Univ.

건대입구

Sinban

po

신반포Gub

anpo

구반포

Chongs

hin Un

iv. (Isu

)

총신대입구(이수)

Do

ngjak

(Seoul N

ational

Cemeter

y)

동작(현충원)

Jangse

ungbae

gi

장승배기

Gyeong

in Nat'l

Univ.

of Educ

ation

경인교대입구

Bupyeo

ng-gu

Office

부평구청

Bupyeo

ng Mark

et

부평시장

Unseo 운서

Incheo

n Int'I A

irport

Cargo

Termina

l

공항화물청사

Incheo

n Int'I A

irport

인천국제공항

Cheong

na Int'

l City

(Not O

pen)

청라국제도시(미개통)

Banghw

a

방화

Juyeop

주엽

Jeongb

alsan 정발산

Madu 마두

Baekse

ok

백석

Wollong 월롱

Geumcho

n 금촌

Geumneu

ng 금릉

Unjeon

g 운정

Tanhye

on 탄현

Ilsan 일산

Pungsa

n

풍산

Baengm

a

백마

Goksan

곡산

Daegok

대곡

Neungg

ok능곡

Haengs

in

행신 Sae

jeol (S

insa)

새절(신사)Eun

gam

응암

Yeokch

on

역촌

Jeungs

an (M

yongji

Univ.)

증산(명지대앞)

Digital

Media C

ity

디지털미디어시티

Gajwa

가좌

Ahyeon

아현

Sinchon

신촌

Sincho

n (Gyeo

ngui)

신촌(경의)

Ewha W

omans

Univ.

이대

Hwaje

on

화전

Susaek

수색

Gusan

구산

Hwaje

ong 화정

Wondang

원당

Samson

g 삼송

Jichuk 지축

Gupaba

l 구파발

Yeonsi

nnae 연신내

Dokbaw

i

독바위

Bulgw

ang 불광

Gwang

hwam

un

광화문

Nokbeo

n 녹번

Hongje

홍제

Muakjae

무악재

Dongni

mmun 독립문

Gyeong

bokgun

g

경복궁

Anguk 안국

Chungm

uro

충무로

Hoehye

on

회현

Myeongd

ong

명동

Sookm

yung

Women'

s Univ.

(Garw

ol)

숙대입구(갈월)

Samgak

ji

삼각지

Donggu

k

Univ.

동대입구

Noksap

yeong

녹사평

Itaewo

n 이태원

Hangan

gjin

한강진

Beotigo

gae

버티고개

Aeogae

애오개

Sinyon

gsan

신용산

Ichon

(Nation

al Muse

um of Korea

)

이촌(국립중앙박물관)

Seobin

ggo

서빙고 Han

nam

한남

Hyocha

ng Par

k

효창공원앞

Namyeo

ng

남영

Gongde

ok

공덕

Yeouin

aru

여의나루Sae

tgang

샛강

Chungj

eongno

(Kyong

gi Univ.

)

충정로(경기대입구)

Jongga

k

종각

City Ha

ll 시청

Euljiro

1(il)g

a

을지로입구

Seo

daemun

서대문

Seoul S

tation

서울역

Yaksu 약수

Singeu

mho

신금호

Cheong

gu

청구

Haengd

ang

행당

Wangsim

ni

왕십리

Majang

마장

Sindap

신답

Hoegi 회기

Jungna

ng 중랑

Sangbo

ng

(Inter

city Bu

s Term

inal)

상봉(시외버스터미널)

Cheong

nyangn

i

(Unive

rsity o

f Seoul

)

청량리(서울시립대입구)

Sinseo

ldong

신설동

Sinimun 신이문

Kwang

woon

Univ.

광운대

Wolgye 월계

Nokc

heon 녹천

Changd

ong 창동

Suraks

an

수락산

Beomgol

범골

Balgok

발곡

Madeul

마들

Nowon

노원

Junggy

e 중계

Hagye 하계

Gongne

ung 공릉

Galmae갈매Meok

gol 먹골

Junghw

a 중화

Yangw

on

양원 Gur

i구리

Donong

도농 Yan

gjeong

양정 Deo

kso

덕소 Dos

im도심

Paldan

g

팔당 Ung

ilsan

운길산

Yangsu

양수

Sinwo

n 신원

Guksu 국수

Asin 아신

Obin 오빈

Yangpy

eong 양평

Wondeok

원덕

Yongm

un 용문

Toegye

won

퇴계원 Sar

eung 사릉

Taereu

ng 태릉입구

Hwara

ngdae

(Seoul

Women'

s Univ.

)

화랑대(서울여대입구)

Bonghw

asan

(Seoul

Medical

Center)

봉화산(서울의료원)

Daeseo

ngni

대성리

Cheong

pyeong

청평 San

gcheon

상천

Gapyeo

ng

가평

Gulbon

gsan 굴봉산

Baegya

ngni 백양리

Gangch

on 강촌

Gimyuj

eong 김유정

Chunch

eon 춘천

Namchu

ncheon

남춘천

Maseok 마석

Geumgok

금곡

Pyeong

nae

Ho

pyeong

평내호평

City Ha

ll·Yon

gin Un

iv.

시청·용인대

Stadiu

m·Son

gdam Co

llege

운동장·송담대

Danggo

gae

당고개

Jangam

장암

Hoeryo

ng회룡

Mangwo

lsa

망월사

Ssangm

un쌍문

Suyu

(Gangb

uk-gu

Office)

수유(강북구청)

Mia (Seo

ul Cybe

r Univ.)

미아(서울사이버대학)

Gireum길음

Miasage

ori

미아사거리

Seokgy

e 석계

Dolgoj

i

돌곶이San

gwolg

ok (KI

ST) 

상월곡

(한국과학기술연구원)

Wolgok

월곡

Korea

Univ.(J

ongam

)

고려대(종암)

Anam

안암Bom

un

보문Han

sung U

niv.

(Samseo

ngyo)

한성대입구(삼선교)

Hyehw

a

혜화

Dongm

yo

동묘앞

Changs

in

창신

Dongda

emun

동대문

Euljiro

4(sa)

ga

을지로4가

Dongda

emun

Histor

y & Cu

lture P

ark

동대문역사문화공원

Sungsh

in Wom

en's U

niv. (D

onam)

성신여대입구(돈암)

Dobong

도봉

Bangha

k

방학

Dobong

san

도봉산

Uijeong

bu의정부

LRT Uij

eongbu

의정부

Uijeong

bu City

Hall

의정부시청

Uijeong

bu Jun

g-ang

의정부중앙

Gyeong

gi Prov

incial

Gove

rnment

North

srn Of

fice

경기도북부청사

Hyoja효자

Gonje곤제

Eoryon

g

어룡 Son

gsan

송산 Tap

seok

탑석Heu

ngseon

흥선 Don

g-o

동오 Sae

-mal

새말

Ganeun

g 가능

Nogyan

g 녹양

Yangju

양주

Deokgy

e 덕계

Deokje

ong 덕정

Jihaen

g 지행

Dongdu

cheon

Jungan

g

동두천중앙

Bosan 보산

Dongdu

cheon 동두천

Soyosa

n 소요산

Yongdu

(Dongd

aemun-

gu

Office)

용두(동대문구청)

Sindan

g 신당

Sangw

angsim

ni

상왕십리

Myeonm

ok 면목

Sagaje

ong

사가정

Yongm

asan

용마산

Junggo

k

중곡

Childre

n's Gr

and Pa

rk

(Sejon

g Univ.

)

어린이대공원(세종대)

Gunja (

Neungd

ong)

군자(능동)

Dapsim

ni

답십리 Jan

ghanpy

eong

장한평

Geumho 금호

Sinsa 신사

Seoul N

at'l Un

iv.of Ed

ucation교대

Nambu

Bus Ter

minal

(Seoul

Arts C

enter)

남부터미널(예술의전당)

Yangja

e

(Seoch

o-gu O

ffice)

양재(서초구청)

Maebong

매봉

Dogok도곡

Hanti

한티

Daechi

대치

Guryon

g

구룡

Bojeon

g

보정Sin

gal

신갈Gih

eung

기흥

Sangga

l 상갈

Kangna

m Univ.

강남대 Jise

ok 지석

Eojeon

g 어정

Cheong

myeong

청명Yeo

ngtong

영통Mang

po

망포Maet

an Gw

onseon

매탄권선

Jukjeo

n

죽전Gus

eong

구성 Ori

오리

Migeum

미금

Jeongj

a

정자 Sun

ae

수내 Seo

hyeon

서현 Imae

이매 Yat

ap

야탑

Taepye

ong

태평

Gachon

Univ.

가천대

Moran

모란 Suj

in

수진

Sinheu

ng신흥

Dandae

ogeori

단대오거리

Bokjeo

ng

복정

Sanseo

ng

산성

Namhan

sanseo

ng

(Seong

nam Co

urt & P

ublic P

rosecu

tor's O

ffice)

남한산성입구(성남법원·검찰청)Gae

podong

개포동 Dae

mosan

대모산입구

Hangny

eoul

학여울

Daeche

ong

대청

Jamsil잠실

Mongcho

ntoseo

ng

몽촌토성

Gangdo

ng-gu

Office

강동구청

Seokch

on

석촌

Songpa

송파

Irwon

일원

Suseo수서

Garak

Market 가락시장

Munjeon

g 문정

Nation

al Polic

e Hosp

ital

경찰병원

Jangji 장지

Macheon

마천Geo

yeo 거여

Gaeron

g 개롱Oge

um 오금Ban

gi 방이

Olympic

Park

올림픽공원

Duncho

ndong 둔촌동

Gangdo

ng 강동Gild

ong길동

Gubeu

ndari

(Gangd

ong Co

mmunity C

enter)

굽은다리(강동구민회관앞)

Myeongi

l 명일

Godeok

고덕

Sangild

ong 상일동

Amsa

암사

Jamsill

aru

잠실나루

Gangby

eon

강변

Guui

(Gwang

jin-gu

Office)

구의(광진구청)

Achasa

n

(Rear E

ntrance

to Seo

ul

Childre

n's Gra

nd Par

k)

아차산(어린이대공원후문)

Gwang

naru

(Presby

terian

Colleg

e &

Theolo

gical Se

minary)

광나루(장신대)

Seongs

u

성수

Yongd

ap 용답

Ttukse

om

뚝섬

Hanyan

g

Univ.

한양대

Eungbo

ng 응봉

Oksu 옥수

Apguje

ong 압구정

Cheonh

o

(Pungn

aptose

ong)

천호(풍납토성)

Jamwo

n 잠원

Expres

s Bus

Termina

l

고속터미널

Jongno

5(o)g

a

종로5가Jon

gno 3(

sam)ga

종로3가

Euljiro

3(sam

)ga

을지로3가

Paju 파주

Jegido

ng

제기동

Hankuk

Univ.

of Fore

ign Stu

dies

외대앞

Oido

오이도

Jeongw

ang

정왕

Singilo

ncheon

신길온천

Ansan

안산

Choji 초지

Gojan 고잔

Banpo 반포

Nonhye

on 논현

Hakdon

g

학동

Mangu 망우

Daeheu

ng (So

gang U

niv.)

대흥(서강대앞)

Songdo

송도 Yeo

nsu

연수

Sangno

ksu

상록수

Banwo

l 반월

Daeyam

i 대야미Sur

isan 수리산

Jungan

g 중앙

Hanyan

g Univ.

at An

san 한대앞

Sanggy

e상계

SUBWAY MAP

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